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#GenerationXcellence in Business: Dr. Dre AKA Andre Young

#GenerationXcellence: Gen X Business Maverick Dr. Dre AKA Andre Young

February 5, 2024

by Content Marketing Geek with One Comment Gen X Business Influencers

Hey there, fellow Gen Xers! Ready to dive into the world of #GenerationXcellence? Today, we’re dissecting the triumphs and strategies of the legendary Dr. Dre AKA Andre Young.

Why? Because, seriously, what Xer didn’t vibe to his beats in the ’90s?

Who: Iconic rapper, producer, and entrepreneur. Think of him as the guy who made ‘Chronic’ a household name.
From: Compton, California – where the beats are as gritty as the streets.
Famous for: N.W.A, Beats by Dre, Aftermath Entertainment – basically, the soundtrack of Gen X.
Business: Beats Electronics (acquired by Apple), music production – turning headphones into a cultural phenomenon.
Entrepreneurial: Innovations in audio technology, strategic partnerships – making sure his beats hit harder than a midlife crisis.

So, Dr. Dre AKA Andre Young, is basically a hip hop god. I mean, who else could make a beat drop as smoothly as they did when AOL signed you in?

Dr. Dre AKA Andre Young: Business Ventures

Dre’s got a footprint in the audio industry bigger than the collection of mixtapes in your Gen Xer’s car. Beats Electronics!

Apple thought it was so cool they practically threw money at it. His music production skills?

Top-notch, like finally getting your mixtape to play seamlessly on a cassette player. And his entrepreneurial ventures scream innovation and smart partnerships – he basically turned his beats into dollar signs.

Dre’s entrepreneurial vibe is all about mixing killer audio tech and clever collaborations. He’s like the bridge between music and tech, setting a bar that others are still trying to reach.

It’s like the moment you figured out how to program your VCR to record MTV while you were out cruising in your Gen X ride, which is how we also became the MTV Generation.

Dr. Dre. When He Was in the World Class Wreckin' Cru. 1985 — Dr. Dre. When He Was in the World Class Wreckin’ Cru. 1985

2024 Hip Hop Business News

Rapper Dr. Dre sent a cease-and-desist to Rep. Marjorie Taylor Greene (R-Ga.) on Monday, his lawyer told Forbes, after the congresswoman used the music to his song “Still D.R.E.” in a Twitter video.

He said:

“I don’t license my music to politicians, especially someone as divisive and hateful as this one.”
Dr. Dre (Andre Young)

One thing you can say about Gen X is that we definitely speak our minds. Check out the video below for details:

Dr. Dre AKA Andre Young: Forbes Net Worth 2024

According to Forbes, as of October 2022, Andre Young’s net worth was $400 Million.

The superproducer is still collecting compensation from his landmark Apple deal–along with income from his extensive back catalogue, that’s just enough to keep him on the list. Dre is also said to be working on a Marvin Gaye biopic and has reportedly secured the rights to use the legendary singer’s music.

Andre Young has amassed considerable wealth through diverse income streams, including substantial royalties and the successful launch of proteges like Snoop Dogg, Xzibit, Eminem and 50 Cent. Despite having only two personal album releases, his strategic focus on nurturing other superstars has elevated him to the ranks of the top 10 producers in the industry.

His early contributions with N.W.A., Death Row Records, and later with his label Aftermath Entertainment not only brought him financial success but also established his prominence. This success enabled him to explore ventures in the film industry, engage in philanthropy, and pursue entrepreneurial endeavors.

However, his recent high-profile divorce, reportedly costing over $100 million, has contributed to his descent in our rankings. For a detailed exploration of Dr. Dre’s net worth, check out our comprehensive post.

Dr Dre AKA Andre Young Global Impact Award

#GenerationXcellence: Quote from Dr. Dre

Entrepreneurs, listen up. Dre’s got some wisdom to drop, and it’s not just about how to wear a beanie indoors:

“I think the entrepreneurial spirit is something that’s always been a part of me. Growing up in Compton, you know, I’ve seen things that aren’t conducive to a positive business environment. You have to have the proper planning, and you have to have a strong team around you. That’s the key. You can’t do everything on your own.”
Dr. Dre (Andre Young)

Applying Dre’s Quote of Wisdom

Now, applying Dre’s wisdom to your business is like finally figuring out how to download your favorite ’90s playlist on your Gen X-friendly Walkman. It’s a game-changer.

Dr. Dre’s success story is like a manual for entrepreneurs. First up, let’s talk about that entrepreneurial spirit. Embrace challenges; see them as chances to shine. Dre’s journey from Compton is like a masterclass in staying positive when things get tough.

Strategic planning is Dre’s secret sauce. Entrepreneurs, take the time to plan things out properly. Do your research, plan your finances, and be ready for anything that comes your way.

Simple Storytelling: How Gen X Can Connect with Target Audiences

Advice from Dr. Dre

Team building is a must. Dre’s success isn’t a solo act; it’s a group effort. Build a team that’s got your back, and you’ll be unstoppable.

