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Ever heard of a Social Media Diva? Well, that’s the term many use to describe Influential Blogger Ileane Smith these days. Smith is an active podcaster, YouTuber and blogger. Her blogging niche is all about giving her followers free professional tips. This helps them improve their online relationships with their own audiences, which simplifies the […]
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Welcome to the second part of this 2-part series. It’s well worth the effort to invest quality time into building valuable connections with some of your industry’s power bloggers. These high quality bloggers will quickly become advocates for your brand, who will be open to assisting you over and over again. All you need are […]
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Trying to connect with influential bloggers within your industry? Well, there are online tools to help you do just that. In this 2-part series, we’ll help you discover seven different tools developed specifically for helping people connect achieve successful results from blogger outreach efforts. 7 Online Tools to Help You Connect with Influential Bloggers These […]
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Trying to grow your brand online? Savvy business owners understand the value of blogging regularly to grow brands. Many bloggers are quite willing to help your brand grow. Some may blog for/about your brand for free. Others will charge a fee. Either way, reaching out to influential bloggers is key simply because they’ll bring more […]
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Interested in becoming an influential blogger within your industry or niche? If you’re willing to blog regularly, and provide valuable information to your blog audience, you too can become an influencer among your target audience. This will require knowing who your target audience is, what they’re passionate about, what their needs are and how you […]
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Establishing business credit, also known as corporate credit, can be a daunting task for B2B companies. But, if you plan to grow your business, it’s something that simply must be done early in the game. In order get approved for high limit business lines of credit, business real estate mortgages, even business loans, you’ll need established credit. That means you’ll have to start to establish corporate credit now, so you won’t have set-backs later when you need it. Corporate Credit Basics One of the major business credit mistakes owners often make is not keeping personal credit separate from corporate credit. This is a definite no-no. The two should never be mixed, intertwined or merged in any way. The three main factors that affect business credit include: Time your business has been operating Size of the assets owned by your business Payment history records of various creditors Learn the basic of how to establish corporate credit from Ghetto Search Dot Com Image Source: Columbia REIA Each of these components is very important as you establish corporate credit for your B2B company. Once business credit is established, it’s important to make smart decisions when using lines of credit, credit cards, etc… to […]
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Every company wants repeat business from its clients. That means providing excellent customer service your clients can rely on each and every time. But, B2B customer experiences aren’t quite like those of B2C companies. That means tailoring your B2B customer service approaches to meet the needs of your types of clients. How to Provide Excellent B2B Customer Service Here are four tools to help you provide the quality of customer service your B2B expect from vendors: 1. Each Individual B2B Customer is Vital to Survival With B2Bs, each individual transaction could add up to hundreds, even thousands of dollars. Therefore, losing just one loyal customer could be detrimental to the B2B company’s survival. And, the only way to create customer loyalty is to create and nurture happy clients, providing high quality B2B customer service. B2B Customer Service is much more critical for the companies survival than that of B2C businesses. Image Source: Pay Anywhere 2. B2B Companies Love Verifiable Data When it comes to winning over B2B clients, actionable data rules. They want to see data related to trends, sales, traffic, etc… In other words, the more numbers you can provide, the better. 3. B2Bs Compete for Service Quality B2B […]
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Countless B2B companies need to know just how much social media drives real growth. When used properly, social media marketing tools can give your company a helpful boost. Once they are on social media, many B2B companies are skeptical. They are unsure what their next step is supposed to be in the social media marketing world. Many don’t believe their outbound marketing efforts will work. But, like everything else, social media marketing is more effective when you use appropriate B2B social media tools. 10 Social Media Tools B2B Companies Will Be Using in 2015 Here are some of the best B2B social media tools that help you get the most out of social media. 1. Salesforce.com Salesforce.com is an enterprise cloud computing company. They have developed its web based CRM product – Service Cloud 2. Their Service Cloud 2 platform helps them integrate social media with the Salesforce.com ecosystem. What is the best Salesforce application for B2B marketers? It is Salesforce for Twitter. Salesforce for Twitter lets you bring in and control Twitter feeds and accounts within the Salesforce.com CRM. Salesforce is one of the best B2B social media tools. 2. HootSuite HootSuite is a great B2B social media tool, for managing multiple Twitter accounts and multiple […]
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Pinterest is the latest social network to become popular on the web. But, it is unlike that of social networking sites like Facebook and Twitter. Pinterest can be a gold mine for online and businesses that want more visual exposure for their products and services on the web. Pinterest for Business is an online social media marketing strategy that you should not ignore.
Pinterest for Business is an online network that boasts a pin-board type platform where you can share images. These visuals enable users to manage and create “boards of pictures” that have a common theme and/or interest.
Like Instagram, Pinterest is a social media site based solely on the sharing and networking of imagery. Think of social media with visuals all over the place, without all the wordy sales pitches.
Pinterest as one of the leading social networks of the millennium that is rapidly gaining steam in popularity. It is and has demonstrated that it is one of the fastest expanding social platforms on the web yet.
So the outlook of your business gaining exposure from Pinterest for business is optimal. Here are some of the benefits of Pinterest for Business:
If you are aspiring to start a business or an online company website, joining Pinterest will help you gain inspiration, ideas and motivation. The more people you choose to follow, the more boards and pins you’ll have access to for inspiring ideas to motivate you.
Pinterest for Business gives you the ability to look at other the Pinterest boards of consumers, other businesses, and of course your competitors. From there, you can gather some great ideas on how to make your business as successful as possible online.
By taking advantage of the latest marketing trends, services, and products on Pinterest, you ensure that your small business has the visual appeal and marketing needed to drive more traffic to your site, brand and solutions.
