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You didn’t know your receptionist did that, did you? Well, a receptionist can be a surprisingly good source of content marketing strategies and inspiration. This is because these front line agents know what your customers are concerned about and they probably have it written on a sticky note somewhere. Customer feedback is extremely valuable. Why […]
The post Content Marketing Tips from Your Receptionist… Bringing Value to Your Brand appeared first on EntreMarketing.
When a site visitor starts reading an article, there are certain expectations that must be met. Oftentimes, these expectations are created by the title (headline) and what was said within the first paragraph. If the content doesn’t met those expectations, it becomes a failure in the eyes of readers. So, how do you write content […]
The post How to Write Content That Shatters Reader Expectations appeared first on EntreMarketing.
Welcome to the second part of this 2-part series on how to transform your content into something outstanding your target audience will love. Your ultimate goal as a small business owner is to make money. This requires creating a level of trust with your audience. Then, when they’re ready to buy, they’ll choose you, their […]
The post 8 Tips to Transform Your Content from Good to Outstanding – Part 2 appeared first on EntreMarketing.
Over 200 million emails get sent out each and every minute, according to a HubSpot report? Plus, every minute of every day, 2.5 million content pieces get shared on Facebook, 220,000 pics go up on Instagram and 72 hours’ worth of videos get uploaded onto YouTube. With that much content going up every single minute […]
The post 8 Tips to Transform Your Content from Good to Outstanding – Part 1 appeared first on EntreMarketing.
Interested in becoming an influential blogger within your industry or niche? If you’re willing to blog regularly, and provide valuable information to your blog audience, you too can become an influencer among your target audience. This will require knowing who your target audience is, what they’re passionate about, what their needs are and how you […]
The post 4 Factors to Help You Become an Influential Blogger appeared first on EntreMarketing.
Do you research your B2B content marketing topics online? Well, that works, as long as you don’t make it your exclusive source for content research. This will only lead you to publishing unoriginal content. Your B2B content marketing goal should be to create authentic, original content that engages your audience. So, how do you do this using more than just online research? Recognize and utilize the offline resources that lead to creating valuable content. 5 Offline Sources for B2B Content Marketing Here are five offline sources to help you develop valuable B2B online content marketing strategies: 1) Events Featuring Your Brand Image Source: linkedin.com Original content can easily be created by talking about activities and events your brand attends. All you have to do to turn this into original content, is write about it. Events help you get endorsements from others within your industry. They’re also valuable resources for showcasing your brand’s personality, as well as promoting it. So, the next time your company gets an industry recognition, hosts a picnic or sponsors a local event, write about it. 2) Experts as B2B Content Marketing Sources Does your company have opinionated experts or thought leaders who are passionate about your […]
The post B2B Content Marketing Actually Begins Offline appeared first on Ghetto Search Dot Com.
There has been a misunderstanding on the subject of dying content marketing strategy campaigns. On Wednesday, Kiesha Joseph posted an article on Examiner.com entitled, “It’s an audience problem, not your content marketing strategy.”
It was an answer to the question: “Why are our content marketing strategy efforts getting lost in the shuffle?”, and “Why don’t we see any results?” You have your website. You publish quality content. And, you publish every day…… no results, no readers. Something is not working.
While many small businesses think something is wrong with their content, Kiesha gave her opinion that is above this delusion, saying:
“In most cases, these trusted sites already have developed healthy audiences. Most entrepreneurs and small businesses who think their content is ineffective don’t have loyal audiences of their own. And, there lies the issue. You have an audience problem.”
Ms. Joseph is simply saying that you don’t need to spend more money to make your content more effective. The problem is not in your content’s quality or how often your articles are published. Your issues are actually an audience problem.
Each day, people are searching for solutions to their problems. The amount of content that is published grows at such a fast pace. This makes it an impossible battle that the search engines cannot keep up with these days.
This is the reason why we cannot hear many entrepreneurs and small business online. Their content gets lost in the downpour, even if it’s published every day.
Once again, your content marketing strategy is simply not the problem. Instead, you have an audience problem.
Many readers make it a habit to visit their “trusted sites” to search for solutions to their problems. Then, they pick and choose which content is relevant to their current problems, and their lives in general.
These sites have already developed and gained healthy audiences over time. Most entrepreneurs and small businesses have issues because they think their content isn’t good enough haven’t gained their own loyal audiences. This failure to gain loyal followers is what leads them to believe that their content isn’t doing it’s job.
Now that you know what the actual problem is, you must take steps and solve it. Some of these steps may include getting your content featured by:
In order to get better results, you have to put your focus in a right places. You produce content every day and yet… no results. Now, it’s time to focus on improving your content distribution. Better content distribution will bring you:
Instead of spending money on buying new content, you need to invest in paid media channels and earned media channels.
Like Todd Wasserman of Mashable once said:
“If you pay to have something distributed, then it’s paid media. But if someone else distributes it for you, then it’s earned media.”
It’s time to break away from all the online noise so that your brand can rise and shine above your competition. Start putting your online marketing efforts towards earned media and paid media channels to help you accomplish this. This will greatly improve your content marketing strategy efforts, making your brand more relevant to your target audience.
Do you know the difference between a website and a blog? What purposes do each one generally serve? How do search engines place value on one verses the other? What is a website? A website is a group of webpages that are dedicated to the marketing of a particular brand, industry, niche, or set of products or services. Generally, the content on a website stays the same, which is called “static content.” The purpose of a website is to serve as a brand’s noticeboard. A website contains static webpages that are generally only changed for SEO purposes. The gist of the content remains the same, like the home page of Content Marketing Geek. Relevant content is written for each individual webpage of a website, based on the purpose of the webpage itself. And, that content pretty much stays the same. There are two basic exceptions to this rule: On-page SEO – There are times when website owners will change the wording of the content to re-optimize SEO. This is usually done to add better keywords, upgrade content quality, add SEO information to images, videos, etc… But, in general, the meaning behind the content remains the same. And, changes aren’t made […]
The post What’s the Difference Between a Website and a Blog? appeared first on Ghetto Search Dot Com.
Outsourcing content marketing brings traffic to your site, increasing your sales, without you having to do the work. Take a look at how successful Zappos, Dell, Bob Evans, LEGO and other companies have become from the results of digital media. This has allowed them to change their marketing standards to include quality social media and content marketing.
The changes with Technology and Web 2.0 have changed the vision and behavior that consumers now have for online marketing. Consumers now spend less time viewing traditional campaigns focused on driving sales.