Delegation is the name of the game. You can’t do it all alone, and Dre knows it. Delegate tasks, focus on your strengths, and watch your efficiency skyrocket.

Adaptability is Dre’s superpower. Stay on top of industry trends, adapt to changes, and keep things fresh. Dre’s journey from N.W.A. to Beats by Dre shows that staying relevant is the key to long-term success.

Applying Dre’s principles can turn entrepreneurs into business juggernauts, helping them face challenges head-on and leave a lasting mark in their industries – just like Dr. Dre himself. Keep rocking that #GenerationXcellence spirit!

Speaking to Your Tribe

And here’s a pro tip to crank your business up a notch. Dre’s success wasn’t just about making killer beats; it was also about speaking to his tribe. In business, that means finding and speaking to your target market.

You know, like when you finally found that record store that stocked the obscure bands only you and a handful of cool Gen Xers knew about.

#GenerationXcellence: Free Download for Gen X Entrepreneurs

Ready to take your business to the next level? Dive into the wisdom of #GenerationXcellence and download our free guide crafted for established Gen X business owners like yourself.

Just as Dr. Dre fine-tuned his beats for the perfect audience, discover effective strategies to zero in on your target markets and amplify your brand’s success.

Click the button below to grab your free guide now and start seeing results – just like Dre did by resonating with his audience!

Download Free Guide Now

Dr. Dre Trivia Time!

In 2014, Dr. Dre made a substantial amount from the sale of Beats By Dre to Apple. Can you guess the impressive figure?

Share your thoughts in the comments below! 💰🎶 #DrDreTrivia #BeatsByDreSale

Online Internship Paying Lifetime Royalties

Marketing & Publishing Internship: CMG Is Looking for Interns

March 2, 2020

by Content Marketing Geek Marketing Jobs & Internships

Internship: Marketing & Publishing Virtual Assistant

Reach for the Moon... or Past It! — Reach for the Moon… or Past It! Photo by Designecologist from Pexels

The Content Marketing Geek Team is dedicated to dreamers. We’re about helping each other transform dreams into brands, so we all become something bigger than we’ve ever imagined.

We aim to help our execs, management, investors, employees, freelancers, interns, clients, customers and followers build successful brands we can all be proud of for life.

Our team is seeking a team of interns to act as our virtual assistanta for a 3-month period. In exchange, we’ll help you learn all you need to know to build your own brands and reach past the stars.

PLUS… you’ll get a full-time jobs at the end of the training period!

AND… you’ll earn royalties for 1 year.

Sounds exciting?

Then, read on…

CMG’s Current Target Market

CMG eBook Publishing Services. Photo by Perfecto Capucine from Pexels

eBook publishers who outsource their ghostwriting, editing, eBook cover creation and marketing to companies like ours.

Your main administrative duties will involve keeping everything organized so all the processes flow smoothly… from the sales funnel, to online sales, to communicating with customers, to delegating tasks, to managing orders.

As we grow, it’s becoming harder to create processes and flow charts while continuing to produce quality content for our customers. This also causes our own projects to suffer.

We need people prepared to come in and help us create funnels and flows that keep things running smoothly. In exchange, we’ll teach you everything we know along the way!

Note: You will also be responsible for managing our catalog of eBook publications as well as marketing them online in exchange for royalties for 1 year.

Internship Details

Compensation: Commission
Hours: 25-35 per Week
Preferred Time Zone: Pacific
Internship Dates: Monday, March 23 through Friday, June 26 (flexible)
Conversion: Seeking a full-time employee at the end of the training period (internship)
Job Type: Online… Added plus if you live driving distance to MORENO VALLEY, CA

SEO PLUG: Moreno Valley locale is a plus!

Intern’s Daily Responsibilities

Here are the general daily tasks at-a-glance:

Be Prepared to Work with a Team. Photo by Canva Studio from Pexels.

Assign Tasks to Freelancers
Place Upwork Gig Postings
Vet Writers & Editors on Upwork
Design and Present New Social Media Campaign Ideas
Facebook Group Moderating
Monitor All Social Media Platforms for Trending News, Ideas and Feedback
Promotional YouTube Video Production
Conduct Research for Competitive Analysis
Manage Google Analytics
Perform Market Analysis and Research Latest Trends
SEO Keyword Research & Reports
Create & Tweak Sales Funnels
Email Customers
Manage Incoming Orders
Manage Order Process
Create & Join Bookfunnel Campaigns
Create Landing Pages
Manage Facebook Ads
Create, Monitor and Tweak Email Campaigns
Manage Email Lists
Format eBooks for Kindle
Save eBook Drafts in KDP

Intern Requirements

These are some of the general requirements for this marketing virtual assistant internship:

Strong desire to learn new things and ability to delegate
Solid understanding of marketing techniques and some SEO knowledge
Excellent verbal and written communication skills
Excellent knowledge of MS Office and WordPress
Passion for the marketing industry and its best practices
Familiarity with online marketing applications (e.g. CRM tools, Google Analytics and Google Keyword Planner)
Current or prior enrollment in an AS or BS program related to Business Management and/or Marketing

PLUS: If you live driving distance to Moreno Valley, CA, that’s a SERIOUS PLUS!

