man with dreadlocks streaming for a finance blog

3 Effective DIY Content Marketing Strategies for Gen X Entrepreneurs

by with No Comment Content Marketing Tips

In the whirlwind of entrepreneurship, Gen Xers are on a quest for streamlined ways to elevate their online presence. Our busy lives insist on it!

man with dreadlocks streaming for a finance blog
Photo by RDNE Stock project on Pexels.com

Welcome to DIY Content Marketing – a game-changer tailored for those who crave simplicity and results. This blog post unveils practical content marketing strategies designed with Gen X entrepreneurs in mind.

These approaches ensure effectiveness without draining your time or resources. Let’s plunge into a realm of accessible and impactful content marketing perfectly aligned with the entrepreneurial spirit of Generation X.

3 DIY Content Marketing Strategies for Gen X Brands Building Online Communities

As a Gen Xer, your time is valuable. Don’t waste it on marketing tactics built for the younger crowds. Use these three tactics to help you build engaging audiences that trust you enough to spend with your brand:

1. Leverage Micro-Content on Social Media

Recognize the power of bite-sized content. Create engaging micro-content such as short videos, infographics or carousel posts that convey your message swiftly.

Platforms like Instagram and TikTok provide ideal spaces for quick, visually appealing content that resonates with your audience.

2. Start a Branded Podcast or Video Series

Embrace the popularity of audio and video content by launching a branded podcast or video series. These mediums allow you to share your expertise, interview industry leaders and connect with your audience authentically.

With readily available tools, you can produce professional-quality content without a significant investment.

3. Repurpose and Refresh Existing Content

Make the most of your existing content by repurposing and refreshing it. Transform blog posts into engaging visuals, turn webinars into downloadable guides or extract key insights for social media posts.

This strategy maximizes the value of your content library, reaching new audiences without starting from scratch.

Gen X: Why isn't your business booming yet?
Gen X: Why isn’t your business booming yet?

Gen X: Discover Your Prime Target Market

It’s almost impossible to create content that targets your prime target audience when you don’t know who those people are and what makes them tick. Our target market course breaks it all down, and provides you with a comprehensive report that lays it all out for you.

Your target audience report helps you understand exactly how your solutions help with their pain points, how to convey messages to them and the basic SEO keywords you should be using in your branded content.

Discover what knowing your prime market could do for your Generation X business. Click the button below to learn more about our course and personalized target market report today!

Learn More
What's driving the Pokemon Go craze so hard? Could it be Nintendo's content marketing strategy?

3 Lessons Pokemon Go Can Teach You About Content Marketing

by BrandingBuilding Your BrandContent Marketing Tips

Nintendo has taken the world by storm with its Pokemon Go reality app launch. The app’s success has led to over 15 million downloads, increasing Nintendo’s market value by almost a whopping 60 percent in one, little measly week. This has also reignited a fire under the buns of ole’ Pokemon fans all over again.

3 Things Pokemon Go Succeeded at in Its Content Marketing Approach

What’s the key to Pokemon Go’s almost instantaneous success? It went viral, of course! That’s the dream of any online business or brand. You want the word of your products or services to spread like a California wildfire, creating an uncontrollable buzz around your solutions. Nintendo was able to accomplish this with great success. Here are three content marketing lessons you can learn from the Pokemon Go craze created and nurtured by Nintendo.

Seems like the whole world is playing Pokemon Go, and the reality app was never even marketed or advertised.
Seems like the whole world is playing Pokemon Go, and the reality app was never even marketed or advertised.
Image Source: flickr

1. Create and Offer High Quality Products and Services

One reason for Pokemon Go’s great success is the fact that Nintendo, the world’s largest video game company by revenue, spared no change when having the game created. A partnership was created with Niantic Labs to produce the reality video game. Yet, neither of the company’s put any efforts into advertising. Rumor has it, that the only advertising that went down were a few tweets and retweets from Niantic.

Much of the traffic this new craze is experiencing can be contributed to word of mouth. But, the fact that the game seems to work as expected majority of the time tends to keep players coming back for more, and more, and more, and more… And, it doesn’t hurt that the game is free to download and play.

2. Pokemon was Modernized to Impress an Evolved Market

What's driving the Pokemon Go craze so hard? Could it be Nintendo's content marketing strategy?
What’s driving the Pokemon Go craze so hard? Could it be Nintendo’s content marketing strategy?
Image Source: YouTube

Originally, the Pokemon character could be found on trading cards, TV and Gameboy, Nintendo’s handheld 8-bit video game device, more than 20 years ago. The Japanese video game manufacturer decided to take its existing Pokemon content, and repurpose it to capture and recapture both new and old Pokemon fans.

In order to create a brand new game, Nintendo would have had to start from scratch. That would have meant creating new characters, marketing the new game as well as building a brand new buzz and audience for the new game. Because the original Pokemon game had already proven itself to be a valuable asset to the video game world, leveraging (and modernizing) this ole’ gaming solution made much more sense.

3. Augmented Reality is the New “Thing” in Video Gaming

What is augmented reality? It’s the process of integrating digital content in real-time with the user’s environment. The ultimate aim is to duplicate the environment of the real world in a computer. Many experts are pinning augmented reality as the number one reason for the continuously growing success of this reality app.

Snapchat filters are another example of augmented reality.
Snapchat filters are another example of augmented reality.
Image Source: flickr

Snapchat is a prime example of just how much users love augmented reality technology in mobile apps. Its users have “gone mad” over the Snapchat filters that give you the ability to overlay (or, literally distort) you face. It seems there’s no turning back from here. Reality apps are here to stay!

Content Marketing the Pokemon Go Way

Why do you believe Pokemon Go has become one of the most popular mobile game apps on the market? Do you believe that reusing old Pokemon content was a smart move on Nintendo’s part? Tell us what you think about this content marketing strategy in the comments below?

Follow Us on Facebook