5 Things I Wish I’d Known BEFORE I Became a Black Woman in Business

Launching your own brand as an African American woman is a dream come true for most. But transforming your start-up into a successful venture is what truly measures success for any Black woman in business. The path to success is far from simple. You may fall down a few times. […]

Market Segmentation: An Effective Way to Redefine Your Target Audience?

If you’re still targeting the exact same market as you did last year, it’s time to redefine your target audience. That’s the only way to create an effective SEO strategy and inbound marketing plan that actually brings you customers. One way to narrow down the people you target with your […]

The Evolution of the Homeless Entrepreneur: It Happens to the Best of Us

What happens when entrepreneurs and small business owners lose their websites, or decide not to have one? How does no longer having your own site negatively affect your brand, when you’re still active on social media and booming on Yelp? Well, in essence, you’re a homeless entrepreneur, thriving off of […]

5 Influential African American Women Bloggers to Follow

Want to become an influential blogger? Well, one thing you’ll have to do is follow other influential bloggers that relate to who you are, your brand and niche. Therefore, if you’re a Black female blogger, then you need to follow some influential African American women bloggers in order to improve […]

How to Start a Blog Using the WordPress Platform

After launching their new websites, many of my clients come back with the same question: How do I start my own blog? So, I decided to create a post dedicated to how to start a blog for those who have never published content online via their own blogs. WordPress is […]

3 Lessons Pokemon Go Can Teach You About Content Marketing

Nintendo has taken the world by storm with its Pokemon Go reality app launch. The app’s success has led to over 15 million downloads, increasing Nintendo’s market value by almost a whopping 60 percent in one, little measly week. This has also reignited a fire under the buns of ole’ […]

SEO 2019: Introducing SEO with a Colorful Twist

We are pleased to announce that “we” are now the New Face of SEO. Remember the days when all SEO experts seemed to be men from India, Indonesia and other far away lands? This left us with low-quality content that read as if the writer had no concept of good […]

Content Marketing Tips from Your Receptionist… Bringing Value to Your Brand

You didn’t know your receptionist did that, did you? Well, a receptionist can be a surprisingly good source of content marketing strategies and inspiration. This is because these front line agents know what your customers are concerned about and they probably have it written on a sticky note somewhere. Customer feedback is extremely valuable. Why […]

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