Watch this video: How to Get Your YouTube Video on Page 1 of Google Video Results

How to Find Good SEO Keywords Using Google Search

by SEO Tips & TricksStep-by-Step GuidesVideos & Audios

All across the globe, people are chatting about Google Trends. They love its ability to help you choose keywords for your written content and YouTube videos. If this sounds too technical, you can always find good SEO keywords using Google search.

4 Steps to Finding Good SEO Keywords Using Google Searches

Google Trends is a bit technical. So, it can be a little intimidating for bloggers and vloggers who aren’t Google Analytics savvy. Don’t worry though. There’s a much simpler way to find good SEO keywords. And all you need is Google.com.

Watch this video: How to Get Your YouTube Video on Page 1 of Google Video Results
Watch this video: How to Get Your YouTube Video on Page 1 of Google Video Results

Step 1: Create an Initial List of Potential SEO Keywords

First, you need to make a list of 3-5 of potential SEO keywords related to your content. Let’s say you created a blog post about “Video SEO.” Add that to your list. Then, come up with different variations for that search term. Your list of five may look something like this:

  1. Video SEO
  2. SEO for Videos
  3. SEO for YouTube Videos
  4. YouTube SEO
  5. YouTube Video SEO

Try to come up with at least three potential search terms. That should be more than enough. You’ll come up with multiple other variations from this list by following the steps in the next section below.

Once you have your list, now let’s head on over to Google. Work with me as I show you how to find good SEO keywords using Google search engine.

Step 2: Create a Tracker for Your Potential SEO Keywords

You need to track your potential keywords in some type of spreadsheet or database. It could end up with 25 keyword phrases. This makes it easier to narrow the list down, so your content isn’t stuffed with keywords (a Google NO NO).

Use MS Excel or another type of spreadsheet to track your potential search terms. Personally, I use Airtable. It’s like a spreadsheet and database combined. But everything is stored on the cloud. So, you can access your data anywhere with online access.

Plus, Airtable makes it much simpler to sort and group your data. This will make the keyword term elimination process much smoother. Not to mention, Airtable is FREE!

Get a Free Airtable Account

Start your list with two fields:

  1. Search Term – This field will hold the various SEO keyword phrases you come up with
  2. Placement – This represents where the search term lies in your Top 10 List (see below)
SEO helps you convert more users into customers by sending qualified traffic to your content.
SEO helps you convert more users into customers by sending qualified traffic to your content.

Step 3: Use Your Potential SEO Keywords in Google Searches

This process is so much easier than using Google Trends if you’re not analytics-savvy or you just don’t have time to learn the platform.

Google’s Top 10 Lists

  1. Go to Google.com
  2. Type your first keyword phrase into the search engine (do NOT hit Enter)
  3. Google will provide you with a Top 10 List of widely searched terms related to that phrase
  4. Add the top 2-3 that are relevant to the content you plan to publish to your list (if your original term is in the Top 3, add it to your list… if not, leave it off)
  5. Note the placement order in your list’s Placement field (IE, if you choose a phrase that’s #3 on the Top 10 List, add “3” to the field)

Google’s Related Search Terms

  1. Now, go ahead and HIT ENTER
  2. Go down to the bottom of the page to the Related Search Terms section
  3. If any of those terms are related to your content, add them to your list
  4. Now, go back to your initial list and go through the same process for the next potential search term

What Are Google’s Related Search Terms?

These are the popular terms being used in Google searches related to the keywords you just queried.

Unable to Come Up with 3-5 Search Terms?

If you’re unable to come up with at least three different potential SEO keywords, do the following:

  • Put in the main keyword phrase you came up with… in this case, that’s Video SEO
  • Hit enter this time
  • Go down to the bottom of the page and check out the Related Search Terms
  • Click on one that’s related to your content
  • Go back up to the search query box at the top of the page
  • Hit backspace to delete the last letter of the search term to activate Google’s Top 10 List for this particular term
  • If nothing comes up other than your term, backspace one character at a time until you get at least a few terms in the list
  • Add any relevant terms to your list of potential SEO keywords
  • If this doesn’t work, simply add your original term again, VIDEO SEO, and go to the bottom of the page and click a different relevant Related Search Term

Step 4: Clean Up Your SEO Keyword List

By this point, you should have anywhere from 9-25 potential SEO keywords. Try to use every single one and you diminish the quality of the written content. You need to narrow down your list.

