When a site visitor starts reading an article, there are certain expectations that must be met. Oftentimes, these expectations are created by the title (headline) and what was said within the first paragraph. If the content doesn’t met those expectations, it becomes a failure in the eyes of readers. So, how do you write content that not only meets the expectations of your readers, but actually shatters them?
Many savvy bloggers, including those at HubSpot, believe that the key is delivering pieces that inform and educate readers beyond what they were expecting. This improves the chances that they will:
Not sure whether or not your content is meeting (and surpassing) the expectations of your readers? Here are five questions to ask yourself before you hit “publish” to ensure that you write content that shatters reader expectations:
After answering these questions, fix and tweak your content accordingly. If you promised to answer a question or solve a problem in the beginning of the piece, make sure you kept that promise. And, that’s how you write content that shatters reader expectations.
Have tips of your own to share? Share them with us by leaving a blog comment below.
The post How to Write Content That Shatters Reader Expectations appeared first on entremarketing.net.
Kiesha Joseph, aka The SEO Goddess, is a content marketing maestro based in the heart of Hemet, California. With a passion for helping new and established brands discover their ideal target markets through psychographics, Kiesha combines the power of SEO-friendly content with a personal touch.