There are many varying factors that separate notably average blogs from the undeniably great websites that we find ourselves checking into every day. Is it outstanding writing and writers that make certain blogs must reads? Or, is it the interesting content that makes certain articles stand out over others?
Is Your Content Simply Average?
The honest truth is that while experienced, consistent writing and above average content is essential to build a successful blog, that is not always enough. The final key element that all successful blogs and websites share is their overall audience engagement.
Top blogs like BuzzFeed, Cracked and Barstool Sports have all perfected the art of pinpointing readers with relatable, engaging content that keeps their audiences coming back for more. This engagement has allowed such websites to build notable brands through the input of the audiences themselves.
A Perfect Example of Engaging Your Audience
Barstool Sports is a prime example of this as they have risen to internet stardom in recent years, and in a relatively quick period of time. However, they aren’t very new to the internet scene… In fact, Barstool Sports was publishing content as early as 2004.
You want your audience to find your content so interesting, that they simply MUST share it.
Since then they have always maintained a loyal and engaged audience, Barstool was always valued by potential buyers. The website has an uncanny ability to make readers feel as if they are friends with the writers and office workers of the website.
This popular site delivers sports/pop culture commentary for the “every man” and it’s this relatable content that propels their ability to engage audiences. Sports Creator and Director of Content, Dave Portnoy is instrumental in his own site’s ability to generate readers and page views.
Senior Write Jerry Thornton is quoted as saying:
“He’s got a lot of ‘Masshole’ in him–guys here love breaking each other’s balls. He isn’t afraid to tell you that you suck while he’s being a friend to you. That’s Barstool: It’s honest and it’s funny, and that’s what people are looking for but don’t get elsewhere.”
The Art of Engaging with Employees Online
The company has created an environment within its structure that places spotlight on every day, run-of-the-mill office employees. Administrators provided articles and videos on the site with a lot of engagement due to the relatable nature of the content.
While barstool doesn’t have the most established writers on its site, its fans certainly know and love them for what they are. And, that just goes to show that engagement works in mysterious ways.
You must engage with your audience to keep them coming back to your blog for more.
Relatable Content Helps Increase Engagement
While posting relatable content is definitely one way to increase engagement, you still need to give readers a reason to click on your website every day. You want your readers to feel the need to be engaged in your content… something that will keep them coming back for more.
BuzzFeed is a great example of a website that does this better than anyone else. They provide news that anyone who wants to feel up-to-date in pop culture absolutely has to know about. Not only do they provide that news that you need, they slickly seduce you into clicking on their articles through the clever use of social media.
You will see any article posted on BuzzFeed tweeted out… as well as shared to Instagram, Facebook and Reddit. This outreach not engages audience members, but makes them feel like they “should” be engaged if they aren’t already.
Need more relatable content for your website or blog? Content Marketing Geek can help. Click here for a Free Website Evaluation. We’ll let you know just what engaging content could do to improve your brand’s online image.
Marketing and Sales have been in separate lanes since the beginning of time.
With technology being changed rapidly, sales and marketing are forced to co-relate hence the gap between sales and marketing is decreasing vigorously. When the two functions come together, communication barriers are broken and ultimately if done correctly, revenues increase.
Sales vs. Marketing: What’s the Difference?
What is difference between marketing and sales?
Marketing may be defined as finding out what we don’t have.
Sales is all about selling what we have.
Social media has become the ultimate and legitimate way of promoting service and sales through finding a trending and common ground of popular topics, posts and interests.
Online marketing was solely designed to gain the interest and attention of potential customers, giving potential clients knowledge and incentives about a company and their products and or services through promotions and campaigns. Businesses populate leads through cycles to ensure that people keep coming back.
Getting the initial sale is important, but it is reflective of a good marketing team to keep people interested in what else the company has to offer. Marketing develops a relationship between a large customer base and the products and services the business sells.
Facebook had the right idea when it launched the FB targeted ads for businesses.
What is Target Advertising?
Popular websites and apps have been created to give advertisers the utmost control in utilizing sophisticated methods for reaching out to a particular target-based audience. This is known as targeted advertising. These traits are normally focused on the consumer’s:
Values
Personality
Attitudes
Opinions
Lifestyles
Interests
Targeted Marketing: Follow the Facebook Lead
The “Godfather” of network marketing sites, Facebook.com, created by Mark Zukerberg, was launched in 2004. At that time, the concept of facebook.com was an ivy league college site that allowed visitors to compare students side-by-side choosing who was “hot or not.”