How many keywords should be on your list in the end? That depends on how many you can use without making your content sound funny and stuffed with keywords. You want quality content infused with keywords, as opposed to a keyword stuffed piece with a little quality text included.

Here’s how to clean up your list after you find good SEO keywords using Google Search:

  1. Sort your list by Placement digits
  2. Now group the list by those same numbers
  3. Go through the Placement 1 group and choose the ones that are 100% relevant to your content
  4. If this list includes at least 5 search terms, you should be good to go
  5. Otherwise, add relevant terms from Placement 2, then 3, until your list is complete

This leaves you with a list that groups the potential SEO keywords based on Google search popularity.

NOTE: If your content contains over 1,000 words, feel free to use more keywords. I suggest no more than 8. For 2,000+ words, choose no more than 10 or 12.

Put your videos and blog posts in front of the right consumers with relevant SEO keywords.
Put your videos and blog posts in front of the right consumers with relevant SEO keywords. Photo by rawpixel.com from Pexels

Step 5: Infuse Your SEO Keywords into Your Content

Finally, it’s time to infuse your search terms into your written content. Here are the basic steps:

  1. Choose 1 MAIN keyword term for your content
  2. Create an awesome title for your blog post or YouTube video using your MAIN search term
  3. Add or tweak the URL so it includes your MAIN keyword term (use dashes, not underscores)
  4. Go through your content and add your MAIN term 3-5 times (make sure to use it in at least one sub-heading if you have them)
  5. Add your other chosen SEO keywords to the content 1-2 times through the piece
  6. Proofread the piece to make sure the content flows
  7. Write 2-3 SHORT sentences summarizing your content… basically, telling searchers what they can expect to get from it or asking a question you plan to answer in the piece (include your MAIN keywords just ONE time)
  8. Add the summary to the BEGINNING of your piece (this is what will show up in Google search results descriptions)
  9. Create a good alt-text to describe your images, making sure at least one includes your MAIN search term (you must add alt-text to describe your images because search engines can’t see them)
  10. You don’t have to use specific keywords as your tags, but they should be related to the content itself

NOTE: You can actually create a valuable list of good SEO keywords by completing these steps on just one potential search term. I suggest three, in the beginning, to help you understand the process.

As your SEO skills improve, you’ll learn to come up with keyword variation on your own. But still, do the process for at least one potential search phrase.

Video: How to Get Your YouTube Video on Page 1 of Google Video Results

The video below was uploaded to YouTube by Spicey Ky of Spicey Solutions. This is the other side of Content Marketing Geek… the colorful side:

What’s the key to getting your YouTube video to rank on page one of Google Video search results? It’s all about SEO. You must infuse your videos with valuable, relevant SEO keywords to get your content in front of the right viewers.

 

 

Hire an SEO Expert to Optimize Your Content for Google Search

For some, it’s simpler to find good SEO keywords using Google Search than Google Trends. But the process can be tedious and time-consuming. Many vloggers and bloggers just don’t have the patience for it.

Not to mention, your content can be much more SEO-friendly when you use the analytics provided in Google Trends. Take some time to play around with the platform. Learn how to use it to find the right keywords for your content and measure the performance of the SEO keywords you’re already using.

If you just don’t have the time or the patience to deal with it, hire a professional to optimize your content. Changes can be made even after the piece is published. The content will still rank based on the tweaked SEO keywords if you hire someone to go over your published content for you.

Content Marketing Geek is owned and operated by a client-proclaimed SEO Goddess. The entire team is dedicated to creating quality content that speaks directly to your target market. CMG’s SEO Editors work diligently to tweak already published content to include popular keywords used in searches by your target customers.

Have a couple of blog posts or YouTube videos ranking fairly well? With some SEO efforts, they can rank even higher, driving even more traffic to all of your content over time. Let CMG evaluate your pieces. We’ll send you a proposal for affordable SEO services for your content.

Contact Content Marketing Geek with your SEO needs. Be sure add the URLs to the published pieces you need tweaked for better SEO in the comments section of the Contact Form.

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Market Segmentation: An Effective Way to Redefine Your Target Audience?

