You didn’t know your receptionist did that, did you? Well, a receptionist can be a surprisingly good source of content marketing strategies and inspiration. This is because these front line agents know what your customers are concerned about and they probably have it written on a sticky note somewhere. Customer feedback is extremely valuable. Why […]
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When a site visitor starts reading an article, there are certain expectations that must be met. Oftentimes, these expectations are created by the title (headline) and what was said within the first paragraph. If the content doesn’t met those expectations, it becomes a failure in the eyes of readers. So, how do you write content […]
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Writing an effective call to action for your blog post increases your chances of gaining leads, converting leads, improving the user experience and, or course, making money from your products or services. Calls to action help improve the efficiency of your site. This is done by giving your visitors a clear paths to take in […]
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Welcome to the second part of this 2-part series on how to transform your content into something outstanding your target audience will love. Your ultimate goal as a small business owner is to make money. This requires creating a level of trust with your audience. Then, when they’re ready to buy, they’ll choose you, their […]
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Over 200 million emails get sent out each and every minute, according to a HubSpot report? Plus, every minute of every day, 2.5 million content pieces get shared on Facebook, 220,000 pics go up on Instagram and 72 hours’ worth of videos get uploaded onto YouTube. With that much content going up every single minute […]
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Ever heard of a Social Media Diva? Well, that’s the term many use to describe Influential Blogger Ileane Smith these days. Smith is an active podcaster, YouTuber and blogger. Her blogging niche is all about giving her followers free professional tips. This helps them improve their online relationships with their own audiences, which simplifies the […]
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Welcome to the second part of this 2-part series. It’s well worth the effort to invest quality time into building valuable connections with some of your industry’s power bloggers. These high quality bloggers will quickly become advocates for your brand, who will be open to assisting you over and over again. All you need are […]
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Trying to connect with influential bloggers within your industry? Well, there are online tools to help you do just that. In this 2-part series, we’ll help you discover seven different tools developed specifically for helping people connect achieve successful results from blogger outreach efforts. 7 Online Tools to Help You Connect with Influential Bloggers These […]
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Trying to grow your brand online? Savvy business owners understand the value of blogging regularly to grow brands. Many bloggers are quite willing to help your brand grow. Some may blog for/about your brand for free. Others will charge a fee. Either way, reaching out to influential bloggers is key simply because they’ll bring more […]
Interested in becoming an influential blogger within your industry or niche? If you’re willing to blog regularly, and provide valuable information to your blog audience, you too can become an influencer among your target audience. This will require knowing who your target audience is, what they’re passionate about, what their needs are and how you […]
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Establishing business credit, also known as corporate credit, can be a daunting task for B2B companies. But, if you plan to grow your business, it’s something that simply must be done early in the game. In order get approved for high limit business lines of credit, business real estate mortgages, even business loans, you’ll need established credit. That means you’ll have to start to establish corporate credit now, so you won’t have set-backs later when you need it. Corporate Credit Basics One of the major business credit mistakes owners often make is not keeping personal credit separate from corporate credit. This is a definite no-no. The two should never be mixed, intertwined or merged in any way. The three main factors that affect business credit include: Time your business has been operating Size of the assets owned by your business Payment history records of various creditors Learn the basic of how to establish corporate credit from Ghetto Search Dot Com Image Source: Columbia REIA Each of these components is very important as you establish corporate credit for your B2B company. Once business credit is established, it’s important to make smart decisions when using lines of credit, credit cards, etc… to […]
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Every company wants repeat business from its clients. That means providing excellent customer service your clients can rely on each and every time. But, B2B customer experiences aren’t quite like those of B2C companies. That means tailoring your B2B customer service approaches to meet the needs of your types of clients. How to Provide Excellent B2B Customer Service Here are four tools to help you provide the quality of customer service your B2B expect from vendors: 1. Each Individual B2B Customer is Vital to Survival With B2Bs, each individual transaction could add up to hundreds, even thousands of dollars. Therefore, losing just one loyal customer could be detrimental to the B2B company’s survival. And, the only way to create customer loyalty is to create and nurture happy clients, providing high quality B2B customer service. B2B Customer Service is much more critical for the companies survival than that of B2C businesses. Image Source: Pay Anywhere 2. B2B Companies Love Verifiable Data When it comes to winning over B2B clients, actionable data rules. They want to see data related to trends, sales, traffic, etc… In other words, the more numbers you can provide, the better. 3. B2Bs Compete for Service Quality B2B […]
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