Ultimately, Zukerberg saw a profitable opportunity as the website started expanding on a worldwide basis. People from all over the world were able join the site with a valid email address and connect with family and friends within or across geographical areas.
Soon Zukerberg expanded and gave businesses the opportunity to reach their niche market and potential target audience through sharing, liking posting and tagging post, pictures and videos. Today, businesses are able to connect with clients and build new niches and target audiences through close communication via the click of a button.
Always interact first. Worry about selling later. Engage before you try to sell.
Social Media Apps to Reach Target Audiences
There are several other sites and apps that copied the idea of Zukerberg as a means of reaching target audiences through social media advertising. Some of these popular social media sites and apps include:
The reality is, Innovation is not slowing down. In order to stay relevant, businesses must change and adapt to the new Era of Technology, that is if they wish to keep sales increasing.
Innovation possess the power to provide an edge, being able to enter new markets deeper and faster. Online marketing gives businesses a forecast to provide unique needs to products or services, provide new features and add-ons. This ultimately builds customer loyalty and attracts new business!!!
Ready to generate more valuable sales leads? Looking for creative ways to increase your profits? Click here for a Free Website Evaluation from Content Marketing Geek.
Don’t have a website yet? We can help. And, we’ll help you stay within your budget. Check out our Starter Website Packages and start marketing your business online today!
Want to become an influential blogger? Well, one thing you’ll have to do is follow other influential bloggers that relate to who you are, your brand and niche. Therefore, if you’re a Black female blogger, then you need to follow some influential African American women bloggers in order to improve your own online authority.
5 Authoritative African American Women Bloggers Taking the Net by Storm
Los Angeles, CA – Black Lives Matter protester shouts during march on City Hall following ruling on LAPD shooting and possible murder of African American female Redel Jones. Image Source: For Harriet
Here are five black women with very popular blogs. They all have impressive Google Page Rank, Alexa Rank and site visit stats:
1. Happy Black Woman
The Happy Black Woman blog was founded by Rosetta Thurman, a professional author, mentor, speaker and coach. Her blog is dedicated to helping other women “create ideal lives.” It launched in 2010, and has since become a community dedicated to supporting women committed to going after big dreams. Rosetta helps women become business owners so they can quit their jobs.
HappyBlackWoman.com is an international training company. Its purpose is to empower black women worldwide to use entrepreneurship and personal development to transform their lives. This member of our influential African American Women Bloggers list is the author of these best-selling titles:
Quit Your Job and Have the Freedom to Travel and Live Life on Your Own Terms
2. Blogging While Brown
The Blogging While Brown blog was created by Gina McCauley in 2008. Today, it acts as a posting place for the planet’s “Black intergenerational and interdisciplinary genius” bloggers to collaborate. Gina’s blog is dedicated to tech savvy people, and reaches more than 40 million unique monthly visitors.
Each year, the site sponsors the Black Social Media Summit, which will be held in Austin, TX on March 11, 2017. This blogging conference deals with innovation, collaboration and education among African American Women Bloggers and other Bloggers of Color. The goal is to bring together, inspire and educate and increase the influential reach of black social media professionals, speakers and content creators.
3. Black Girl Nerds
Jamie Broadnax makes our list of African American Women Bloggers for her blog Black Girl Nerds. Image Source: Black Girl Nerds
The Black Girl Nerds blog is run by Jamie Broadnax as a place for women of color, and all women in general, to collaborate. It’s not just for African American Women Bloggers, but for ALL nerdy women and men who enjoy blogging.
Jamie created this blog to give other nerdy girls chances to “come out of the closet” so they can express to the world just how proud they are to be who they are. Bloggers are given the opportunities to just be themselves as they blog, and not worry about others judging them. The mission is to help other Black Girl Nerds come together to create a growing, flourishing group.
4. Conservative Black Chick
The Conservative Black Chick blog was launched by black conservative woman Crystal Wright. This female blogger considers herself to be a “triple minority: woman, black and a Republican.” She works as a blog publisher, editor and communications consultant.
The For Harriet blog was specifically created by Kimberly Foster for African American Bloggers and bloggers from other African ancestry. Its content is used to “encourage women through storytelling and journalism.” The writing team aims to encourage engagement and discussions related to the complexity and beauty of being a black woman.