Pinterest for Business can be a great resource to help you analyze, evaluate and seek comparison scenarios of companies that are in a similar, if not the same, industry niche as yours. You can use this tactic to:
You would be wise to utilize Pinterest for Business as a cheap and fun technique to market your company, brand, website and blog. As you get more familiar with the way that Pinterest works, you will realize it is quite the grapevine. Something as simple as a picture of your product, can go viral in a matter of minutes.
With Pinterest, it’s even possible to network with others while getting the word out about your products and services without having thousands of followers. This social network allows anyone following you to “repin” your pin, exposing it to those within their networks as well.
Want to maximize the amount of exposure your company’s service and product images get online? Pinterest for Business is the way to go. It’s not time-consuming at all. Before you know it, your boards will be followed, shared and repined online. And, the coolest part is that you can link your visuals to your online catalog, blog posts, social media profiles and anywhere else on the Web to drive traffic to your services, products and brand online.
Pinterest is growing more and more popular each and every day. In 2013, consumer insight company Semiocast reported Pinterest social pin-board network as having over 70 million users. At the time, 70% of those users were right here in the US.
Not only that, but this social media empire was valued at over $4 billion as of January 2014. Are you are a business looking to connect with potential customers and increase your revenue? Then, Pinterest for Business is one of the most valuable tools available on the net for marketing your small business and your online visuals.
It’s not always easy to choosing the right customer relationship management (CRM) software. But, it’s an important part of gaining an edge over the competition. CRM helps with this by effectively managing relationships with customers before the sale, during the sale and after the sale is final. What is Customer Relationship Management (CRM)? Plainly put, CRM is a system that makes it easier for businesses to manage relationships with their customers (and prospects). It also helps companies manage all of the information and data associated with these customer relationships. CRM allows you to store contact info, leads, accounts and opportunities to convert and makes sales in one central location. This makes it possible for the entire organization to access the data in real-time, as needed. That’s why it’s ideal for your CRM to be cloud-based, so it’s accessible anywhere in the world. How to Choose the Best CRMS Software in 7 Easy Steps This article is written with B2B companies in mind. However, these seven steps to choosing the best CRM software are beneficial to any entrepreneur or small business: CRM software helps the customer journey flow smoothly. Image from Page by Dion Hinchcliffe on flickr.com. 1) Select a Trusted […]
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Do you research your B2B content marketing topics online? Well, that works, as long as you don’t make it your exclusive source for content research. This will only lead you to publishing unoriginal content. Your B2B content marketing goal should be to create authentic, original content that engages your audience. So, how do you do this using more than just online research? Recognize and utilize the offline resources that lead to creating valuable content. 5 Offline Sources for B2B Content Marketing Here are five offline sources to help you develop valuable B2B online content marketing strategies: 1) Events Featuring Your Brand Image Source: linkedin.com Original content can easily be created by talking about activities and events your brand attends. All you have to do to turn this into original content, is write about it. Events help you get endorsements from others within your industry. They’re also valuable resources for showcasing your brand’s personality, as well as promoting it. So, the next time your company gets an industry recognition, hosts a picnic or sponsors a local event, write about it. 2) Experts as B2B Content Marketing Sources Does your company have opinionated experts or thought leaders who are passionate about your […]
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There has been a misunderstanding on the subject of dying content marketing strategy campaigns. On Wednesday, Kiesha Joseph posted an article on Examiner.com entitled, “It’s an audience problem, not your content marketing strategy.”
It was an answer to the question: “Why are our content marketing strategy efforts getting lost in the shuffle?”, and “Why don’t we see any results?” You have your website. You publish quality content. And, you publish every day…… no results, no readers. Something is not working.
While many small businesses think something is wrong with their content, Kiesha gave her opinion that is above this delusion, saying:
“In most cases, these trusted sites already have developed healthy audiences. Most entrepreneurs and small businesses who think their content is ineffective don’t have loyal audiences of their own. And, there lies the issue. You have an audience problem.”
Ms. Joseph is simply saying that you don’t need to spend more money to make your content more effective. The problem is not in your content’s quality or how often your articles are published. Your issues are actually an audience problem.
Each day, people are searching for solutions to their problems. The amount of content that is published grows at such a fast pace. This makes it an impossible battle that the search engines cannot keep up with these days.
This is the reason why we cannot hear many entrepreneurs and small business online. Their content gets lost in the downpour, even if it’s published every day.
Once again, your content marketing strategy is simply not the problem. Instead, you have an audience problem.
Many readers make it a habit to visit their “trusted sites” to search for solutions to their problems. Then, they pick and choose which content is relevant to their current problems, and their lives in general.
These sites have already developed and gained healthy audiences over time. Most entrepreneurs and small businesses have issues because they think their content isn’t good enough haven’t gained their own loyal audiences. This failure to gain loyal followers is what leads them to believe that their content isn’t doing it’s job.
Now that you know what the actual problem is, you must take steps and solve it. Some of these steps may include getting your content featured by:
In order to get better results, you have to put your focus in a right places. You produce content every day and yet… no results. Now, it’s time to focus on improving your content distribution. Better content distribution will bring you:
Instead of spending money on buying new content, you need to invest in paid media channels and earned media channels.
Like Todd Wasserman of Mashable once said:
“If you pay to have something distributed, then it’s paid media. But if someone else distributes it for you, then it’s earned media.”
It’s time to break away from all the online noise so that your brand can rise and shine above your competition. Start putting your online marketing efforts towards earned media and paid media channels to help you accomplish this. This will greatly improve your content marketing strategy efforts, making your brand more relevant to your target audience.