Welcome to DIY Content Marketing – a game-changer tailored for those who crave simplicity and results. This blog post unveils practical content marketing strategies designed with Gen X entrepreneurs in mind.
These approaches ensure effectiveness without draining your time or resources. Let’s plunge into a realm of accessible and impactful content marketing perfectly aligned with the entrepreneurial spirit of Generation X.
3 DIY Content Marketing Strategies for Gen X Brands Building Online Communities
As a Gen Xer, your time is valuable. Don’t waste it on marketing tactics built for the younger crowds. Use these three tactics to help you build engaging audiences that trust you enough to spend with your brand:
1. Leverage Micro-Content on Social Media
Recognize the power of bite-sized content. Create engaging micro-content such as short videos, infographics or carousel posts that convey your message swiftly.
Platforms like Instagram and TikTok provide ideal spaces for quick, visually appealing content that resonates with your audience.
2. Start a Branded Podcast or Video Series
Embrace the popularity of audio and video content by launching a branded podcast or video series. These mediums allow you to share your expertise, interview industry leaders and connect with your audience authentically.
With readily available tools, you can produce professional-quality content without a significant investment.
3. Repurpose and Refresh Existing Content
Make the most of your existing content by repurposing and refreshing it. Transform blog posts into engaging visuals, turn webinars into downloadable guides or extract key insights for social media posts.
This strategy maximizes the value of your content library, reaching new audiences without starting from scratch.
Gen X: Why isn’t your business booming yet?
Gen X: Discover Your Prime Target Market
It’s almost impossible to create content that targets your prime target audience when you don’t know who those people are and what makes them tick. Our target market course breaks it all down, and provides you with a comprehensive report that lays it all out for you.
Your target audience report helps you understand exactly how your solutions help with their pain points, how to convey messages to them and the basic SEO keywords you should be using in your branded content.
Discover what knowing your prime market could do for your Generation X business. Click the button below to learn more about our course and personalized target market report today!
This Sunday, prepare to embark on a magical journey through the mystical world of hashtags! Our quick guide to hashtags for Gen X is just what you need.
SundaySuccess: Hashtags for Hashtags for Gen X Social Marketing
In this enchanting adventure, we’ll delve into the art of hashtag wizardry, uncovering the secrets of how the right hashtags can transform your social media game and turn your content into a dazzling #SundaySuccess.
Get ready to sprinkle some hashtag magic and elevate your online presence to new heights! ✨🔍
Welcome to the captivating realm of hashtags, where the seemingly simple # symbol has the power to make your posts more discoverable and significantly enhance engagement.
Join me as we explore the enchanting world of hashtag wizardry and unravel the mysteries behind their impact on social media success.
5 Tips to Help You Maneuver Your Gen X Hashtags Like a Pro
Dive into the enchanting significance of #SundaySuccess, where the mystical powers of this hashtag can set the tone for a triumph-filled week ahead.
As a Gen X entrepreneur, understanding the art of choosing the right hashtags is akin to wielding a wand – it’s a skill that can amplify the impact of your content.
1. Understand Your Audience’s Language
As a Gen X business owner, one of the key elements of successful hashtag use is speaking your audience’s language. Familiarize yourself with the trending terms, phrases and expressions that resonate with your target demographic.
Craft hashtags that reflect the way your audience communicates to ensure your content feels relatable and authentic.
2. Research Trending Hashtags Within Your Niche
Stay ahead of the curve by researching and incorporating trending hashtags within your industry or niche. Tools like Hashtagify or simply exploring social media platforms can reveal the hashtags gaining traction.
This not only keeps your content current but also exposes it to a broader audience interested in topics relevant to your business.
3. Mix Evergreen and Trending Hashtags
Strike a balance between evergreen and trending hashtags. While evergreen hashtags maintain relevance over time, trending hashtags tap into current conversations.
This combination broadens the reach of your content, ensuring it remains both timeless and aligned with the latest industry trends.
Gen X Social Hashtag Wizardry: Unlocking the Power of #SundaySuccess
4. Create Branded Hashtags for Community Building
Build a sense of community around your brand by creating and consistently using a branded hashtag. Encourage your audience to share their experiences, feedback, or use the hashtag when interacting with your products or services.
This not only fosters brand loyalty but also creates a virtual space where your community can connect.
5. Align Hashtags with Targeted Content Themes
Develop a strategy where your hashtags align with specific content themes. For example, if you’re promoting a product launch, create a unique hashtag for that campaign.