Kimberly aspires to entertain, inspire and educate, while providing a collaborative, thought-provoking alternative to mainstream media groups. The goal is to publish content that represents Black womanhood, who we are and who we hope to be in life. ForHarriet.com is a digital community for African American Women bloggers and readers, and reaches more than 2 million visitors monthly.
Know of any influential African American Women Bloggers who should be on this list? Share your thoughts with us and our audience in the comments below.
After launching their new websites, many of my clients come back with the same question: How do I start my own blog? So, I decided to create a post dedicated to how to start a blog for those who have never published content online via their own blogs.
WordPress is considered one of the simplest to learn, user-friendly blogging platforms around today. I still have a couple of blogs of my own on the Blogger platform. But, I’ve found that WordPress allows users to have much more control over backend SEO and various features. So, for this blog post, I will walk you through how to start a blog using WordPress.
In this blog post, we will cover five basic steps to starting a blog:
Choosing a domain name and web hosting plan
Installing WordPress on your server for your blog
Choosing a WordPress theme to customize the design and layout
Adding webpages to your new website
Writing, editing and publishing your blog post
Note: If your blog is already up and running, and you just need to learn how to start a blog post, skip down to step 5.
1. Choose a Domain Name and Web Hosting Plan
First, you’re going to need a domain name, also called a URL, such as contentmarketinggeek.com. Imagine that you’re leasing a home. Look at your URL as the street address to that house. Enter the address incorrectly, and you’ll arrive at the wrong location.
Next you need a web host. This is the company that provides the storage space where your website is stored, or hosted. Look at this as the physical structure, the house, that you’re leasing. Without an actual house to live in on the lot, the address is useless. Having a domain name without web hosting is like leasing a parcel of land with no structure on it.
You can’t learn how to start a blog unless you try. And, you can’t try unless you have a place to blog.
How to Get a Domain Name and Web Hosting Package
When you buy a domain name, you buy it annually. You can purchase it for just one year, or up to ten years. Many web host companies offer URLs for free with the purchase of a web host package. Here are some of the most popular offers going on right now:
1and1 – 1and1.com is offering web hosting for as low as 99 cents per month for 12 months. That’s $11.88 for an entire year. It comes with a free domain name and an SSL Certificate for site security.
HostGator – HostGator.com has web hosting packages for as low as $2.78 per month when you purchase multiple months/years at once. However, with HostGator, you can start your website for just 1 penny for the first month. Yes, just 1 penny!!! Either way, your URL is free.
iPage – iPage.com currently offers web hosting for only $1.99 per month when you purchase an annual package for as low as $23.88 for a year. It comes with a free domain name and a free online store.
GoDaddy – GoDaddy.com sells web hosting packages for as little as $1 per month when you purchase a 1-year plan. With GoDaddy web hosting, you get access to an award winning support team, 24 hours per day. This is one of the reasons GoDaddy is my favorite web host. Plus, of course you get a free URL with all web hosting plans. Click here to check it out.
Once you’ve purchased your URL and domain name, come back to this guide to continue learning how to start a blog.
How to Get Free Web Hosting from WordPress
If you’re not ready to invest in web hosting or a domain name right now, WordPress offers a free option. You can host your blog on the WordPress.com platform for absolutely free. Plus, you can have as many free blogs as you like on the same account.
And, moving your free WordPress blog over to a premium WordPress blog is extremely simple. We’ll help you when you’re ready to make the switch.
If you chose to go with paid web hosting for your blog, you’ll need to install WordPress. Each web host has a different procedure for doing this. So, be sure to choose a company with a comprehensive help guide and quality technical support, just in case.
When installing WordPress, you’ll be asked where you want the software installed. Make sure you install WordPress on the root domain name for now. That way, your site can be accessed by going to www.yourdomainname.com, as opposed to www.yourdomainname.com/thisismyblog.
You’ll also be asked to set up a username and password for your WordPress admin. Experts suggest not using “admin” as a username, as it’s the most common one tried by hackers. We also suggest using a password that includes at least one of each: upper case letter, lower case letter, number and special character.
Once WordPress is installed, your web host will give you a URL in order to access the backend of your new WordPress blog. It will look something like this: yourdomainname.com/wp-admin. Use this link to “get into” your site, so you can customize it and start blogging.
WordPress admin login screen to “get into” the backend of your WordPress blog.
