All across the globe, people are chatting about Google Trends. They love its ability to help you choose keywords for your written content and YouTube videos. If this sounds too technical, you can always find good SEO keywords using Google search.
Google Trends is a bit technical. So, it can be a little intimidating for bloggers and vloggers who aren’t Google Analytics savvy. Don’t worry though. There’s a much simpler way to find good SEO keywords. And all you need is Google.com.
First, you need to make a list of 3-5 of potential SEO keywords related to your content. Let’s say you created a blog post about “Video SEO.” Add that to your list. Then, come up with different variations for that search term. Your list of five may look something like this:
Try to come up with at least three potential search terms. That should be more than enough. You’ll come up with multiple other variations from this list by following the steps in the next section below.
Once you have your list, now let’s head on over to Google. Work with me as I show you how to find good SEO keywords using Google search engine.
You need to track your potential keywords in some type of spreadsheet or database. It could end up with 25 keyword phrases. This makes it easier to narrow the list down, so your content isn’t stuffed with keywords (a Google NO NO).
Use MS Excel or another type of spreadsheet to track your potential search terms. Personally, I use Airtable. It’s like a spreadsheet and database combined. But everything is stored on the cloud. So, you can access your data anywhere with online access.
Plus, Airtable makes it much simpler to sort and group your data. This will make the keyword term elimination process much smoother. Not to mention, Airtable is FREE!
Start your list with two fields:
This process is so much easier than using Google Trends if you’re not analytics-savvy or you just don’t have time to learn the platform.
These are the popular terms being used in Google searches related to the keywords you just queried.
If you’re unable to come up with at least three different potential SEO keywords, do the following:
By this point, you should have anywhere from 9-25 potential SEO keywords. Try to use every single one and you diminish the quality of the written content. You need to narrow down your list.
How many keywords should be on your list in the end? That depends on how many you can use without making your content sound funny and stuffed with keywords. You want quality content infused with keywords, as opposed to a keyword stuffed piece with a little quality text included.
Here’s how to clean up your list after you find good SEO keywords using Google Search:
This leaves you with a list that groups the potential SEO keywords based on Google search popularity.
NOTE: If your content contains over 1,000 words, feel free to use more keywords. I suggest no more than 8. For 2,000+ words, choose no more than 10 or 12.
Finally, it’s time to infuse your search terms into your written content. Here are the basic steps:
NOTE: You can actually create a valuable list of good SEO keywords by completing these steps on just one potential search term. I suggest three, in the beginning, to help you understand the process.
As your SEO skills improve, you’ll learn to come up with keyword variation on your own. But still, do the process for at least one potential search phrase.
What’s the key to getting your YouTube video to rank on page one of Google Video search results? It’s all about SEO. You must infuse your videos with valuable, relevant SEO keywords to get your content in front of the right viewers.
For some, it’s simpler to find good SEO keywords using Google Search than Google Trends. But the process can be tedious and time-consuming. Many vloggers and bloggers just don’t have the patience for it.
Not to mention, your content can be much more SEO-friendly when you use the analytics provided in Google Trends. Take some time to play around with the platform. Learn how to use it to find the right keywords for your content and measure the performance of the SEO keywords you’re already using.
If you just don’t have the time or the patience to deal with it, hire a professional to optimize your content. Changes can be made even after the piece is published. The content will still rank based on the tweaked SEO keywords if you hire someone to go over your published content for you.
Content Marketing Geek is owned and operated by a client-proclaimed SEO Goddess. The entire team is dedicated to creating quality content that speaks directly to your target market. CMG’s SEO Editors work diligently to tweak already published content to include popular keywords used in searches by your target customers.
Have a couple of blog posts or YouTube videos ranking fairly well? With some SEO efforts, they can rank even higher, driving even more traffic to all of your content over time. Let CMG evaluate your pieces. We’ll send you a proposal for affordable SEO services for your content.
Contact Content Marketing Geek with your SEO needs. Be sure add the URLs to the published pieces you need tweaked for better SEO in the comments section of the Contact Form.
Kiesha Joseph, aka The SEO Goddess, is a content marketing maestro based in the heart of Hemet, California. With a passion for helping new and established brands discover their ideal target markets through psychographics, Kiesha combines the power of SEO-friendly content with a personal touch.