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How to Increase Revenue Without Spending Money

by Marketing ApproachesWebsite Marketing

So, you’ve got your small business off the ground. Now, it’s time to make some money. But how can you increase revenue without spending money on advertising? 

Increase Revenue Without Spending Money
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Start by tracking your expenses and income to avoid financial failure. Continuously invest time and money into making your content SEO-friendly so it gets found in online searches. And instead of buying ads, try monetizing your brand using discount codes, special offers, contests and promotions.

Today’s article covers these topics in-depth. Our goal is to help you build your brand while monetizing your online content. These tips will help you optimize your small business revenue without spending cash on ads.

This is a guest post written by Alexander Perry.

3 Steps to Increasing Revenue without an Advertising Budget

You’re gaining traction, converting new customers and starting to show some small profit earnings.

Although you probably already feel like you’ve succeeded, there’s still a lot of work to be done in streamlining your business and optimizing your profit margins.

But how exactly can you increase revenue without spending money on ads?

In the following article, we’re looking at the best ways to increase your small business revenue without spending more money on ads!

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1. Track Income And Expenses

As a small business owner, you must know where your money is coming from and going.

If not, it can be far too easy to slide your way straight into bankruptcy.

That said, if you’re already running your business successfully, you’re probably already tracking your spending, which is excellent because the first step to increasing your revenue is to find out where you can reduce your costs.

Of course, some of your business expenses are non-negotiable, such as your subscriptions to the online tools you use to promote your content or your business licensing.

But there are usually some areas where you’ll be able to reduce or eliminate certain expenses.

For instance, while you may have certain non-negotiable expenses, like the online tools you use to promote your business, there may be other cheaper alternatives you can use to help you cut your costs.

In the end, it’s vital to review your business finances regularly to ensure you’re making the most of every dollar you earn!

2. Invest Time and Effort Into SEO

If you want to generate website traffic and attract new customers to your business without spending money on ads, SEO is the way to go!

SEO or Search Engine Optimization is the process of adding keywords and optimizing your website to be more readily visible to search engines and their users.

How to Find Good SEO Keywords Using Google Search

Many factors fall under the umbrella of SEO.

However, the most important ones are the keywords you use on your website, meta descriptions, tags, and website link portfolio.

Essentially, if you want search engine users to find your web pages, you’ll need to include the keyword terms that they’re already using in the text on your website.

Also, internal links, external links, and backlinks are crucial for getting your website seen by the search engines.

More specifically, backlinks are links that point to your website from other websites, essentially acting as a vote of confidence for your site.

The more backlinks you have, the more likely search engines will see and trust your website when their users search for your keywords! Create custom business logos for free from Logo Creator.

3. Discounts, Offers, Contests, And Promotion

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Another great way to increase your small business revenue is to get active and engaged with your audience by running promotional offers, such as:

  • Discounts
  • Contests
  • Games
  • Sweepstakes
  • Special Promos
  • Personalized Offers

These types of promotions work in two ways to help increase your revenue:

  • They’ll help get prospective customers and social followers interested in your brand. The concept here is that, even if they’re not genuinely interested in your products when a person sees that you’re offering a discount or other type of offer, they’ll be considerably more interested in hearing what you have to say.
  • These types of promotions also get your existing customers interested in making a repeat purchase from you. And as most small business owners know, it’s your repeat customers that are the most crucial to your business!

Increase Revenue Without Spending Money on Ads

In the end, there are dozens of ways you can increase your overall small business revenue without increasing the amount of money you’re spending.

However, tracking your income and expenses and investing in SEO are two of the most effective ways to do so!

Get SEO-Friendly Product Descriptions

Learn how to make your press releases go viral with these SEO tactics.

5 Easy SEO Tactics That Can Boost the Value of Your Business Press Release

by SEO Tips & Tricks

Many believe that SEO is finished when it comes to press releases since Google changed its algorithms. However, a good PR is still an effective way to get journalists’ attention.

That means if your brand has done something newsworthy, a PR is one way to generate interest. If you reach your target audience, the PR may lead to:

  • Interviews
  • Stories
  • Viral attention
  • Linkbacks
Learn how to make your press releases go viral with these SEO tactics.
Learn how to make your press releases go viral with these SEO tactics.

5 SEO Tactics to Maximize the Reach of Your Press Release (PR)

Even with the latest Google algorithm changes, you can still optimize your PR SEO. Use the following five SEO tactics to improve the reach of your press release:

1. Choose the Right SEO Keywords for Your PR Content

Selecting the right SEO keyword is one great method to boost the optimization of your press release. When thinking of writing your next press release, think of the word or phrase that a user may type to search for your content. These are the keywords you should use.