This approach not only organizes your content but also facilitates easier tracking of engagement and allows your audience to follow and participate in specific aspects of your business.
Embrace these hashtag strategies as your digital tools for target marketing success, and watch as your Gen X brand connects with the right audience in the vast landscape of social media. ✨🔍
Check out our free Target Market guide to help you choose the right people to market to on social media. With authenticity, you can propel your brand to the top of your niche’s charts.
Click the link below to download your free target market guide today!
Alright, fellow small business warrior, we get it – you’re the mastermind behind your empire, and you’ve got big dreams but not-so-big pockets. The struggle is real, especially when it comes to marketing. But fear not, because here’s where the magic of DIY marketing steps in, the ultimate budget-friendly weapon for entrepreneurs with a knack for getting stuff done.
Sure, managing your marketing might sound scarier than navigating a maze of bureaucracy just to figure out healthcare for your business. But hold onto your entrepreneurial spirit, because in this no-nonsense blog post, we’re dissecting the world of DIY marketing – the good, the bad, and the brutally honest – so you can decide if it’s your secret sauce to small business success.
4 Benefits f DIY Marketing for the Entrepreneur on a Budget
Strap in, budget-savvy entrepreneurs! We’re about to unravel the secrets of DIY marketing, where the magic happens for small business maestros. From saving your hard-earned bucks to infusing your brand with a personal touch, let’s explore four game-changing benefits that’ll have you navigating the marketing landscape like a pro.
1. Affordability
Let’s cut to the chase – DIY marketing won’t break the bank. Say adios to shelling out stacks of cash for a fancy marketing agency. By taking the reins yourself, you’re not just saving dollars; you’re redirecting them to the parts of your business that hunger for improvement – like beefing up your product, giving your team some superhero training, or dialing up your customer service game.
2. Adaptability
Flexibility is the name of the game in DIY marketing. You’re not stuck on a one-way marketing train – you’re driving the darn thing. See what’s working, tweak what’s not, and stay ahead of the curve. With this level of adaptability, you can pivot your strategy on a dime, keeping your small business nimble and ready to snatch up those golden opportunities that pop up unexpectedly.
3. Skill Building
DIY marketing is like a crash course in becoming a jack-of-all-trades. Take the reins, and you’ll be mastering SEO, ruling social media, and juggling marketing like a pro. These skills aren’t just handy for today – they’re building blocks for your future triumphs. Understanding the marketing game puts you in the driver’s seat, ready to navigate partnerships and lead your marketing troops when the time comes.
4. Authenticity
Guess what? You’re the heart and soul of your business, and nobody knows your brainchild better than you. So, when you DIY your marketing, you’re not just slapping together campaigns – you’re infusing them with your passion and insights. That personal touch is the secret sauce that’ll make your brand stand out in a sea of competitors. Share your story, values, and mission like a boss, and watch your customers become lifelong fans.
DIY Marketing with Target Market Mentoring
Feeling a bit shaky about the whole DIY marketing rodeo? Fear not! Content Marketing Geek has your back. We’re the sidekick to your small business superhero, offering kickass digital marketing and SEO solutions that won’t drain your bank account.
Our squad of seasoned professionals can whip up a personalized marketing plan that aligns perfectly with your business goals and budget realities.
And hey, if you’re keen on becoming the marketing maestro yourself, check out our courses and mentoring programs at Spicey Brand Solutions. It’s time to spice up your brand game – let the DIY adventure begin!
In the fast-paced world of marketing, where information overload is the norm, simplicity emerges as a superpower that every successful marketer should wield. There are two compelling reasons why you should simplify your DIY marketing message as the ambassador of your brand.
Why? Because Simplicity Matters in 2024! So, if you market your own brand, take heed of these tips.
2 Reasons Why Simplicity Matters in DIY Marketing
For brand owners, hiring a professional marketer can be expensive, especially when you’re not making any money yet. The reasons you should ensure your social media and blog posts, ad campaigns, newsletters and other content should be as simplified as possible are clear:
1. Information Overload
Social media feeds are bustling with noise, and people are bombarded with information daily. As a DIY marketing entrepreneur, your goal is not to contribute to the chaos but to cut through it.
Simplifying your message ensures that it stands out amid the clutter, helping you reach your target market with content that brings value to their lives.
Customers gravitate towards what they understand. If your marketing objective isn’t clear and concise, potential customers are likely to move on to a competitor who communicates more effectively.
