Alright, fellow small business warrior, we get it – you’re the mastermind behind your empire, and you’ve got big dreams but not-so-big pockets. The struggle is real, especially when it comes to
Step into a world where blogs and emails team up to make your marketing super exciting. Picture a cool dance where stories from blogs become the heroes in awesome emails, and those
In the grand eBook marketing adventure, understanding and narrowing down your target audience is like finding the treasure map. This chapter is your guide, revealing effective strategies to not just communicate but
What is market segmentation? It’s the process of dividing people into smaller (segmented) groups based on characteristics they share. This could be basic demographics or based on psychographics. It is also known
In the fast-paced world of marketing, where information overload is the norm, simplicity emerges as a superpower that every successful marketer should wield. There are two compelling reasons why you should simplify
What distinguishes mentoring vs coaching? Although people often use the terms coach and mentor interchangeably, they represent distinct concepts. While there are certain shared aspects between them, very specific elements set them
Establishing a business requires more than just a great idea; it demands laying the proper groundwork. However, old school marketing myths can hinder your ability to reach your target market. In this
What if you could use an affordable tactic to increase your company’s sales? Why not promote your business using contests and giveaways? As a business owner, you’ve already got a lot of
So, you’ve got your small business off the ground. Now, it’s time to make some money. But how can you increase revenue without spending money on advertising? Start by tracking your expenses
Many of America’s workers transition into working “on-site” again. Yet, those in the remote workforce have employers struggling with cybersecurity challenges in 2021. Today, companies recognize the benefits of remote work, leaving
Do you suffer from negative behavioral and thought patterns that you know are unhealthy? These are referred to as self-defeating behaviors. They are on-going responses to stressors that sabotage your everyday life.
These days, self-publishing on KDP is the way to go for an aspiring writer on a budget. But to publish a quality eBook, you need an enticing title and cover and an
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