Desired Skills for Internship

Should have some experience and/or skills in the following areas:

Facebook marketing
Facebook group moderation
Social media marketing
Online market research
Google Analytics
Google Keyword Planner
Social media communications
Online marketing
Facebook ads

Skills to Be Acquired from Internship

Learn to Publish as an Intern with Lifetime Royalties

Email marketing
Email marketing software
Lead generation
Landing pages
Landing page optimization
Email newsletters
eBook formatting and publishing
Paperback formatting and publishing
eBook and book marketing
Kindle Direct Publishing (KDP) platform
BN, Smashwords, Lulu, Kobo publishing platforms
Microsoft Outlook
Press releases
Press kits
SEO audits
Content management
Content strategy
Content marketing
Email campaigning
Audiobook creation
Audiobook publishing
Online course creation
Plus, much, much more…

How to Apply for Online Internship - Moreno Valley — How to Apply for Online Internship – Moreno Valley. Photo by stein egil liland from Pexels.

Compensation

10% Royalties on all eBooks and paperbacks published and sold under your project management for the first year of each publication
Royalties to be paid quarterly
You will be provided with monthly sales reports
Converts into a paid full-time position at the end of the training period… the more you help us make… the more you’ll get paid!!!

HOW TO APPLY FOR THIS INTERNSHIP

Tweak Resume – Please tweak your resume so it ONLY includes education, skills and experience related to marketing and publishing
Click Below – Click the link below to be taken to a form to complete and upload your resume there

APPLY NOW

Learn how to make your press releases go viral with these SEO tactics.

5 Easy SEO Tactics That Can Boost the Value of Your Business Press Release

October 31, 2018

by Content Marketing Geek SEO Tips & Tricks

Many believe that SEO is finished when it comes to press releases since Google changed its algorithms. However, a good PR is still an effective way to get journalists’ attention.

That means if your brand has done something newsworthy, a PR is one way to generate interest. If you reach your target audience, the PR may lead to:

Interviews
Stories
Viral attention
Linkbacks

5 SEO Tactics to Maximize the Reach of Your Press Release (PR)

Even with the latest Google algorithm changes, you can still optimize your PR SEO. Use the following five SEO tactics to improve the reach of your press release:

1. Choose the Right SEO Keywords for Your PR Content

Selecting the right SEO keyword is one great method to boost the optimization of your press release. When thinking of writing your next press release, think of the word or phrase that a user may type to search for your content. These are the keywords you should use.

Using the proper keyword ensures that your content appears on search engine result pages (SERP). If you find it difficult to arrive with the right keyword to use, there are a number of keyword research tools that you can start with.

Google Adwords Keyword Planner gives you a clue about the number of monthly searches for a certain keyword is and how popular it is. Google Analytics is another tool that you can use to find the words that people use to land on your website.

For your business press release, think of the word that people may use to find your site. If your business announcement is about your native bags in New York City, you may use the keyword, “Native leather NYC,” “handmade bags NYC,” or “Handmade leather bags NYC.”

2. Write a Newsworthy and Relevant Content

An optimized piece has better visibility on the search engines. However, before anything else, you should know that engaging your readers is the foremost reason for writing compelling content.

Engagement Vs. Usefulness? The Content Marketing Conflict

No readers are going to read and be interested in a boring story. It is then advisable to create a press release with the readers in mind.

Prior to writing your release, make an outline:

What questions customers may have that you want to answer?
Which part of your content that is appealing to the readers?
How will the readers benefit from your products?

Google and other search engines have a way to rank valuable content that serves the needs of the users. Aside from that, releases that have a higher engagement as shown in the records of shares, likes, clickthrough, tweets and reposts, have a higher search engine ranking.

3. Craft Short Headlines

Headlines are an important element of any content… not only for SEO purposes. It is the first thing that readers see and may probably read. Your headline must compel them to click it to read it.

When writing the headline of your press release, make sure to make it short and sweet. Avoid jargons and keep it informative. Keep in mind that the headline should be short, since only 50 to 60 characters are seen on the search engines.

For a headline to be tweeted, it should be within 140 characters. However, Track Social believes that a length of 70 to 110 characters is ideal to give the readers a chance to add commentary and retweet it.

4. Include Multimedia in Your Press Releases

Another way to boost the SEO value of your release is the use of multimedia, such as images and videos. Multimedia visuals are indexed by media search services like Google Images. So, content with an image or video appears more visible on search engines.

Content with multimedia are more likely to be shared on social media channels. People love to share images and videos. Adding this element makes your content more visible on the SERP.

Content Marketing vs Social Media Marketing: Why You Should Never Ditch Your Website

5. Write a Clear CTA with Links

One common error among PR professionals is not giving the readers a way to engage with them after reading a content. While they are still engrossed with your press release, include a clear call-to-action (CTA) to invite them to learn more about your brand and products, or encourage them to engage with your brand.