In the battle between creativity and clarity, clarity emerges as the winner every time. Start with an intended message in mind. And be sure it’s clearly laid out throughout the content.
8 Tips to Simplify Your DIY Marketing Message in 2023
Use the eight DIY content marketing tips below to help you create digital messages your target audience understands clearly, improving chances of them acting on your calls to action:
1. Phone a Less Savvy Loved One
Reach out to someone outside your usual communication circle who’s not as tech-savvy or industry-savvy as most, like an uncle or aunt. Ask them to explain your message back to you.
This helps identify areas that need simplification for a broader audience. Tweak the message until you get it right.
2. Write a Tweetable Summary
Craft a message that gets your point across clearly within 280 characters (maximum character count for Tweets on X, formerly known as Twitter). This task makes you strip down your message to its core and think from different angles.
3. Delete Unnecessary Words
Follow the timeless advice from Strunk and White’s The Elements Of Style – cut out unnecessary words for clear and powerful writing. A skilled editor can seriously improve your content’s impact.
While it’s generally not recommended to edit your own writing, if you find it necessary, be sure to read your work out loud during the proofreading process.
4. Avoid Fancy Words
Complex sentences and fancy vocabulary can make your message confusing rather than clarifying your message. Keep it simple and focus on conveying your ideas clearly to prevent confusion.
Encouraging potential customers to invest in your products and services becomes challenging when your message is unclear. Prioritize clarity by using language that resonates with and is easily understood by your target market.
5. Eliminate Technical Jargon
Speak the language of your audience by removing industry-specific jargon. Make your marketing content relatable and easily understandable to a broader audience.
Consider a mechanic’s communication. While using the term “chassis” might be effective for industry professionals, it’s essential to adapt language for everyday drivers unfamiliar with car mechanics. Using phrases like “structural frame” or “the body of the car” makes the message more accessible and easily understood.
6. Prioritize Clear Communication for Complex Ideas
Recognize that complex ideas are naturally harder to grasp for some than others. Clear communication becomes vital, as complicated language can hinder understanding. Simplify your writing to ensure your ideas shine through.
7. Write Just Like You Talk
When the goal is to simplify your DIY marketing message, the answer is simple: Just write like you talk.
Embracing authenticity in your DIY marketing content is pivotal. In the digital marketing world, you need to discard the formal writing habits acquired in academic settings. Instead, let your written communication mirror the natural flow and rhythm of your spoken words.
By doing so, you infuse your content with a genuine, relatable tone that resonates with your audience. This approach not only simplifies your message but also establishes a connection with readers, fostering trust and engagement.
8. Simplify Your Call-to-Action (CTA)
Break down significant goals into manageable steps for your customers. Guide them through the sales process with a clear and logical sequence of actions. A simple and straightforward Call-to-Action is crucial because it minimizes confusion and encourages immediate engagement.
When your CTA is uncomplicated, potential customers are more likely to understand what is expected of them, making it easier for them to take the desired action.
Clarity in your CTA:
Enhances the user experience
Reduces friction in the conversion process
Ultimately increases the likelihood of your audience responding positively to your marketing initiatives
Learn to Simplify Your DIY Marketing Message for Your Target Audience
Ready to simplify your content and make a lasting impact on your target market? Contact Content Marketing Geek for personalized mentoring that transforms complexity into clarity. Elevate your DIY marketing game today!
And for a deep dive into understanding your target market, click here to enroll in our The Dirty Little Secrets About Your Target Market online course. Let’s simplify, strategize and succeed together!
Establishing a business requires more than just a great idea; it demands laying the proper groundwork. However, old school marketing myths can hinder your ability to reach your target market. In this post, we aim to debunk three fables:
Myth #1: Market Analysis Should Be Complicated
Myth #2: You Must Assess the Competition to Succeed
Myth #3: Researching Customer Data Is Mandatory for Effective Marketing
Old School Marketing Myths to Avoid in 2024
Many marketing “experts” suggest starting your market research by sizing up the competition, then identifying the consumers most likely to buy the solution you sell.
Well, we’re dead set against this old-fashioned approach from this point forward. Let’s debunk three marketing myths and discuss more effective ways to promote your brand in 2024!
Old School Marketing Myth #1: Market Analysis Should Be Complicated
Many marketing “experts” suggest starting market research by sizing up the competition and identifying potential consumers. However, this old-fashioned approach is at odds with our philosophy based on Dr. Stephen Covey’s The 7 Habits of Highly Successful People, particularly Step 4: Think Win-Win.