Note: If you’re going with free web hosting from WordPress.com, there’s no need to install anything. Just move on to step 3. Either way, now it’s time to get into how to start a blog, and customize its look.
3. Customize Your WordPress Design & Layout
Now, you need to decide on the look and feel of your blog. Look at it as if you’re leasing the home from step 1, and the landlord is allowing you to choose the design and layout of the home. This is done by making changes within the Themes located within the backend of your WordPress blog.
Choosing a WordPress Theme
Choose a theme that not only looks good to you, but will be pleasing to the eyes of your intended or target audience. It should complement your niche, industry and the type of content (blog posts, images, etc…) you plan to publish. Remember that your readers may notice the look of your site before they even get a chance to check out its content. So, make sure it’s captivating.
When choosing a theme for your WordPress blog, make sure it’s a responsive theme. Responsive designs take note of the type of device a visitor is using when they land on a webpage. The size of the webpage is adjusted in response to the size of the device being used to view it. For example, a responsive theme will adjust one way for viewing on a 19-inch computer monitor, another way for a 6-inch tablet, and another way for a small cell phone screen.
Starter Website created by Content Marketing Geek for Professional Detail Service in Irvine, CA. Image Source: professionaldetailservice.com
Add Your Branding to Your Blog
Once you’ve chosen a theme you like, customize it with your own logo, banner and favicon. Make it even more appealing by adding content, such as text, videos, images, widgets, social media icons, signup forms, etc…
Add SEO to Your WordPress Theme
Make sure Google and other search engines are able to find your site, and easily understand what it’s all about by adding valuable SEO keywords. Add relevant, widely used SEO keywords and meta data to your theme’s customization options (usually found by going to Appearance >>> Customize). Click here for SEO
4. Add Webpages to Your Website
Wondering what the difference is between a website and a blog? Well, basically, one pretty much stays the same, while the other changes regularly.
A website is a static site. In other words, once you add the information to the various webpages, you rarely change them. For example, once you’ve added content to your Home page, you may go in a tweak the look and feel a bit. You may even update it with special offers or new banner ads. But, you won’t change it much, and not very often.
Your blog, on the other hand, is a section of your site that you need to update regularly. Google and other search engines prefer to send traffic to sites that add fresh, new content on a regular basis. With each newly published blog post, you are doing just that.
Navigation menu of webpages created for Women’s Cleaning Service by Content Marketing Geek Corporation.
How to Start a Blog with Static Webpages
Now that you understand the difference between a website and a blog, you need to add some webpages to your website. These are some of the most common webpages found on websites:
Home
Services/Products
About Us
Contact Us
Privacy Policy
Terms of Service
Add written content, images, videos, infographics, submission forms and clickable buttons to your various webpages. Also, be sure to add behind-the-scenes SEO keywords and meta data to each individual webpage of your site. Click here for help with SEO.
5. How to Start a Blog Post
You’ll need to access the backend of your site in order to learn how to start a blog post and start blogging. Your web designer should have given you the URL to “get into” your site, or your web host provided it when you installed WordPress. You can also log into your web hosting account to get the link again.
It will look something like this: yourdomainname.com/wp-admin. Use this link to access the backend of your site, so you can customize it and get started blogging.
How to start a new blog post in WordPress. Under “Posts”, simply click “Add New” to get started.
Start Blogging
Now, it’s time to start blogging. These are step-by-step instructions on how to start a blog post using WordPress:
Hover over “Posts”
Click “Add New”
Give your blog post a captivating title
Type or copy/paste your blog post content into the space provided
Use the buttons in the toolbar to edit your post (toggle the toolbar if no buttons exist)
Use the “Insert/edit link” to add clickable URL links to your content
Create sub-headings by clicking on the paragraph bar
Set featured image (appears as main image of post and when post is shared)
Publish your post by clicking the “Publish” button near the top right corner
Add Categories & Tags to Your Blog Post
Create new categories for your blog post. Once created, all you have to do is check the categories to add posts to them. For my blog, for example, some categories include content marketing tips, social media marketing tips, blogging tips, building your brand, step-by-step guides and SEO tips and tricks. Categories help users find posts related to specific topics. They also help boost your blog’s SEO.
Tags are much like categories, but they take it one step deeper. Let’s say you were browsing through my blog and came across the blog post SEO 2016: Introducing SEO with a Colorful Twist. You see that it’s in the “social media marketing” category, so you click it.