You can do this by placing a hyperlink on a good anchor text or a relevant keyword. It gives search engines an idea what your link is all about.

Place the CTA strategically in the first or last paragraph. Placing the links at the right places can lead to a more successful content marketing strategy.

Do not include too many links if you don’t want to be penalized by Google. A recommended link should be limited to one to four links only. Using more than four links can harm your SEO efforts because it is considered as a Black Hat SEO tactic.

Organically Market Your Press Release

It’s important to market your content, including press releases. One way to organically market a PR to create relevant content that links back to it.

Content Marketing Geek will create a personalized package to help you get more traffic to your content. Click the link below for more details.

Shop Marketing Packages for Press Releases & More

10 Useful B2B Social Media Tools for B2B Marketing in 2015

January 19, 2015

by Content Marketing Geek Social Media Marketing Tools Syndicated Posts

Countless B2B companies need to know just how much social media drives real growth. When used properly, social media marketing tools can give your company a helpful boost. Once they are on social media, many B2B companies are skeptical. They are unsure what their next step is supposed to be in the social media marketing world. Many don’t believe their outbound marketing efforts will work. But, like everything else, social media marketing is more effective when you use appropriate B2B social media tools. 10 Social Media Tools B2B Companies Will Be Using in 2015 Here are some of the best B2B social media tools that help you get the most out of social media. 1. Salesforce.com Salesforce.com is an enterprise cloud computing company. They have developed its web based CRM product – Service Cloud 2. Their Service Cloud 2 platform helps them integrate social media with the Salesforce.com ecosystem. What is the best Salesforce application for B2B marketers? It is Salesforce for Twitter. Salesforce for Twitter lets you bring in and control Twitter feeds and accounts within the Salesforce.com CRM. Salesforce is one of the best B2B social media tools. 2. HootSuite HootSuite is a great B2B social media tool, for managing multiple Twitter accounts and multiple […]

The post 10 Useful B2B Social Media Tools for B2B Marketing in 2015 appeared first on Ghetto Search Dot Com.

eBook Download: How to Put an End to Unnatural Outbound Links in WordPress Blogs

Free eBook Download for Members Only

April 3, 2014

by Content Marketing Geek SEO Tips & Tricks

Thanks for Your Loyalty

As a thank you for being a loyal member of our site, we’re offering you this free eBook download:

How to Put an End to Unnatural Outbound Links in WordPress Blogs

(Click on the image to download the free eBook.)

Get a Complimentary Website Assessment

Interested in a no-obligation, free website evaluation? Learn about your website’s performance and how your PageRank can be improved.

Your Content Marketing Geek website evaluation will include information on:

* Search Engine Optimization (SEO) Tips

* SEO Diagnosis

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Your Content Marketing Geek website evaluation will assist you with improving:

* On-Page SEO

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There’s no obligation, no risk or credit card needed. Simply complete the form below. One of our content marketing geeks will provide you with the feedback you need to improve your site’s performance. And, once again, thank you for being a loyal member of the Content Marketing Geek Blog.

Good affiliate marketing techniques to help you make money online.

Good Affiliate Marketing Techniques Start With A Solid Foundation

February 24, 2014

by Content Marketing Geek Content Marketing Tips Step-by-Step Guides

What is affiliate marketing?

Affiliate marketing is a web-based advertising technique where companies pay affiliates for every lead brought in by the affiliate’s own marketing efforts. The affiliate acts as a “brand spokesperson” that spreads the word about the products or services.

Today, good affiliate marketing techniques require much more than simply posting affiliate links online. You need to start with a solid foundation in order to get people to actually click the links to increase valuable leads for the company you’re representing.

But actually, all affiliate marketing techniques are not always big successes. Whether intentional or not, most will not succeed after exhausting much time, effort and resources. That’s because oftentimes, affiliates use unnatural techniques which tend to drive a not-so-great user experience.

Effective Affiliate Marketing Techniques for Valuable Leads

Start right and set your affiliate marketing techniques and campaign towards success. Create an effective platform using these tips:

Choose Your Affiliate Products and Services Wisely

Pick your affiliate items and services wisely by joining programs that compliment your industry and/or niche. If you want to advertise solutions within a niche you’re not familiar with, you just may fail. In this case, you’ll need to be prepared to put in the work required to build this new audience from scratch. If you want to engage your current audience, start with the foundation of what you know well and improve it by keeping up with the trends within your niche.

There are niches that are easy to sell. Unfortunately, there are also niches where products rarely get a sale. The bottom line is: you should choose your niches wisely. What is trending in the social media will give you an idea on niches you should focus on.

But, keep in mind that longevity is important, too. Is the product or service going to be in trend for years or just months?

Own Your Own Website

How affiliate marketing techniques work. — Image Credit: Meehan Digital Consulting

Get your own website domain name is a good affiliate marketing technique. Owning your own URL is very important in determining your success online. It secures your commissions and shows long term partnership potential. Businesses want to be sure that you won’t dump the item and the client after some weeks or months.