This habit emphasizes that your solutions should bring value to both you and your customers’ lives. Rather than focusing on intense competition analysis, we encourage understanding the value of your solutions and how to communicate that value effectively.
To achieve this, you need to know:
Who your target audience is
What motivates them to buy
When they make buying decisions
Where to find them online
How they make purchasing choices
Why your solutions are the best choice for their specific needs
What’s The Myth?
Oldies-but-goodies advise you to look into US Labor Bureau stats and research data from BMI to analyze market size, potential customers, etc…
But today, with the digital era of marketing taking over, there’s a market for just about anything on the internet. It’s just a matter of figuring out who wants what you’re selling and how to reach them through SEO-friendly digital online content.
Effective 2024 Tactics
It doesn’t take complicated target market analysis to understand your place in your industry. Instead, you need to narrow down your specific niche and remain authentic to reach people who genuinely connect with your brand, its overall message and your market solutions.
Old School Marketing Myth #2: You Must Assess the Competition to Succeed
While assessing competitors can be important for promotional purposes, it’s not worth the stress and time some entrepreneurs invest. Instead of following trends, a successful business owner should think outside the box and create industry trends.
In the digital age, analyzing competition serves the purpose of finding creative ways to fill gaps within your market. For instance, understanding customer complaints through forums, reviews, and social media can inspire unique solutions. Utilize SEO-friendly keywords and authentic digital content to communicate your solutions to your target consumers.
The Old-Fashioned Way
Should you put a lot of focus on what your competitors are doing? Of course not!
Although assessing your competitors can be important for promotional purposes, it’s not worth the stress and time some entrepreneurs and small business owners put into it.
For ages, people analyzed competitors to keep up with trends, essentially allowing them to be the industry trendsetters. But a successful business owner is a true leader, which means thinking outside the box and creating industry trends of your own.
The New Age Way
These days, the main purpose of analyzing your competition is to find creative ways to fill gaps within your market. For example, pizza places were bombarded with calls from customers wondering about the wait times for their orders.
So, one implemented an app where you can track your order’s process every step of the way. Their competitors followed suit, all implementing their own unique twists to their apps based on the needs of their own target markets.
Effective 2024 Tactics
Use forums, reviews and social media to find out what customers complain about within your industry. Then, find creative ways to meet those needs or fill in the gaps.
From there, the key is using online content to communicate your solutions to your target consumers. Use SEO-friendly keywords to reel them in via search engine results and authenticity to speak their language within your digital content.
Old School Marketing Myth #3: Researching Customer Data Is Mandatory for Effective Marketing
How much time should you put into researching and evaluating complicated customer data before making important branding and marketing decisions? Well, if you’re just starting out, the answer is very little because you won’t have any to analyze.
Old School Approach to Customer Stats
Old-fashioned marketers have a very basic approach to analyzing potential customers within your industry. They tell you to consider specific demographic, such as:
Gender
Age
Income
Ethnicity
Location
Now, if your brand operates from a brick and mortar location, the “location” of your potential customers is fairly easy to understand. But how do you grasp those other demographics without data of your own to analyze?
You can’t. Instead, you’ll have to use public data from your competitors. And in an age where authenticity is key, that simply will not do.
The Psychographics Approach to Customer Data
Enter psychographics, which delves into the values, beliefs, and lifestyle of your prime buyers. By understanding the challenges these individuals face, you can tailor your products and services to address their needs.
Demolishing old school marketing myths: Contrary to the belief that demographics like race and age define your target market, the digital age proves otherwise. In today’s digital world of endless choices, brand loyalty hinges on personal factors far beyond simple demographics.
In 2024, consumers make buying choices based on:
Beliefs
Values
Convenience
Price
To analyze psychographics, you must understand the challenges these people face in their everyday lives. Place an emphasis on being yourself online to build trust.
Then, all you have to do is figure out how your services and products address those challenges. Once you determine this, it’s just a matter of providing them with content that communicates your message in a way that speaks directly to them.
Effective 2024 Tactics
In 2024, more and more consumers will make buying choices based on their own beliefs and values, along with convenience and price. That’s why it’s so important to be yourself online. That way, you build connections based on trust.
And the more your followers trust you, the more likely they are to choose you when searching for a solution like yours.
To do this, just be yourself. Online buyers are savvy spenders these days. They can spot inauthentic sellers a mile away. Just be yourself, and you’ll discover the people who genuinely connect with you on a deep level. Those are the people who belong in your target market.