Market Segmentation: An Effective Way to Redefine Your Target Audience?

by Marketing ApproachesSEO Tips & Tricks

If you’re still targeting the exact same market as you did last year, it’s time to redefine your target audience. That’s the only way to create an effective SEO strategy and inbound marketing plan that actually brings you customers.

One way to narrow down the people you target with your marketing efforts is through market segmentation.

What is Market Segmentation?

This is when you take your group of customers, email subscribers, blog followers, etc… and divide them into smaller groups. Each group is based on related needs and characteristics. There are numerous ways to segment your market.

Here are just a few ideas for segmented groups:

  • By demographics – Where are they?
  • By age – How old are they?
  • By sex or ethnicity – Who are they?
  • By needs – What are they interested in?
  • By wants – Do they just want specific content or products only?

Market segmentation allows you to create products, services and online content marketing campaigns that focus on your current and potential customers’ needs.

For Example: To avoid losing B2B email subscribers, put them in a separate group from B2C subscribers. That way, you don’t bug them with irrelevant B2C-focused newsletters.

That’s effective market segmentation.

Redefine Your Target Audience to Reach the People Already Searching for Your Solutions Online
Redefine Your Target Audience to Reach the People Already Searching for Your Solutions Online. Image Source: Medium

Benefits of Segmenting Your Markets

The best way to segment your market into various, valuable groups is to determine their perceived value for the solutions you provide. In other words, who really wants what you have to offer?

That way, your marketing messages are tailored to meet the needs, wants and desires of each specific group. Here are some tips for redefining your target audience by segmenting your market:

  • Determine which market segments your skills and resources can successfully service
  • Analyze your markets to figure out which segments you are incapable of effectively servicing or is costing you money
  • Use the segmented data to help you understand how to expand your solutions so you can effectively service an untapped segment

Now, you can determine which one specific segment you tend to help the most or would like to help more with your solutions. Then, you can work with these customers exclusively as your ideal clients.

Or you can work with all customers, but create content that speaks directly to this new target audience. This is a priceless method for redefining your target market. Now, target that specific audience with your online marketing tactics.

4 Major Benefits of Market Segmentation

The key to your online marketing success is to promote your services and products correctly. That means getting your solutions and content in front of the people more apt to buy them. You need to reach the right target audience… the people already interested in what you have to offer.

Breaking your market up into segmented groups based on who they are and what they need helps you reach them better. That’s because it gives you a better understanding of how to fulfill their needs.

Segmenting your market gives you the ability to:

  1. Put your focus on the right market. Segmented data helps you market your solutions to people who actually need and want them. So, you don’t waste time and money trying to reach the wrong people. 
  2. Explain how solutions benefit the audience. With segmented groups, you can create content that specifies how the solution benefits a particular group of customers based on their needs.
  3. Create premium solutions. Market segment research helps you identify customers that may pay premium prices for specialized products and services. This also helps you understand what types of specialized solutions they want and need.
  4. Improves SEO efforts. Anyone can write content using general industry SEO keywords. But when you redefine your target audience through segmentation, you get a better understanding of which keywords your target customers are using in online searches.

Tips for Safely Migrating to Office 365 in 2019

How Does Redefining Your Target Market Improve Your SEO?

Online marketing helps you get your brand, products and services in front of people using the Internet. And let’s face it, that’s just about everyone. If your business doesn’t have an online presence, how will people find you when they search for your solutions on Google and other search engines?

Having an online presence helps you get leads that are actually interested in what you have to offer. It also gives your brand a personality. Your images, video, graphics and written content tell your audience what your brand is about, and why they should care.

But how do you reach these people through your content?

Search engine optimization (SEO) is the key to success when building your brand’s presence online. This is the process of gaining traffic from Google and its competitors through the words you use in your text.

For Effective SEO, You Must Know Who Your Target Audience Is

But to do this effectively, you have to know what keywords your target market is using in online searches. That requires knowing who they are! There’s no way to directly reach the people interested in your solutions without identifying them and learning about their problems.

The bottom line is… they are online searching for services and products just like yours because they are trying to solve particular problems. You need to let them know, through your content, how your products and services help solve those problems.

However, you have to identify them before you can begin to offer solutions to their problems. SEO keywords help you reach them by using the same words in your online text content that they use in searches in Google and other search engines.