Getting your own website domain will help you increase your client’s trust. This is especially true when the following elements are seen on your page:

original content
introduce yourself truthfully
contact details
social media network accounts
testimonials from your previous clients

Getting your own website is always a smart choice. But, be sure that you are going to promote it effectively. A website is useless if it has no visitors. And, visitors are useless if you’re not attracting an audience that will buy your affiliate products and services.

Content Marketing – Try Article Writing

One of the most effective affiliate marketing techniques is content marketing. Compose quality and informative articles to help your audience understand the value of the affiliate’s solution you’re marketing.

Expanding your article portfolio improves your exposure. This is important to becoming a quality competitor within your niche. Give original, insightful and helpful tips your audience can actually use to improve their lives somehow. Then, relate that content your affiliate products or services, leading viewers to check them out on your site.

Choose Your Affiliate Links

You have to make sure that users have a positive experience when visiting the affiliate links you have provided. So, always include links that come from a top level domain. Concentrate more on quality than quantity. And, aim to establish a good reputation, build a relationship of trust and providing users with a heartwarming experience.

Featured Image:

Affiliate Marketing Techniques — Photo Credit: Wikimedia Community

Author Bio: Dorothy Matthews is one of the people behind Big Drop, a responsive web design company agency that will meet your expectations and suit your originality.

4 Tips For More Effective Law Firm Marketing

February 19, 2014

by Content Marketing Geek Content Marketing Tips

Getting your law firm’s name out there and showing potential clients that your firm is the best in the field that you operate in is crucial for the success of your practice. Doing this is easier said than done though. Most lawyers that start a law firm don’t have an extensive background in marketing, nor do they have the budget to hire a marketing consultant or agency to handle all of the firm’s marketing activities.

4 Effective Tips for Your Law Firm Marketing Campaign

By being smart about your marketing however, you can improve your firm’s visibility in the market without having to spend tons of money or staying up all night every night slaving away at your marketing plan.

Here are 4 tips that your firm should employ to improve your marketing.

1) Create/Update Your Law Firm Marketing Plan

If you’ve started your business without a proper marketing plan, you need to create one as soon as possible. You don’t need a 100-page document describing exactly how your firm will handle every small aspect of marketing, but you do need to have some measurable and realistic objectives for your business.

Think about what you want to achieve with your firm in the coming year, as well as for the longer term. From your overall objectives you can start to create a monthly planning for what needs to be done in order to get closer to your objectives, which will then form the basis for your weekly marketing todos.

2) Provide a Great Service

Providing a great service will be the foundation of any law firm marketing plan. Only by delivering great value to your clients will you be able to grow your firm. Happy clients will return to your firm when they need more legal help and will recommend your services.

Hiring great employees, and making sure that they are happy in their jobs will help your firm create happy clients and more business.

3) Develop a Great Reputation

Your firm’s reputation can make or break your business. If you are well known for being the best in your field and always providing more value than anyone else, clients will flock to your firm. You can improve your reputation by proactively trying to help everyone in your network succeed, including your clients, colleagues, referral sources, business partners, etc.

This doesn’t just mean trying to find services you can provide to help them succeed, but also connecting them with other people in your network if you believe this could be beneficial for both parties.

Another way of improving your reputation is by writing articles for your website and also pitch them to other publications. If some of your articles get picked up by a major news source, your firm will get a lot of great exposure.

4) Network, Network, Network

Try to spend some time networking every week. You can do this by attending networking events such as local small business events, trade association meetings, but also just by having a lunch with a good client or a drink with a business partner.

You can also use online social networks for networking such as LinkedIn, Twitter, Google+ and even Facebook.

Author Bio: Zane Schwarzlose is a writer at Colley & Colley, LLP, a personal injury law firm in Austin, Texas. Zane thinks that reputation management is crucial to law firm marketing.

Viral Video Marketing Techniques: Make Your Viral Video Count

Viral Video Marketing Techniques: Make Your Content Go Viral

February 17, 2014

by Content Marketing Geek Content Marketing Tips

With the popularity of email and social media, it’s easy for your online video to show up in front of millions of people within seconds. For most people, this is the ultimate goal: to have a video go viral. That requires viral video marketing.

So, how do you make yours go viral? You need to employ effective video marketing techniques.

However, just because a video goes viral doesn’t mean that your online business will benefit. Sure, you’ll end up getting more traffic to your site. But, if you’re not converting these leads into something more, your viral video did nothing to help your success.

4 Viral Video Marketing Techniques for Online Success

If you want to make your viral video count, the following are four viral video marketing techniques you need to implement:

1. Create a quality video

The amount of time a visitor spends on your website is important to your overall website success. The last thing you want is to have a high bounce rate, which means how quickly a person leaves your site when they land on your page.

On average, an individual typically leaves a website after three seconds if they don’t find exactly what they want. This is a high bounce rate.

Adding videos to your website is a great way to decrease your website’s bounce rate, but in order to do so, you need to create quality videos with a decent length. If the quality of your video is poor, your audience will not watch it.