Target Marketing: Break Free from Old-Fashioned Marketing Tactics
Break Free from Old School Marketing Myths with Target Market Mentoring from Content Marketing Geek
Navigating the marketing landscape in 2024 requires a departure from old-school thinking. Embrace authenticity, understand your target audience deeply, and communicate the unique value your solutions bring.
By doing so, you’ll build lasting connections with the people who genuinely belong to your target market. And if you’re having a problem figuring out who those people are, we’re here to help.
Explore our Target Market course designed for brands like yours. We’ll guide you through the process of identifying the best audience for your marketing tactics.
Plus, you’ll receive a personalized target market report to supercharge your 2024 marketing efforts. Use it to break free from old school marketing myths hindering your brand’s ability to shine!
What if you could use an affordable tactic to increase your company’s sales? Why not promote your business using contests and giveaways?
As a business owner, you’ve already got a lot of expenses on your plate.
From employee payroll costs, inventory rollover, and even your electricity bill… it can be hard to find the funds needed to promote your business to the world.
Fortunately, there are a few crafty ways that you, as a business owner, can promote your business and its products or services for free while also engaging and interacting with your target audience.
Below, we’re looking at how to promote your business using contests.
Using Contests to Giveaway Your Best-Selling Products or Services
It’s essential to realize that there are many ways to run contests on social media.
However, one of the best ways to attract people is by running a free giveaway of your best-selling product or service.
To make your giveaway contest more engaging for your followers and more effective for your business, you’ll need to establish some contest rules.
These can be as simple as informing your followers that they will need to follow your page and like and share the contest post to enter. Or, it can be more complex and involve filling out an entry form.
Either way, even for those who aren’t necessarily super interested in your brand, when they hear about a free giveaway, it’s usually enough to incite some interest, providing you with some much-needed brand exposure.
Therefore, an excellent way to promote your business is to run a contest or giveaway, where contestants enter by posting images or videos of themselves using your products or services.
We also recommend that you take the time to share your followers’ user-generated content on your social media accounts, on your contest landing pages, and your website.
Contest Hashtags
Another great way to run contests and generate some hype for your business is to create trendy contest hashtags.
One great example of this is the ALS Ice Bucket Challenge that virtually everyone has heard about, which influencers used to generate awareness and raise money for ALS research.
Essentially, the challenge encouraged its participants to film themselves or be filmed having a large bucket of sub-zero ice water dumped onto their heads before nominating and challenging their friends to do the same.
When social media users posted the videos online, participants were asked to include the hashtag #icebucketchallenge in their posts.
As a result, the videos of people doing the ice bucket challenge went viral. It managed to significantly increase ALS research funding, collaborations, researchers funded, and dollars leveraged to help in the fight against the disease.
Similarly, you can use branded contest hashtags to help raise awareness and generate hype about your products or services.
Finally, one of the best ways to run a profitable contest for your business is to run a buy-to-enter giveaway.
With this contest model, participants need first to purchase a product or service to enter into the contest or giveaway. Then, after a predetermined amount of time or by a set date, you can draw to pick a giveaway winner.
This contest model is one of the most profitable since people will need to buy something first.
Whether you own a brick-and-mortar store or a website store, this type of contest is great for generating traffic while also attracting contestants and prospective customers via the giveaway.
Why Not Promote Your Business Using Contests & Giveaways?
In today’s world, people are tired of being bombarded with ads, no matter how well-targeted they may be.
That said, contests are a much better way to generate some hype about your business while also engaging and interacting with your current and prospective customers.
The influx of social media platforms and new technologies may have caused websites to take a backseat in the content marketing strategy of many businesses. Creating reputable presence (with content) across different platforms, is crucial to the success of a company’s marketing, and is often termed distributed content approach.
But does this mean websites are no longer relevant in a marketer’s arsenal? Of course not. Although many have argued that the new age of social media should indicate a death sentence for websites, this not true. The nature of on-site and off-site content are different and their purposes are distinct too.
The content that your website publishes on its Instagram or Facebook page is different from what’s on published on your website, and should have different purposes. The different purpose is what makes your website important, if not necessary.
Video: What Content Should Go on My Website?
The following video was uploaded to YouTube by Butler Branding:
Website Design 101. There are 3 things every business should avoid, and 2 questions every business should ask when it comes to thinking about what content to put on your website. In this video, Sean discusses how to layout a professional website.