As you go through the various tags listed under that category, you come across Pinterest. You’ve always wanted to learn more about marketing on Pinterest. So, you click the tag, and there you find various blog posts related to social media marketing on Pinterest, specifically. Add tags to your blog posts using this method.
Basic Components of a Blog Post
How to start a blog post? Well, there is no right or wrong way to write a content to post on your blog. But, there are some common elements you may want to include for now until you develop your own way of blogging, such as:
Headline – This is the title of your blog post. It may be seen in social media posts, in Google and other search results, in blog rolls, etc… So, make sure your headline is compelling enough so that users want to click and read.
Introduction – Your opening paragraph should lure users in, and get them to want to read the rest of the post. Be sure to add your target SEO keywords within your introduction paragraph.
Sub-Headings – Also, called sub-headlines, these break your content up into sections, so it can be quickly scanned by the naked eye. When blogging in WordPress, these are represented as Heading 1, Heading 2, Heading 3, etc…
Visuals – At Content Marketing Geek Corporation, visuals are videos, images, infographics, photographs, cartoons, memes, presentations and other forms of media. Visuals also help to break up your content, while making your post look interesting. You must add SEO keywords and other ALT tag info to your images for better search engine performance.
Main Content – This is the main part of your post. It needs to be relevant to your blog title, and satisfy all promises made, and answer all questions asked, during your introduction. For better search engine optimization, your blog posts should be no shorter than 300 words.
Conclusion – End your blog post with a paragraph or two that sums up what readers should have gotten from the content. If they didn’t get the points you noted, they just may go back and read the post again to figure out what they missed.
Call-to-Action – Your conclusion should include a call-to-action. This is the very last line of your post, which tells readers what you want them to do next. Some common calls-to-action for blog posts include:
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The bottom line is… if you want your blog to grow into a successful platform, you must publish quality content and incorporate SEO keywords into that content. Stay focused on quality and consistency, rather than quantity and frequency for the best results. Check out this Guide to Starting a Blog for even more blogging tips and tricks for beginners.
Need help coming up with valuable content for your blog? Having a hard time implementing an effective SEO strategy for your website, blog and blog posts? Content Marketing Geek Corporation offers SEO services, web design packages, online marketing packages and blogging packages for entrepreneurs, real estate professionals, authors, bloggers and small business owners. Click here for package pricing.
If you own an online casino business, you know just how popular these websites are for gamblers. These online casino games are popular for those who want to play for free, with no deposit, for real money or simply want to simulate gambling in Vegas. But, the most effective ways to maximize your site’s monetization is to become one of the best online casinos around, or to follow effective tips to market online casinos.
You must market your online gambling site if you want to increase traffic and make more money online. Image Source: pixabay
10 Tips on How to Market Online Gambling
Here are ten of the most effective ways to market your online gambling site in order to attract more players and traffic to your site:
1. Clearly State the Amount People Can Bet
When you market online casinos, transparency is extremely important. You don’t want users placing bets much higher than intended simply because they didn’t understand or couldn’t find the betting terms and limits. So, make it very clear what the minimum playing amounts are for each individual online casino game.
2. Promote Free Plays & Bonuses
Promos lure people in and get them to play your online games. Some may include online casinos free money, doubling opening deposits, free game plays, etc… Many online casino promotions allow players to “try before you buy”, which they really appreciate.
Huge wins are what every player is going for in any casino. So, if one of your online casino slot games features a big jackpot, let it be known when you market online casinos. Use banners, sidebars, widgets and any other creative tools you can come up with for marketing your online casino’s record jackpots. Also, be sure to exploit recently won jackpots, and use icons and links to direct users to areas of the site where potential winnings are the biggest.
4. Spread the Word About Your Online Casino Games You Like Most
When you market online casinos, your excitement about games you actual enjoy shines through. Try out the various casino games on your site regularly. Write reviews, tips and tricks about those games and post them on your website, blog and social media networks. You’d be surprised how excited you can get online gamblers about your favorite games when you’re passionate about playing them yourself.
5. Understand Your Casino Games Through Playing Them
As noted in number four above, you need to play your games in order to understand them. This will give you a greater appreciation for them, in order to promote them effectively. Knowing how your online games work will help you walk your users through the platforms, step-by-step. That way, you can quickly earn the trust of your users, which will also earn you more clicks.