If your video is too short, you won’t captivate your audience long enough to decrease your bounce rate. If your video is too long, you’ll have visitors leaving before they get through the first few minutes.

The safest length for an online video is between two and three minutes. This keeps your audience on your site long enough to decrease your bounce rate and is the perfect amount of time to captivate their attention without them becoming antsy.

2. Add a call to action

Your video may be informative, funny, witty, engaging, sad or whatever you want it to be, and you may have attracted millions of viewers because of it. However, having these millions of people visit your website will not truly help your online business unless you get them to take some type of action.

How to Write an Effective Call to Action for Your Blog Post

At the end of your video, make sure you place a call to action to get your audience to do something other than close out of the browser. Maybe you want them to check out other videos you made.

Maybe you want them to sign up for your email newsletter. Maybe you want them to make a purchase. Whatever it may be, place that call to action on the video and make it easy for your audience to do.

If your video is highlighting a product and your call to action tells your audience to buy the product, let them get to the online shopping cart with one click of a mouse. This way, your online viral video will make an actual impact on your business by increasing sales.

3. Add your branding to the video

You want your audience to correlate your video with your brand. But, if your branding cannot be found on the video, they won’t do this. Thus, they’ll have no idea who created the video, and your online business will suffer.

Make sure you embed the videos directly on your website so that your audience can see the URL, company name and company logo. If possible, add some branding flair, such as your logo or company colors, to the video as well. This will force the audience to see your branding, and it will put your company name in the back of their mind.

If you are using YouTube for your videos, make sure to customize your YouTube channel so that it corresponds with your branding.

(WATCH) Video SEO: 10 Tips to Make Your YouTube Channel More Visible

4. Add transcriptions to your video

Your online presence relies heavily on search engine optimization, but videos do absolutely nothing for your SEO. That is, unless you provide transcriptions.

Search engines cannot crawl through video content, which means that the content used in your video does not help your website get ranked on the search engines. However, if you were to utilize an online video transcription service and provide a verbatim transcription of the video on your site, it will give the search engines content to crawl through and use to rank your site.

Because of this, your website will provide more keywords to the search engines, which they’ll in turn use to better rank your site. If you earn a higher search engine ranking, your website will be found by more people online, thus increasing the success of your business.

Author Bio: Lizzie Lau is a freelance writer who combines personal opinions and research to create appealing and informative articles on various topics.

Learn About Online Marketing Plans

Content marketing engagement increases online popularity, increasing online sales.

Engagement Vs. Usefulness? The Content Marketing Conflict

February 15, 2014

by Content Marketing Geek Content Marketing Tips

Content marketing engagement increases online popularity, increasing online sales. What’s more important, content marketing engagement or target audience usefulness?

The digital world can be a noisy one with everyone competing to be heard. What will make you stand out takes a bit of time to develop and understand. With B2B content, you’re looking at a model that aims to inform and engage at the same time.

It is also a playing field where your communication should synch with the understanding of customer behavior. Creating content that serves your goals while putting the end user is crucial to your success in the B2B world.

Recognize Need for Better Content Marketing Engagement

The key to creating what customers will buy is recognizing a need and stating clearly how you’re going to fulfill that need. With that in mind, you’re able to align your marketing efforts to those businesses that are in rhythm with your end goal.

Blogging has become a powerhouse for B2B marketing in terms of generating buzz and delivering compelling and engaging content when the buyer needs it. Again, it’s all about that end buyer. When you create content, think about the benefits you are providing and the needs you are fulfilling. Start with that and your results will be increased sales, profits and traffic. Business blogging with a purpose is the vehicle to take you to your goals.

Ask yourself: are you doing it efficiently and effectively?

Audience Need Vs. Content Marketing Engagement

Forbes referenced the synchronized nature of need versus engagement: “Does it speak to them when they’re just beginning their research, or later when comparing competitor features, or finally when coming to a buying decision together with their colleagues?”

Buyers can alter their shopping habits, researching products and services when and where they want. This is a great opportunity to utilize the most unused resource: B2B marketing, and blogging. Unlike push marketing – inbound marketing doesn’t interrupt you.

Seth Godin calls this content marketing engagement technique “permission marketing.” It’s online marketing that isn’t intrusive. Instead, information or content marketing is there when you need it – providing you with the information you’re searching for online.

Godin goes on to say:

“permission marketers understand that when someone chooses to pay attention they are actually paying you with something precious. And there’s no way they can get their attention back if they change their mind. Attention becomes an important asset, something to be valued, not wasted”.

Find Effective Solutions

Online marketing is impacted by necessity meeting solution. The better that information is presented, the more likely you are to buy into. Creating a space where buyers are given an opportunity for a two-way communication is crucial. Since B2B purchase decisions take more time (depending on how many stakeholders are involved) than B2C, B2B marketing is a feedback channel that gives the buyer a voice.