If you’re not reaching the people already online searching for what you’re offering, it’s time to redefine your target audience… because, more than likely, you’re talking to the wrong people.

How Do You Reach Your Target Audience Using SEO?

SEO is the process of optimizing online content, including webpages, blog posts, graphics, videos, audios and images, so it’s visible to people using certain keywords in search engines.

That means optimizing your content, so it includes phrases people in your target market use in searches to find your solutions.

Ranking for specific keywords is a process that takes time. If you want to rank for very popular keywords, such as ‘online marketing’, you may never reach your destination.

There are thousands of brands who came before you that already own those broad keywords. You need to redefine your target audience fast.

But try ranking for something like ‘online marketing for nonprofits in las vegas’ and you have a greater chance of tackling the market. Narrowing down your target market is the best SEO practice you can perform.

Why?

Market Segmentation: An Effective Way to Redefine Your Target Audience?
Market Segmentation: An Effective Way to Redefine Your Target Audience? Image Source: B2C

Narrow Down Your Target Market

Well, by narrowing down your target market, you can now create content that includes variations of that key phrase. And you don’t have to be an SEO expert to do it. Just keep your target audience in mind when writing blog posts, webpage content, image, video, service and product descriptions, etc…

That way, you infuse the right SEO keywords into your content and reach the right people online. DIY SEO can be very effective when you narrow down your target market properly, especially when you implement market segmentation. 

Ready to redefine your target audience? I can help with that. I’ve created a process that helps you tap into the souls of your brand and solutions to determine who you serve best.

Let me help you reach the people already searching for your solutions online. I will help you redefine your target audience.

Click Here to Learn More

Learn how to make your press releases go viral with these SEO tactics.

5 Easy SEO Tactics That Can Boost the Value of Your Business Press Release

by SEO Tips & Tricks

Many believe that SEO is finished when it comes to press releases since Google changed its algorithms. However, a good PR is still an effective way to get journalists’ attention.

That means if your brand has done something newsworthy, a PR is one way to generate interest. If you reach your target audience, the PR may lead to:

  • Interviews
  • Stories
  • Viral attention
  • Linkbacks
Learn how to make your press releases go viral with these SEO tactics.
Learn how to make your press releases go viral with these SEO tactics.

5 SEO Tactics to Maximize the Reach of Your Press Release (PR)

Even with the latest Google algorithm changes, you can still optimize your PR SEO. Use the following five SEO tactics to improve the reach of your press release:

1. Choose the Right SEO Keywords for Your PR Content

Selecting the right SEO keyword is one great method to boost the optimization of your press release. When thinking of writing your next press release, think of the word or phrase that a user may type to search for your content. These are the keywords you should use.

Using the proper keyword ensures that your content appears on search engine result pages (SERP). If you find it difficult to arrive with the right keyword to use, there are a number of keyword research tools that you can start with.

Google Adwords Keyword Planner gives you a clue about the number of monthly searches for a certain keyword is and how popular it is. Google Analytics is another tool that you can use to find the words that people use to land on your website.

For your business press release, think of the word that people may use to find your site. If your business announcement is about your native bags in New York City, you may use the keyword, “Native leather NYC,” “handmade bags NYC,” or  “Handmade leather bags NYC.”

2. Write a Newsworthy and Relevant Content

An optimized piece has better visibility on the search engines. However, before anything else, you should know that engaging your readers is the foremost reason for writing compelling content.

Engagement Vs. Usefulness? The Content Marketing Conflict

No readers are going to read and be interested in a boring story. It is then advisable to create a press release with the readers in mind.

Prior to writing your release, make an outline:

  • What questions customers may have that you want to answer?
  • Which part of your content that is appealing to the readers?
  • How will the readers benefit from your products?

Google and other search engines have a way to rank valuable content that serves the needs of the users. Aside from that, releases that have a higher engagement as shown in the records of shares, likes, clickthrough, tweets and reposts, have a higher search engine ranking.

3. Craft Short Headlines

Headlines are an important element of any content… not only for SEO purposes. It is the first thing that readers see and may probably read. Your headline must compel them to click it to read it.

When writing the headline of your press release, make sure to make it short and sweet. Avoid jargons and keep it informative. Keep in mind that the headline should be short, since only 50 to 60 characters are seen on the search engines.