Using the proper keyword ensures that your content appears on search engine result pages (SERP). If you find it difficult to arrive with the right keyword to use, there are a number of keyword research tools that you can start with.

Google Adwords Keyword Planner gives you a clue about the number of monthly searches for a certain keyword is and how popular it is. Google Analytics is another tool that you can use to find the words that people use to land on your website.

For your business press release, think of the word that people may use to find your site. If your business announcement is about your native bags in New York City, you may use the keyword, “Native leather NYC,” “handmade bags NYC,” or  “Handmade leather bags NYC.”

2. Write a Newsworthy and Relevant Content

An optimized piece has better visibility on the search engines. However, before anything else, you should know that engaging your readers is the foremost reason for writing compelling content.

Engagement Vs. Usefulness? The Content Marketing Conflict

No readers are going to read and be interested in a boring story. It is then advisable to create a press release with the readers in mind.

Prior to writing your release, make an outline:

  • What questions customers may have that you want to answer?
  • Which part of your content that is appealing to the readers?
  • How will the readers benefit from your products?

Google and other search engines have a way to rank valuable content that serves the needs of the users. Aside from that, releases that have a higher engagement as shown in the records of shares, likes, clickthrough, tweets and reposts, have a higher search engine ranking.

3. Craft Short Headlines

Headlines are an important element of any content… not only for SEO purposes. It is the first thing that readers see and may probably read. Your headline must compel them to click it to read it.

When writing the headline of your press release, make sure to make it short and sweet. Avoid jargons and keep it informative. Keep in mind that the headline should be short, since only 50 to 60 characters are seen on the search engines.

For a headline to be tweeted, it should be within 140 characters. However, Track Social believes that a length of 70 to 110 characters is ideal to give the readers a chance to add commentary and retweet it.

4. Include Multimedia in Your Press Releases

Another way to boost the SEO value of your release is the use of multimedia, such as images and videos. Multimedia visuals are indexed by media search services like Google Images. So, content with an image or video appears more visible on search engines.

Content with multimedia are more likely to be shared on social media channels. People love to share images and videos. Adding this element makes your content more visible on the SERP.

Content Marketing vs Social Media Marketing: Why You Should Never Ditch Your Website

5. Write a Clear CTA with Links

One common error among PR professionals is not giving the readers a way to engage with them after reading a content. While they are still engrossed with your press release, include a clear call-to-action (CTA) to invite them to learn more about your brand and products, or encourage them to engage with your brand.

You can do this by placing a hyperlink on a good anchor text or a relevant keyword. It gives search engines an idea what your link is all about.

Place the CTA strategically in the first or last paragraph. Placing the links at the right places can lead to a more successful content marketing strategy.

Do not include too many links if you don’t want to be penalized by Google. A recommended link should be limited to one to four links only. Using more than four links can harm your SEO efforts because it is considered as a Black Hat SEO tactic.

Organically Market Your Press Release

It’s important to market your content, including press releases. One way to organically market a PR to create relevant content that links back to it.

Content Marketing Geek will create a personalized package to help you get more traffic to your content. Click the link below for more details.

Shop Marketing Packages for Press Releases & More

Your website and other online content needs to be optimized for local SEO searches.

10 Things You Simply Must Know About Local SEO Marketing

by Local Marketing Tips

It is an undisputed fact that many people make their purchasing decisions from search engines’ recommendations. Search engines are constantly improving their algorithms to ensure that search results fit search queries accurately. This includes results that corresponds with the user’s location. If your business operates with a local area, getting the right visibility on search engines is crucial to your online marketing success.

Your website and other online content needs to be optimized for local SEO searches.
Your website and other online content needs to be optimized for local SEO searches.

10 Local SEO Marketing Tips for Entrepreneurs & Small Business Owners

Local SEO is a little trickier than the conventional SEO. Here are a ten points you must know about local SEO marketing:

1. Consistent and accurate directory listing is important

An important part of your local SEO is ensuring that you list your business on popular business directories. These listings require your business name, address, phone numbers, and your website. Also, you must ensure that your business infomation stays consistent and accurate across all the business directories. Search engines use these listings to ascertain the credibility of a business.

Examples of business directories are Google my business, Funnls local, Yelp, YP.com, Bing Places, Yahoo Local, Foursquare for Business, etc.