Topics covered in this video include:
Web Design Strategy
How to create a sitemap
How to create a website wireframe
4 Reasons to Never Ditch Your Website
The following are the reasons you should never ditch your website in your content marketing strategy.
1. Your Website Monetizes Your Content
You must have heard the phrase, “content is king” many times already. The more information you provide to your audience, the better your chances of earning their trust in your brand and your products/services.
Content, when properly optimized becomes a magnet for search engines and pulls traffic month after month. While the success of a social media content is judged by its number of shares and interaction, it has a somewhat short-term effect. Your website’s content continues to compound in views and ranks long after they have been published.
2. Your Website Helps Build Your Brand Identity
Building your brand identity is crucial and it is possible through consistency. With a properly organized website, you can use graphics and persuasive information to build and sustain your brand.
The core values, mission statement, and vision are crucial to earning your customer’s confidence. The algorithm for social media will continue to change, but your website and its content will remain a reliable go-to point for your core brand identity.
3. Your Website Is Your Virtual Store
The internet has turned to a reliable source for discovering new products and comparing prices. Your website is your virtual store which highlights the products and services you provide, along with information, reviews, and ‘sweet’ deals your customers need to make a decision.
Often, people are likely to make a purchase if they believe they are making an informed decision.
Of course you can do that on other platforms like Facebook and Instagram, and you should. But you’ll get more flexibility and maximize sale opportunities by selling on every platform possible, including your website.
4. Your Website Adds Credibility to Your Services & Products
When people wish to make a purchase, they are more likely to make a google search for the product. They hope to find a website that provides sufficient information.
Having a website gives consumer the impression that your brand is trustworthy, established, and legitimate. Think of your website as the one that vouches for you in the middle of a sale.
Your Brand’s Content Marketing Strategy
Adding your website to your content marketing strategy is integral to achieving success. Websites may grow old, but they never outlive their purposes. Your website’s purpose should be to bring value to the lives of your target customers.
Is your content marketing strategy working for you? If you need a strategy that brings more traffic to your site, gets you more valuable leads and click-throughs or improves your bounce rate, Content Marketing Geek can help.
We will evaluate your site and give you some free tips to improve your content marketing strategy. Get your Free Website Evaluation from Content Marketing Geek now. Click the link below for your free website evaluation today.
There are many varying factors that separate notably average blogs from the undeniably great websites that we find ourselves checking into every day. Is it outstanding writing and writers that make certain blogs must reads? Or, is it the interesting content that makes certain articles stand out over others?
Is Your Content Simply Average?
The honest truth is that while experienced, consistent writing and above average content is essential to build a successful blog, that is not always enough. The final key element that all successful blogs and websites share is their overall audience engagement.
Top blogs like BuzzFeed, Cracked and Barstool Sports have all perfected the art of pinpointing readers with relatable, engaging content that keeps their audiences coming back for more. This engagement has allowed such websites to build notable brands through the input of the audiences themselves.
A Perfect Example of Engaging Your Audience
Barstool Sports is a prime example of this as they have risen to internet stardom in recent years, and in a relatively quick period of time. However, they aren’t very new to the internet scene… In fact, Barstool Sports was publishing content as early as 2004.
You want your audience to find your content so interesting, that they simply MUST share it.
Since then they have always maintained a loyal and engaged audience, Barstool was always valued by potential buyers. The website has an uncanny ability to make readers feel as if they are friends with the writers and office workers of the website.
This popular site delivers sports/pop culture commentary for the “every man” and it’s this relatable content that propels their ability to engage audiences. Sports Creator and Director of Content, Dave Portnoy is instrumental in his own site’s ability to generate readers and page views.
Senior Write Jerry Thornton is quoted as saying:
“He’s got a lot of ‘Masshole’ in him–guys here love breaking each other’s balls. He isn’t afraid to tell you that you suck while he’s being a friend to you. That’s Barstool: It’s honest and it’s funny, and that’s what people are looking for but don’t get elsewhere.”
The Art of Engaging with Employees Online
The company has created an environment within its structure that places spotlight on every day, run-of-the-mill office employees. Administrators provided articles and videos on the site with a lot of engagement due to the relatable nature of the content.
While barstool doesn’t have the most established writers on its site, its fans certainly know and love them for what they are. And, that just goes to show that engagement works in mysterious ways.
You must engage with your audience to keep them coming back to your blog for more.