Market Online Casinos using high-quality, relevant, unique blog posts and valuable SEO services from Content Marketing Geek. Image Source: pixabay
6. Create a Valuable Landing Page
When players hit your online casino website, your landing page is the first thing they see. Make sure it looks good and as pleasing to the eyes. Online casinos already have busy webpages with all the gaming material, colors, lights, graphics, etc… So, although you may want to monetize with banner ads (yours and paid advertisers’) when you market online casinos, be careful not to clutter your pages with too much flashy content. Place your ads correctly, and you’ll get users clicking your ads regularly.
7. Offer Unique Sign-Up Bonuses
Gamblers are lured in by online casinos with no deposit. They also love casino sites that offer sign-up bonuses for new players. Make sure your website’s bonuses can be used immediately. This not only helps to establish a relationship with the new player, but it gets the user playing on the spot. But, you must promote these bonuses when you market online casinos via the Web.
8. Use Meta-Tags on Your Online Casino Website
Meta-tag information is very important for marketing an online casino. Google and other search engines use this data to determine what the site is about, and what traffic to send to it. Without this info, your lower the chances of search engines sending online gamblers to your site. So, make sure to add relevant meta-tags to all of your webpages, advertisements and website and blog content.
9. Use Relevant SEO Keywords
Search engine optimization (SEO) is very important if you want to market online casinos effectively. Using the right SEO keywords can get your online casino placed on the first page of Google and other search results. The higher your site appears in searches, the more players will be sent to your site. Don’t “stuff” your content by using the same keywords over and over again. Instead, use them sparingly. And, come up with various variations of those keywords for maximum SEO performance.
One of the most effective ways to market your virtual casino online is through consistent blogging. Why? Well, Google and other search engines genuinely adore fresh, new content. The more you publish new content to the web, the more credibility you earn with search engines. Blogging is one of the most popular ways of publishing new content online without breaking the bank. Just be sure that your blog posts are relevant to your website’s niche, and contain related SEO keywords that your target audience is using to search for sites like yours online.
Need assistance with your online marketing efforts? Looking for assistance with writing new content for your blog or adding the best SEO keywords to your blog posts? Content Marketing Geek Corporation can create unique, interesting blog posts to excite and engage with your target audience. Contact Content Marketing Geek about customizing a website marketing package just for you today.
Have any online casino marketing tips to add? We’ve love to read them. Share them in the comments below.
Nintendo has taken the world by storm with its Pokemon Go reality app launch. The app’s success has led to over 15 million downloads, increasing Nintendo’s market value by almost a whopping 60 percent in one, little measly week. This has also reignited a fire under the buns of ole’ Pokemon fans all over again.
3 Things Pokemon Go Succeeded at in Its Content Marketing Approach
What’s the key to Pokemon Go’s almost instantaneous success? It wentviral, of course! That’s the dream of any online business or brand. You want the word of your products or services to spread like a California wildfire, creating an uncontrollable buzz around your solutions. Nintendo was able to accomplish this with great success. Here are three content marketing lessons you can learn from the Pokemon Go craze created and nurtured by Nintendo.
Seems like the whole world is playing Pokemon Go, and the reality app was never even marketed or advertised. Image Source: flickr
1. Create and Offer High Quality Products and Services
One reason for Pokemon Go’s great success is the fact that Nintendo, the world’s largest video game company by revenue, spared no change when having the game created. A partnership was created with Niantic Labs to produce the reality video game. Yet, neither of the company’s put any efforts into advertising. Rumor has it, that the only advertising that went down were a few tweets and retweets from Niantic.
Much of the traffic this new craze is experiencing can be contributed to word of mouth. But, the fact that the game seems to work as expected majority of the time tends to keep players coming back for more, and more, and more, and more… And, it doesn’t hurt that the game is free to download and play.
2. Pokemon was Modernized to Impress an Evolved Market
What’s driving the Pokemon Go craze so hard? Could it be Nintendo’s content marketing strategy? Image Source: YouTube
Originally, the Pokemon character could be found on trading cards, TV and Gameboy, Nintendo’s handheld 8-bit video game device, more than 20 years ago. The Japanese video game manufacturer decided to take its existing Pokemon content, and repurpose it to capture and recapture both new and old Pokemon fans.
In order to create a brand new game, Nintendo would have had to start from scratch. That would have meant creating new characters, marketing the new game as well as building a brand new buzz and audience for the new game. Because the original Pokemon game had already proven itself to be a valuable asset to the video game world, leveraging (and modernizing) this ole’ gaming solution made much more sense.