For a headline to be tweeted, it should be within 140 characters. However, Track Social believes that a length of 70 to 110 characters is ideal to give the readers a chance to add commentary and retweet it.

4. Include Multimedia in Your Press Releases

Another way to boost the SEO value of your release is the use of multimedia, such as images and videos. Multimedia visuals are indexed by media search services like Google Images. So, content with an image or video appears more visible on search engines.

Content with multimedia are more likely to be shared on social media channels. People love to share images and videos. Adding this element makes your content more visible on the SERP.

Content Marketing vs Social Media Marketing: Why You Should Never Ditch Your Website

5. Write a Clear CTA with Links

One common error among PR professionals is not giving the readers a way to engage with them after reading a content. While they are still engrossed with your press release, include a clear call-to-action (CTA) to invite them to learn more about your brand and products, or encourage them to engage with your brand.

You can do this by placing a hyperlink on a good anchor text or a relevant keyword. It gives search engines an idea what your link is all about.

Place the CTA strategically in the first or last paragraph. Placing the links at the right places can lead to a more successful content marketing strategy.

Do not include too many links if you don’t want to be penalized by Google. A recommended link should be limited to one to four links only. Using more than four links can harm your SEO efforts because it is considered as a Black Hat SEO tactic.

Organically Market Your Press Release

It’s important to market your content, including press releases. One way to organically market a PR to create relevant content that links back to it.

Content Marketing Geek will create a personalized package to help you get more traffic to your content. Click the link below for more details.

Shop Marketing Packages for Press Releases & More

Kiesha Joseph, The New Face of SEO (Summer 2015)

SEO 2019: Introducing SEO with a Colorful Twist

by SEO Tips & TricksSocial Media Marketing Tips

We are pleased to announce that “we” are now the New Face of SEO. Remember the days when all SEO experts seemed to be men from India, Indonesia and other far away lands? This left us with low-quality content that read as if the writer had no concept of good English grammar.

Today, you can now hire SEO experts with color, style and flare to attract the audience you’ve always dreamed of engaging with online. Our SEO team calls this… SEO with a Colorful Twist.

Click here to learn 3 ways you can optimize your Pinterest account, boards and pins to attract more PoC, WoC and/or MoC in 2016.

What Do Pinners Want from Your Boards and Pins?

Today, in a guest post on motheroftheworld.net, I share tips on what most pinners are looking for on Pinterest in a post entitled Guest Post: Pinterest SEO with a Colorful Twist:

“Pinterest users are a different breed. For one thing, pinners are only in the mix for a strictly visual experience. They are not all about sharing personal, intimate details about their lives, or blasting about what they’re up to at any given moment. Instead…

 

Pinterest users are all about pinning things related to who they want to be… in the future.

 

Most pin things related to who they want to be, what they want to do or have and where they want to go… in the future.”

Powerful Business Women of Color Board by Content Marketing Geek<br>Board title and descriptions contain valuable SEO keywords that appeal to WoC on Pinterest. That's the meaning of Pinterest SEO with a Colorful Twist.
Powerful Business Women of Color Board by Content Marketing Geek
Board title and descriptions contain valuable SEO keywords that appeal to WoC on Pinterest. That’s the meaning of Pinterest SEO with a Colorful Twist.
Image Source: content_geek/pinterest

Pinterest SEO with a Colorful Twist

So, what’s this “colorful twist” all about? Well, these days, WoC (and PoC in general) are taking the business world by storm. We are becoming experts and gurus in all sorts of industries… including online markets.

The New Face of SEO for 2019

Unlike the faces we’ve all encountered in the past when looking for SEO services, WoC are now closing in on the SEO scene… and we’re adding our own “colorful twists”, like only Women of Color can do. Get started adding SEO with a colorful twist to your online marketing mix today.

Kiesha Joseph, The New Face of SEO, Summer 2015
Kiesha Joseph, The New Face of SEO

Looking for ways to add SEO keywords that will actually attract a more “colorful” audience? That means you need to change the way you’ve been using SEO keywords.

Check out the post and learn 3 Tips on Where to Use Pinterest SEO Keywords to attract more People of Color, Women of Color and Men of Color to your website, blog and other online content. And, that’s what SEO with a colorful twist is all about!

