Unleash Your DIY Marketing Magic on a...

Kiesha Joseph

Alright, fellow small business warrior, we get it – you’re the mastermind behind your empire, and you’ve got big dreams but not-so-big pockets. The struggle is real, especially when it comes to

Bridging the Gap Between Blogs & Emails...

Kiesha Joseph

Step into a world where blogs and emails team up to make your marketing super exciting. Picture a cool dance where stories from blogs become the heroes in awesome emails, and those

Navigating Readership Waters: eBook Target Market Segmentation

Kiesha Joseph

In the grand eBook marketing adventure, understanding and narrowing down your target audience is like finding the treasure map. This chapter is your guide, revealing effective strategies to not just communicate but

Demystifying Market Segmentation 2024: Guide & Examples

Kiesha Joseph

What is market segmentation? It’s the process of dividing people into smaller (segmented) groups based on characteristics they share. This could be basic demographics or based on psychographics. It is also known

8 Strategies to Simplify Your DIY Marketing...

Kiesha Joseph

In the fast-paced world of marketing, where information overload is the norm, simplicity emerges as a superpower that every successful marketer should wield. There are two compelling reasons why you should simplify

Mentoring vs Coaching: The Differences & Benefits...

Kiesha Joseph

What distinguishes mentoring vs coaching? Although people often use the terms coach and mentor interchangeably, they represent distinct concepts. While there are certain shared aspects between them, very specific elements set them

3 Old School Marketing Myths About Market...

Kiesha Joseph

Establishing a business requires more than just a great idea; it demands laying the proper groundwork. However, old school marketing myths can hinder your ability to reach your target market. In this

Low-Budget Ways to Promote Your Business Using...

Guest Author Alexander Perry

What if you could use an affordable tactic to increase your company’s sales? Why not promote your business using contests and giveaways? As a business owner, you’ve already got a lot of

How to Increase Revenue Without Spending Money

Guest Author Alexander Perry

So, you’ve got your small business off the ground. Now, it’s time to make some money. But how can you increase revenue without spending money on advertising?  Start by tracking your expenses

2021 Cybersecurity Challenges Increase Due to Remote...

Kiesha Joseph

Many of America’s workers transition into working “on-site” again. Yet, those in the remote workforce have employers struggling with cybersecurity challenges in 2021. Today, companies recognize the benefits of remote work, leaving

Self-Defeating Behavior: 5 Tips for Overcoming It...

Kiesha Joseph

Do you suffer from negative behavioral and thought patterns that you know are unhealthy? These are referred to as self-defeating behaviors. They are on-going responses to stressors that sabotage your everyday life.

Create Clickable TOC for Kindle eBooks &...

Kiesha Joseph

These days, self-publishing on KDP is the way to go for an aspiring writer on a budget. But to publish a quality eBook, you need an enticing title and cover and an