Marketing and Sales have been in separate lanes since the beginning of time.

With technology being changed rapidly, sales and marketing are forced to co-relate hence the gap between sales and marketing is decreasing vigorously. When the two functions come together, communication barriers are broken and ultimately if done correctly, revenues increase.

Sales vs. Marketing: What’s the Difference?

What is difference between marketing and sales?

  • Marketing may be defined as finding out what we don’t have.
  • Sales is all about selling what we have.

Social media has become the ultimate and legitimate way of promoting service and sales through finding a trending and common ground of popular topics, posts and interests.

Online marketing was solely designed to gain the interest and attention of potential customers, giving potential clients knowledge and incentives about a company and their products and or services through promotions and campaigns. Businesses populate leads through cycles to ensure that people keep coming back.

Getting the initial sale is important, but it is reflective of a good marketing team to keep people interested in what else the company has to offer. Marketing develops a relationship between a large customer base and the products and services the business sells.

Facebook had the right idea when it launched the FB targeted ads for businesses.
Facebook had the right idea when it launched the FB targeted ads for businesses.

What is Target Advertising?

Popular websites and apps have been created to give advertisers the utmost control in utilizing sophisticated methods for reaching out to a particular target-based audience. This is known as targeted advertising. These traits are normally focused on the consumer’s:

  • Values
  • Personality
  • Attitudes
  • Opinions
  • Lifestyles
  • Interests

Targeted Marketing: Follow the Facebook Lead

The “Godfather” of network marketing sites,, created by Mark Zukerberg, was launched in 2004. At that time, the concept of was an ivy league college site that allowed visitors to compare students side-by-side choosing who was “hot or not.”

Ultimately, Zukerberg saw a profitable opportunity as the website started expanding on a worldwide basis. People from all over the world were able join the site with a valid email address and connect with family and friends within or across geographical areas.

Soon Zukerberg expanded and gave businesses the opportunity to reach their niche market and potential target audience through sharing, liking posting and tagging post, pictures and videos. Today, businesses are able to connect with clients and build new niches and target audiences through close communication via the click of a button.

Always interact first. Worry about selling later. Engage before you try to sell.
Always interact first. Worry about selling later. Engage before you try to sell.

Social Media Apps to Reach Target Audiences

There are several other sites and apps that copied the idea of Zukerberg as a means of reaching target audiences through social media advertising. Some of these popular social media sites and apps include:

Online Marketing is Your Key to Success

The reality is, Innovation is not slowing down. In order to stay relevant, businesses must change and adapt to the new Era of Technology, that is if they wish to keep sales increasing.

Innovation possess the power to provide an edge, being able to enter new markets deeper and faster. Online marketing gives businesses a forecast to provide unique needs to products or services, provide new features and add-ons. This ultimately builds customer loyalty and attracts new business!!!

Ready to generate more valuable sales leads? Looking for creative ways to increase your profits? Click here for a Free Website Evaluation from Content Marketing Geek.

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  • Stacy Ann Brown

    Stacy Ann Brown is a talented University graduate, with a degree in Management Information Systems. Ms. Brown possesses a variety of professional skills, including sales, technical customer support and content writing. Stacy Ann’s main content niches are travel writing, business plans, resumes and website copy. She currently guest blogs for Content Marketing Geek.

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