Ultimately, there’s a demand for different information for different audiences. The blogsphere is a great place to meet that demand:

It’s an engaging space.
It builds connections with your prospects.
The content opens a door to meaningful interactions.

You get a chance to provide relevant information while developing a relationship that prevents, or mitigates, a problem in real-time. You have a chance to be easily accessible when it comes to addressing customer issues, need and concerns. This can only be done by going back to understanding customer behavior and listening to your prospects.

Staying consistent is another part of getting people to come back to the online marketing content that you put out there. Information that understands customer behavior is aware that humans like to be engaged in information that fulfills a need. It may not be in the immediate moment but, B2B clients know the importance of forming relationships with those who prove to be consistent in their marketing efforts.

Check this out: Infographic: Traditional Advertising VS Content Marketing

Featured images:

License: Royalty Free or iStock source: Shutterstock

Author Bio: John Braithwaite is a father, husband and entrepreneur. He writes on behalf of Ergo Digital, a firm offering online marketing services in Reading, UK and beyond.

Screenshot of famehorsewire.com Designed by Content Marketing Geek

Getting Your Own Website Domain & Keeping Up With Business Trends

February 12, 2014

by Content Marketing Geek Website Marketing

If you have a business idea, you simply must market it on the internet. That means getting your own website domain in order to reach your potential customers online. The world wide web will get your products and/or services more exposure than any advertising media around in 2019.

Having an online store is the answer to your account management and advertising needs. But, having an online shop requires the creation of your own website. You must have a domain name, also known as your URL address (or www address).

Getting Your Own Website Domain Name

Domain serves as your unique website name and address online. It is the recognizable group of words that can be equated to your PC’s IP address. It is your ID online, where clients can recognize and reach you. It is your ticket in venturing into online business. Getting a domain name allows you to start creating your online shop.

Remember, you have to register your online business name first, when getting your own website domain name. This is much like applying for a business permit, but in here, you apply from accredited domain name registrars. Look for one that can give you reliable web hosting support, database recovery, sub domains, SQL databases, and free email accounts.

Having Your Own Name

Why do you need to be getting your own website domain name? Simply because this is the initial step in having your own name online. You may register through any registrar and pay the minimal fee yearly.

Once done, you may start creating your page by adding content and images. You may want to seek professional help to do the administration for you, if you are not yet knowledgeable and skilled in using apps like HTML, CSS, Java, and more.

Once you are done getting your own website domain name and hosting service, you will be asked by the registrar to pay fees annually. It begins at a minimal fee and it goes up as you ask for higher bandwidth or added features. When everything is set, you are now ready to launch your business site.

Displaying Your Products and/or Services

By having a business site, you can display your products and services to reach millions of viewers or clients. It is accessible 24/7. This gives you a great advantage in capturing as much people as you can every second of the day. That is an instant profit, especially if your items caters to the needs and wants of young people like technology, games, sports, fashion, and more.

Target Your Audience

Getting your own website domain name to have your own site means you can literally lure your target audience to buy in just a few seconds or clicks. That is instant commerce… hassle free!

Above all these tips, do remember when getting your own website domain, make your domain name simple, yet catchy. It is your brand now and you will carry that name for your business so think twice before selecting a domain name and consider all the factors first. Think of it as part of your marketing strategy. I hope this article helps you.

Author Bio: Dorothy Matthews is one of the people behind Big Drop, a responsive web design company agency that will meet your expectations and suit your originality.

Market Segmentation: An Effective Way to Redefine Your Target Audience?

The Art of Choosing the Right Social Media Marketing Channels for Your Business

A Guide To Using Social Media For Business

February 10, 2014

by Content Marketing Geek Social Media Marketing Tips

Using social media for business is the new shiny thing in the world of marketing. And, there’s no shortage of social media marketing experts ready to tell you how it will transform your business. The only thing is, very few businesses are using social networking effectively. Therefore, few are getting any kind of return for the money they spend on marketing in social media.

One thing is for sure, the opportunity to grow your business using social media is immense. It can amplify your marketing message. And, the fact that social networks hold so much information about you means that you can reach potential customers with ease. If you know how to use it effectively!

Choosing Networks When Using Social Media for Business

It can be very confusing deciding which social media channel or channels you should use. There always seems to be a new one popping up every now and then. This adds to the list of social media sites to choose from for marketing your business brand, products and services.

You have the usual suspects like Facebook, Twitter, LinkedIn, YouTube and Google Plus. There are also the likes of Pintrest and Instagram, both famous as visual social media sites. Social network experts advise the following for deciding which networks to use when using social media for business:

Use one or two social media sites that you can manage effectively.
Choose social networks where your potential customers are already hanging out.