Read 3 Tips on Where to Use Pinterest SEO Keywords

Ready to take your Pinterest SEO to more “colorful” levels in 2019? Content Marketing Geek has what it takes to help you attract the audience that will actually find value in your pins. Increase your search engine rankings for the PoC SEO keywords you need most on Pinterest and your website and blog. Get your free website evaluation from Content Marketing Geek today!

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eBook Download: How to Put an End to Unnatural Outbound Links in WordPress Blogs

Free eBook Download for Members Only

by SEO Tips & Tricks

Thanks for Your Loyalty

As a thank you for being a loyal member of our site, we’re offering you this free eBook download:

How to Put an End to Unnatural Outbound Links in WordPress Blogs

eBook Download: How to Put an End to Unnatural Outbound Links in WordPress Blogs(Click on the image to download the free eBook.)

Get a Complimentary Website Assessment

Interested in a no-obligation, free website evaluation? Learn about your website’s performance and how your PageRank can be improved.

Your Content Marketing Geek website evaluation will include information on:

  • * Search Engine Optimization (SEO) Tips
  • * SEO Diagnosis
  • * Marketing Analytics
  • * Landing Page Ideas
  • * Page Ranking Information
  • * Linking Analysis
  • * Content Analysis

Your Content Marketing Geek website evaluation will assist you with improving:

  • * On-Page SEO
  • * Web Traffic
  • * Search Engine Rankings
  • * Blogging
  • * Keyword Optimization
  • * Monetization
  • * 404 Pages
  • * Site Structure/Hierarchy

There’s no obligation, no risk or credit card needed. Simply complete the form below. One of our content marketing geeks will provide you with the feedback you need to improve your site’s performance. And, once again, thank you for being a loyal member of the Content Marketing Geek Blog.

 

Search Engine Optimization SEO

SEO Tips for Financial Companies

by SEO Tips & Tricks

The finance industry is one of the most competitive in the whole world, which is not a surprise considering the sums of money that people and companies within the industry can earn.  As a result, it is important that finance companies do all they can to get a fair competitive advantage over their rivals.Search Engine Optimization SEO

One of the key ways they can do this is by looking to maximise their SEO efforts. What should finance companies be doing to strengthen themselves in this area?

Consider Professional Help

The nature of the finance industry is such that those working within it are better when they focus on the job at hand. While finance companies will have marketing departments and various other areas of the business, something like SEO is probably better to outsource.

In order to get more from their SEO and so they can concentrate on their business, financial companies should simply look to hire an SEO company to take care of everything on their behalf. This means one strand of their marketing is taken care of and doesn’t need to ever be on the company agenda.

Think Target Audience

All financial businesses know who their target audience is, whether they are a wealth and asset manager or they work in the private equity industry. The trouble is that many financial websites are basically an identikit of each other, and all target the same keywords and have the same layout.

By thinking about how web design, keyword optimisation, and other technical factors are geared towards their target audience, financial companies would find their SEO works much better in their favour.

Blog Maintenance

Content is the big SEO driver at the moment, and maintaining a blog section is a huge quick win that many SEO companies could easily take advantage of. They wouldn’t necessarily need to put a great deal of effort into it, either, they could simply look to write news stories about the industry and use other sources for most of the content, but write it in their own words.

Financial companies could also be well served by using blogs on other platforms, such as Blogger and Live Journal, in order to boost their SEO performance.

Social Media

Maintaining a social media presence is crucial for all businesses, but for those in the finance industry it could prove a great way not only to boost their online visibility but also to make the industry more open and understandable to the wider public. It is also an idea for individuals who work within the finance industry to have accounts so they can push people to their company.

ACPI co-founder Brett Lankester is one example of a finance professional who does this, and many others could benefit on a personal level while also increasing exposure for their companies.

Even finance businesses that are currently doing well will be able to see added benefits when they take advantage of the opportunities that SEO can provide. If you’re involved with a finance company, start talking now about increasing your online presence.

Featured images:
  •  License: Creative Commons and Flickr

Stan Jackson is a financial analyst who is bemused at how little his company uses SEO as well as other digital marketing tools like social media to best effect. Stan lives in London with his wife and their three children.

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Image: divinesavings.com