Relatable Content Helps Increase Engagement
While posting relatable content is definitely one way to increase engagement, you still need to give readers a reason to click on your website every day. You want your readers to feel the need to be engaged in your content… something that will keep them coming back for more.
BuzzFeed is a great example of a website that does this better than anyone else. They provide news that anyone who wants to feel up-to-date in pop culture absolutely has to know about. Not only do they provide that news that you need, they slickly seduce you into clicking on their articles through the clever use of social media.
You will see any article posted on BuzzFeed tweeted out… as well as shared to Instagram, Facebook and Reddit. This outreach not engages audience members, but makes them feel like they “should” be engaged if they aren’t already.
Need more relatable content for your website or blog? Content Marketing Geek can help. Click here for a Free Website Evaluation. We’ll let you know just what engaging content could do to improve your brand’s online image.
Marketing and Sales have been in separate lanes since the beginning of time.
With technology being changed rapidly, sales and marketing are forced to co-relate hence the gap between sales and marketing is decreasing vigorously. When the two functions come together, communication barriers are broken and ultimately if done correctly, revenues increase.
Sales vs. Marketing: What’s the Difference?
What is difference between marketing and sales?
Marketing may be defined as finding out what we don’t have.
Sales is all about selling what we have.
Social media has become the ultimate and legitimate way of promoting service and sales through finding a trending and common ground of popular topics, posts and interests.
Online marketing was solely designed to gain the interest and attention of potential customers, giving potential clients knowledge and incentives about a company and their products and or services through promotions and campaigns. Businesses populate leads through cycles to ensure that people keep coming back.
Getting the initial sale is important, but it is reflective of a good marketing team to keep people interested in what else the company has to offer. Marketing develops a relationship between a large customer base and the products and services the business sells.
Facebook had the right idea when it launched the FB targeted ads for businesses.
What is Target Advertising?
Popular websites and apps have been created to give advertisers the utmost control in utilizing sophisticated methods for reaching out to a particular target-based audience. This is known as targeted advertising. These traits are normally focused on the consumer’s:
Values
Personality
Attitudes
Opinions
Lifestyles
Interests
Targeted Marketing: Follow the Facebook Lead
The “Godfather” of network marketing sites, Facebook.com, created by Mark Zukerberg, was launched in 2004. At that time, the concept of facebook.com was an ivy league college site that allowed visitors to compare students side-by-side choosing who was “hot or not.”
Ultimately, Zukerberg saw a profitable opportunity as the website started expanding on a worldwide basis. People from all over the world were able join the site with a valid email address and connect with family and friends within or across geographical areas.
Soon Zukerberg expanded and gave businesses the opportunity to reach their niche market and potential target audience through sharing, liking posting and tagging post, pictures and videos. Today, businesses are able to connect with clients and build new niches and target audiences through close communication via the click of a button.
Always interact first. Worry about selling later. Engage before you try to sell.
Social Media Apps to Reach Target Audiences
There are several other sites and apps that copied the idea of Zukerberg as a means of reaching target audiences through social media advertising. Some of these popular social media sites and apps include:
The reality is, Innovation is not slowing down. In order to stay relevant, businesses must change and adapt to the new Era of Technology, that is if they wish to keep sales increasing.
Innovation possess the power to provide an edge, being able to enter new markets deeper and faster. Online marketing gives businesses a forecast to provide unique needs to products or services, provide new features and add-ons. This ultimately builds customer loyalty and attracts new business!!!
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Nintendo has taken the world by storm with its Pokemon Go reality app launch. The app’s success has led to over 15 million downloads, increasing Nintendo’s market value by almost a whopping 60 percent in one, little measly week. This has also reignited a fire under the buns of ole’ Pokemon fans all over again.
3 Things Pokemon Go Succeeded at in Its Content Marketing Approach
What’s the key to Pokemon Go’s almost instantaneous success? It wentviral, of course! That’s the dream of any online business or brand. You want the word of your products or services to spread like a California wildfire, creating an uncontrollable buzz around your solutions. Nintendo was able to accomplish this with great success. Here are three content marketing lessons you can learn from the Pokemon Go craze created and nurtured by Nintendo.
Seems like the whole world is playing Pokemon Go, and the reality app was never even marketed or advertised. Image Source: flickr
1. Create and Offer High Quality Products and Services
One reason for Pokemon Go’s great success is the fact that Nintendo, the world’s largest video game company by revenue, spared no change when having the game created. A partnership was created with Niantic Labs to produce the reality video game. Yet, neither of the company’s put any efforts into advertising. Rumor has it, that the only advertising that went down were a few tweets and retweets from Niantic.