3. Augmented Reality is the New “Thing” in Video Gaming
What is augmented reality? It’s the process of integrating digital content in real-time with the user’s environment. The ultimate aim is to duplicate the environment of the real world in a computer. Many experts are pinning augmented reality as the number one reason for the continuously growing success of this reality app.
Snapchat filters are another example of augmented reality. Image Source: flickr
Snapchat is a prime example of just how much users love augmented reality technology in mobile apps. Its users have “gone mad” over the Snapchat filters that give you the ability to overlay (or, literally distort) you face. It seems there’s no turning back from here. Reality apps are here to stay!
Content Marketing the Pokemon Go Way
Why do you believe Pokemon Go has become one of the most popular mobile game apps on the market? Do you believe that reusing old Pokemon content was a smart move on Nintendo’s part? Tell us what you think about this content marketing strategy in the comments below?
We are pleased to announce that “we” are now the New Face of SEO. Remember the days when all SEO experts seemed to be men from India, Indonesia and other far away lands? This left us with low-quality content that read as if the writer had no concept of good English grammar.
Today, you can now hire SEO experts with color, style and flare to attract the audience you’ve always dreamed of engaging with online. Our SEO team calls this… SEO with a Colorful Twist.
“Pinterest users are a different breed. For one thing, pinners are only in the mix for a strictly visual experience. They are not all about sharing personal, intimate details about their lives, or blasting about what they’re up to at any given moment. Instead…
Pinterest users are all about pinning things related to who they want to be… in the future.
Most pin things related to who they want to be, what they want to do or have and where they want to go… in the future.”
Powerful Business Women of Color Board by Content Marketing Geek Board title and descriptions contain valuable SEO keywords that appeal to WoC on Pinterest. That’s the meaning of Pinterest SEO with a Colorful Twist. Image Source: content_geek/pinterest
Pinterest SEO with a Colorful Twist
So, what’s this “colorful twist” all about? Well, these days, WoC (and PoC in general) are taking the business world by storm. We are becoming experts and gurus in all sorts of industries… including online markets.
The New Face of SEO for 2019
Unlike the faces we’ve all encountered in the past when looking for SEO services, WoC are now closing in on the SEO scene… and we’re adding our own “colorful twists”, like only Women of Color can do. Get started adding SEO with a colorful twist to your online marketing mix today.
Kiesha Joseph, The New Face of SEO
Looking for ways to add SEO keywords that will actually attract a more “colorful” audience? That means you need to change the way you’ve been using SEO keywords.
Check out the post and learn 3 Tips on Where to Use Pinterest SEO Keywords to attract more People of Color, Women of Color and Men of Color to your website, blog and other online content. And, that’s what SEO with a colorful twist is all about!
Ready to take your Pinterest SEO to more “colorful” levels in 2019? Content Marketing Geek has what it takes to help you attract the audience that will actually find value in your pins. Increase your search engine rankings for the PoC SEO keywords you need most on Pinterest and your website and blog. Get your free website evaluation from Content Marketing Geek today!
You didn’t know your receptionist did that, did you? Well, a receptionist can be a surprisingly good source of content marketing strategies and inspiration. This is because these front line agents know what your customers are concerned about and they probably have it written on a sticky note somewhere. Customer feedback is extremely valuable. Why […]
When a site visitor starts reading an article, there are certain expectations that must be met. Oftentimes, these expectations are created by the title (headline) and what was said within the first paragraph. If the content doesn’t met those expectations, it becomes a failure in the eyes of readers. So, how do you write content […]
Writing an effective call to action for your blog post increases your chances of gaining leads, converting leads, improving the user experience and, or course, making money from your products or services. Calls to action help improve the efficiency of your site. This is done by giving your visitors a clear paths to take in […]
Welcome to the second part of this 2-part series on how to transform your content into something outstanding your target audience will love. Your ultimate goal as a small business owner is to make money. This requires creating a level of trust with your audience. Then, when they’re ready to buy, they’ll choose you, their […]
Over 200 million emails get sent out each and every minute, according to a HubSpot report? Plus, every minute of every day, 2.5 million content pieces get shared on Facebook, 220,000 pics go up on Instagram and 72 hours’ worth of videos get uploaded onto YouTube. With that much content going up every single minute […]
