Interested in becoming an influential blogger within your industry or niche? If you’re willing to blog regularly, and provide valuable information to your blog audience, you too can become an influencer among your target audience. This will require knowing who your target audience is, what they’re passionate about, what their needs are and how you can help fulfill those needs.
In other words, how can your brand bring value to their lives? Can the products or services you provide actually improve the lives of your readers? Do you have expertise, information, data, stories, etc… that can help them solve problems they’ve been seeking answers for online? If you can answer yes to any of these questions, your audience will embrace you. And, you will soon become an influential blogger in your industry and/or niche.
The role of an influential blogger has evolved over the years. So, the way the ranking of an influencer is graded has also evolved. Here are four factors that are still generally used across the board to determine the influence a blogger has over her/his audience:
Traffic stats present a very efficient snapshot of just how many people a particular influential blogger is actually reaching each day. These numbers come from website and blog traffic, as well as traffic from Facebook, Twitter, Instagram, Pinterest, YouTube and other social media networks.
Your objective as an influential blogger is to help your audience members solve problems they’re having. If your solutions (products/services) are unique and original, your influence will be great, as your competition will be low or non-existent.
Do you or your brand have that “it” factor… that special something that immediately captures the attention of consumers? A good example of a brand with the “it” factor these days would be Uber. People love its unique service, the “rebel” attitude of its leaders, even the logo and the way the word roles off their tongues.
If you’re somehow able to get your blog accepted as a Google News source, you’ll see a major boost in traffic almost overnight. Keep providing the quality content Google saw when approving you, and you’re on your way to becoming a major player… and influential blogger in your industry.
Ready to become an influential blogger but don’t have a website yet? The EntreMarketing Group creates professional websites for entrepreneurs and small business owners hoping to blog their way to success. Contact Us about starting your blog for you today.
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Kiesha Joseph, aka The SEO Goddess, is a content marketing maestro based in the heart of Hemet, California. With a passion for helping new and established brands discover their ideal target markets through psychographics, Kiesha combines the power of SEO-friendly content with a personal touch.