2. The right Local keywords matter

As a local business, you must target the keywords that best relate to your business within the local area. Using a keyword planner is an excellent way of getting the right keywords to target. If you don’t have a keyword planner, search for keywords related to your business on google. At the bottom, you’ll find related searches that you can optimize for your business’ local SEO.

3. Positive reviews are important

Positive reviews can improve your business’ ranking in search results. Often, most customers won’t leave a review unless you ask for it. Sites like Yelp, Angie’s list, Google my business, and even Facebook pages allow users to leave reviews after trying out your business.

4. Social media accounts are a must

Most of your potential customers are on social media, and may choose to use your business pages than going through your website. Ensure that you optimize your social media pages as a local business.

Mobile searches are generally for local businesses. Make sure yours is found by your local customers.
Mobile searches are generally for local businesses. Make sure yours is found by your local customers.

5. Local publications help too

Every location has regular publications that you can use to create awareness for your business. Build a relationship with the local media and bring information regarding your business to their notice.

6. Prioritize Responsiveness

Mobile responsiveness is an important part of SEO. Ensure that your website is responsive across a wide range of devices, and different browsers.

7. Optimize your store’s landing pages

Your landing pages are important part of your Local SEO. Ensure they are properly optimized and updated with relevant content and keywords.

8. Discuss your business in local forums

Join local forums and partake in conversations related to your business. Offer to answer queries and provide relevant/useful information.

Local SEO searches help your customers find you fast.
Local SEO searches help your customers find you fast.

9. Incorporate your location’s keywords into your website’s SEO

While setting up your website’s SEO, ensure you use keywords related to your location. This terms will help link your website to queries related to your business.

10. User-friendly store locator is important

Your store information is important to your customers. Make sure it’s easy to find.

Local SEO is important to your local business, and is certainly not an easy feat. Take time to review the points and incorporate them as part of your local SEO marketing techniques.

Need assistance building a local marketing strategy that will bring more traffic to your site and to your doors? Content Marketing Geek helps Las Vegas businesses thrive online. Contact Content Marketing Geek to find out how a better online presence can improve your overall sales.

Search Engine Optimization SEO

SEO Tips for Financial Companies

by SEO Tips & Tricks

The finance industry is one of the most competitive in the whole world, which is not a surprise considering the sums of money that people and companies within the industry can earn.  As a result, it is important that finance companies do all they can to get a fair competitive advantage over their rivals.Search Engine Optimization SEO

One of the key ways they can do this is by looking to maximise their SEO efforts. What should finance companies be doing to strengthen themselves in this area?

Consider Professional Help

The nature of the finance industry is such that those working within it are better when they focus on the job at hand. While finance companies will have marketing departments and various other areas of the business, something like SEO is probably better to outsource.

In order to get more from their SEO and so they can concentrate on their business, financial companies should simply look to hire an SEO company to take care of everything on their behalf. This means one strand of their marketing is taken care of and doesn’t need to ever be on the company agenda.

Think Target Audience

All financial businesses know who their target audience is, whether they are a wealth and asset manager or they work in the private equity industry. The trouble is that many financial websites are basically an identikit of each other, and all target the same keywords and have the same layout.

By thinking about how web design, keyword optimisation, and other technical factors are geared towards their target audience, financial companies would find their SEO works much better in their favour.

Blog Maintenance

Content is the big SEO driver at the moment, and maintaining a blog section is a huge quick win that many SEO companies could easily take advantage of. They wouldn’t necessarily need to put a great deal of effort into it, either, they could simply look to write news stories about the industry and use other sources for most of the content, but write it in their own words.

Financial companies could also be well served by using blogs on other platforms, such as Blogger and Live Journal, in order to boost their SEO performance.

Social Media

Maintaining a social media presence is crucial for all businesses, but for those in the finance industry it could prove a great way not only to boost their online visibility but also to make the industry more open and understandable to the wider public. It is also an idea for individuals who work within the finance industry to have accounts so they can push people to their company.

ACPI co-founder Brett Lankester is one example of a finance professional who does this, and many others could benefit on a personal level while also increasing exposure for their companies.

Even finance businesses that are currently doing well will be able to see added benefits when they take advantage of the opportunities that SEO can provide. If you’re involved with a finance company, start talking now about increasing your online presence.

Featured images:
  •  License: Creative Commons and Flickr

Stan Jackson is a financial analyst who is bemused at how little his company uses SEO as well as other digital marketing tools like social media to best effect. Stan lives in London with his wife and their three children.

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