11 Tips for Marketing Your Social Media Network Channels

Here are 11 social media marketing tips to help you get the most out of the social channels you choose:

Tell customers which channels you use and why to follow you. For example, tell your email subscribers you have a new Facebook page where you will be posting exclusive offers and content there. You basically, have to give them a reason why they should like or follow you.
Advertise the channels wherever you can. Make sure there is a trail back to your favorite channels on all marketing materials, email signatures, website or anywhere else you market your business. This is very important when using social media for business marketing purposes.
Brand the channels. Make sure the channels are branded consistently with colors schemes and logos so your company is instantly recognizable to your customers irrespective of the channel they are on.
Image Source: business2community.com
Showcase your skills. On your profile imagery make sure you show off what you can do. Before and after pictures work really well as they place and emotional aspect on the services you offer.
Post Frequently. This is necessary to get engagement and to build your audience. Posting throughout the day is a good strategy. Planning out your posts in advance makes it easier to post quality, relevant content when using social media for business.
Be interesting. You could also be funny or just provide useful information to your target audience. Just make sure that your content marketing strategy involves publishing content that piques the interests of your target audience, also known as your potential customers.
Asking questions builds engagement. Posting statements loses the motivation to interact with the post. Asking questions of your followers will encourage engagement. So you might say, “This is today’s free diet tip.” But, you could get better engagement by posting ,”This is today’s free diet tip. What is your favorite diet meal?”
Answer people’s comments. This builds up the sense that the page is being managed and builds a rapport with your followers. You also don’t want to give your audience the impression that you don’t care about their needs.
Always post with pictures. Posts with images get far more interest and engagement than those without any type of visuals. Videos, memes and infographics also work well when using social media for business.
Image Credit: inblurbs.com
Set up your social media marketing channels to get leads. This is the most important part of all your efforts. Transforming a fan into and lead and then a customer requires you to get their contact details at some point. You can do this by offering some premium content in exchange for their email address or phone number. It could be a free ebook, video series, white paper or anything you feel your followers would like. Once you figure out how to send people to a page where they can sign up for something, you have the recipe for success.
Advertise on Social Media. Here it is! Harnessing the demographic data social media advertising can reach can be the difference between a good business and a great business. For example, if you are a wedding bridal gown shop, you can advertise to any woman who is engaged within 10 miles of your shop. Now, how powerful is that?

Learn How to Use Social Networks to Market Your Business Online

Using these steps, you have a better chance of effective social media marketing making a difference for your business success. Using social media for business is not just the next buzz word or a big black whole for your time.

The best thing you can do is to take a course on the social media network channel you need to work with for online marketing. You can now take an online course at home, or take a social media marketing workshop near you. Either way, it will be a great investment if you plan on using social media for business.

Author Bio: Tim Tavender is a blogger and writer who has written for many magazines and newspapers. For more information related to this guide, you can visit Tim’s site where you’ll find details of courses you can take to further your knowledge of using social media for business.

Every Company Needs YouTube for Business Marketing Online

Why Every Company Needs YouTube for Business Marketing

February 6, 2014

by Content Marketing Geek Social Media Marketing Tips

YouTube for Business Marketing is one of the best examples of the many tools online that can help to promote a company. When it is utilized properly, there are many benefits to a business such as an increase in sales and generating a larger customer or client base. So if you’ve been asking yourself why you need YouTube for Business Marketing, if the previous were not enough, consider that the majority of your competition is already using the site to promote their brand and they are taking your customers.

Using YouTube for Business Marketing

Do I have your attention now? That’s right, more and more businesses are using this social media site to advertise, offer tips and tricks and generally taking advantage of the video platform to stay current. If you are ready to take the leap, and you should be, the following can help you to make videos that outshine your competitors and can take your videos into 2014 in a much more positive way.

Creating Videos with Value

As stated, there are very few companies who are not using YouTube for Business Marketing to promote their videos. One of the issues is that they are not using this tool properly. They are not offering anything of value to their viewers and are not getting all of the important likes, views and subscribers to their channel that is needed for any type of success.

So, when you make your videos, don’t just advertise your products or create “commercials”. Do something fun and think outside of the box to offer that value that your viewers will enjoy.

Be the “Face” of Your Brand

People want to know who you are, what your company stands for and what you offer. You can be the face of your company if you only invest just a little of your own personality into the videos you produce. Rather than having an anonymous voice, show your face, explain why you started your company, what makes you passionate about your products and why they should feel the same way and buy what you have to offer.

You know your company better than anyone so why not make yourself the star of the show when nobody will have the passion that you have. You will have a hard enough time getting likes from generic videos, make the process easier by giving viewers something to like, namely you!

Larger Audience

Consider where your company is today. Go on, think about it. Do you have global coverage? Are people across the world ordering your products? No? They will if you are using YouTube for Business Marketing to promote your company and brand.

Wouldn’t it be great to know that people from around the world will see your brand and immediately know what your company sells just like the big corporations? This is possible if you are savvy about your efforts on the site. As long as you put out great videos for them to watch, there is the possibility of bringing in customers from every corner of the world and from ever demographic.

So, now that I have your attention, can we agree that you most definitely need YouTube for Business Marketing?

Featured images:

License: Creative Commons on Flickr

License: Derek Willis on Amazon

Author Bio: Alan Hastings is a social media guru who understands the necessities of audience engagement on all social media sites.

Share your YouTube for Business Marketing links in the comments below.