Much of the traffic this new craze is experiencing can be contributed to word of mouth. But, the fact that the game seems to work as expected majority of the time tends to keep players coming back for more, and more, and more, and more… And, it doesn’t hurt that the game is free to download and play.
2. Pokemon was Modernized to Impress an Evolved Market
What’s driving the Pokemon Go craze so hard? Could it be Nintendo’s content marketing strategy? Image Source: YouTube
Originally, the Pokemon character could be found on trading cards, TV and Gameboy, Nintendo’s handheld 8-bit video game device, more than 20 years ago. The Japanese video game manufacturer decided to take its existing Pokemon content, and repurpose it to capture and recapture both new and old Pokemon fans.
In order to create a brand new game, Nintendo would have had to start from scratch. That would have meant creating new characters, marketing the new game as well as building a brand new buzz and audience for the new game. Because the original Pokemon game had already proven itself to be a valuable asset to the video game world, leveraging (and modernizing) this ole’ gaming solution made much more sense.
3. Augmented Reality is the New “Thing” in Video Gaming
What is augmented reality? It’s the process of integrating digital content in real-time with the user’s environment. The ultimate aim is to duplicate the environment of the real world in a computer. Many experts are pinning augmented reality as the number one reason for the continuously growing success of this reality app.
Snapchat filters are another example of augmented reality. Image Source: flickr
Snapchat is a prime example of just how much users love augmented reality technology in mobile apps. Its users have “gone mad” over the Snapchat filters that give you the ability to overlay (or, literally distort) you face. It seems there’s no turning back from here. Reality apps are here to stay!
Content Marketing the Pokemon Go Way
Why do you believe Pokemon Go has become one of the most popular mobile game apps on the market? Do you believe that reusing old Pokemon content was a smart move on Nintendo’s part? Tell us what you think about this content marketing strategy in the comments below?
It was an answer to the question: “Why are our content marketing strategy efforts getting lost in the shuffle?”, and “Why don’t we see any results?” You have your website. You publish quality content. And, you publish every day…… no results, no readers. Something is not working.
While many small businesses think something is wrong with their content, Kiesha gave her opinion that is above this delusion, saying:
“In most cases, these trusted sites already have developed healthy audiences. Most entrepreneurs and small businesses who think their content is ineffective don’t have loyal audiences of their own. And, there lies the issue. You have an audience problem.”
Ms. Joseph is simply saying that you don’t need to spend more money to make your content more effective. The problem is not in your content’s quality or how often your articles are published. Your issues are actually an audienceproblem.
Are you lost in the Content Crowd?
Each day, people are searching for solutions to their problems. The amount of content that is published grows at such a fast pace. This makes it an impossible battle that the search engines cannot keep up with these days.
This is the reason why we cannot hear many entrepreneurs and small business online. Their content gets lost in the downpour, even if it’s published every day.
Content Marketing Strategy Campaign Problem
Once again, your content marketing strategy is simply not the problem. Instead, you have an audience problem.
Many readers make it a habit to visit their “trusted sites” to search for solutions to their problems. Then, they pick and choose which content is relevant to their current problems, and their lives in general.
These sites have already developed and gained healthy audiences over time. Most entrepreneurs and small businesses have issues because they think their content isn’t good enough haven’t gained their own loyal audiences. This failure to gain loyal followers is what leads them to believe that their content isn’t doing it’s job.
Now that you know what the actual problem is, you must take steps and solve it. Some of these steps may include getting your content featured by:
Trusted sites
Native advertising
Advertiser tutorials
Earned media channels
Paid media channels, etc…
Better Content or Better Distribution?
In order to get better results, you have to put your focus in a right places. You produce content every day and yet… no results. Now, it’s time to focus on improving your content distribution. Better content distribution will bring you:
Improved quality of your overall online content
High feedback cycle related to your brand
Relevant backlinks to your site
Instead of spending money on buying new content, you need to invest in paid media channels and earned media channels.
“If you pay to have something distributed, then it’s paid media. But if someone else distributes it for you, then it’s earned media.”
It’s time to break away from all the online noise so that your brand can rise and shine above your competition. Start putting your online marketing efforts towards earned media and paid media channels to help you accomplish this. This will greatly improve your content marketing strategy efforts, making your brand more relevant to your target audience.
