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The Customer Lifecycle is a powerful marketing concept which identifies the various key milestones every customer tends to go through or follow during the course of a relationship with a specific brand. Read more.
Your goal of Customer Lifecycle Marketing should always be to create loyal, long-lasting, returning customers.
Want to learn more about the customer life cycle? Read our post, “What is the Customer Lifecycle?” now.
Affiliate marketing is a web-based advertising technique where companies pay affiliates for every lead brought in by the affiliate’s own marketing efforts. The affiliate acts as a “brand spokesperson” that spreads the word about the products or services.
Today, good affiliate marketing techniques require much more than simply posting affiliate links online. You need to start with a solid foundation in order to get people to actually click the links to increase valuable leads for the company you’re representing.
But actually, all affiliate marketing techniques are not always big successes. Whether intentional or not, most will not succeed after exhausting much time, effort and resources. That’s because oftentimes, affiliates use unnatural techniques which tend to drive a not-so-great user experience.
Start right and set your affiliate marketing techniques and campaign towards success. Create an effective platform using these tips:
Pick your affiliate items and services wisely by joining programs that compliment your industry and/or niche. If you want to advertise solutions within a niche you’re not familiar with, you just may fail. In this case, you’ll need to be prepared to put in the work required to build this new audience from scratch. If you want to engage your current audience, start with the foundation of what you know well and improve it by keeping up with the trends within your niche.
There are niches that are easy to sell. Unfortunately, there are also niches where products rarely get a sale. The bottom line is: you should choose your niches wisely. What is trending in the social media will give you an idea on niches you should focus on.
But, keep in mind that longevity is important, too. Is the product or service going to be in trend for years or just months?
Get your own website domain name is a good affiliate marketing technique. Owning your own URL is very important in determining your success online. It secures your commissions and shows long term partnership potential. Businesses want to be sure that you won’t dump the item and the client after some weeks or months.
Getting your own website domain will help you increase your client’s trust. This is especially true when the following elements are seen on your page:
Getting your own website is always a smart choice. But, be sure that you are going to promote it effectively. A website is useless if it has no visitors. And, visitors are useless if you’re not attracting an audience that will buy your affiliate products and services.
One of the most effective affiliate marketing techniques is content marketing. Compose quality and informative articles to help your audience understand the value of the affiliate’s solution you’re marketing.
Expanding your article portfolio improves your exposure. This is important to becoming a quality competitor within your niche. Give original, insightful and helpful tips your audience can actually use to improve their lives somehow. Then, relate that content your affiliate products or services, leading viewers to check them out on your site.
You have to make sure that users have a positive experience when visiting the affiliate links you have provided. So, always include links that come from a top level domain. Concentrate more on quality than quantity. And, aim to establish a good reputation, build a relationship of trust and providing users with a heartwarming experience.
Author Bio: Dorothy Matthews is one of the people behind Big Drop, a responsive web design company agency that will meet your expectations and suit your originality.
Getting your law firm’s name out there and showing potential clients that your firm is the best in the field that you operate in is crucial for the success of your practice. Doing this is easier said than done though. Most lawyers that start a law firm don’t have an extensive background in marketing, nor do they have the budget to hire a marketing consultant or agency to handle all of the firm’s marketing activities.
By being smart about your marketing however, you can improve your firm’s visibility in the market without having to spend tons of money or staying up all night every night slaving away at your marketing plan.
Here are 4 tips that your firm should employ to improve your marketing.
If you’ve started your business without a proper marketing plan, you need to create one as soon as possible. You don’t need a 100-page document describing exactly how your firm will handle every small aspect of marketing, but you do need to have some measurable and realistic objectives for your business.
Think about what you want to achieve with your firm in the coming year, as well as for the longer term. From your overall objectives you can start to create a monthly planning for what needs to be done in order to get closer to your objectives, which will then form the basis for your weekly marketing todos.
Providing a great service will be the foundation of any law firm marketing plan. Only by delivering great value to your clients will you be able to grow your firm. Happy clients will return to your firm when they need more legal help and will recommend your services.
Hiring great employees, and making sure that they are happy in their jobs will help your firm create happy clients and more business.
Your firm’s reputation can make or break your business. If you are well known for being the best in your field and always providing more value than anyone else, clients will flock to your firm. You can improve your reputation by proactively trying to help everyone in your network succeed, including your clients, colleagues, referral sources, business partners, etc.
This doesn’t just mean trying to find services you can provide to help them succeed, but also connecting them with other people in your network if you believe this could be beneficial for both parties.
Another way of improving your reputation is by writing articles for your website and also pitch them to other publications. If some of your articles get picked up by a major news source, your firm will get a lot of great exposure.
Try to spend some time networking every week. You can do this by attending networking events such as local small business events, trade association meetings, but also just by having a lunch with a good client or a drink with a business partner.
You can also use online social networks for networking such as LinkedIn, Twitter, Google+ and even Facebook.
Author Bio: Zane Schwarzlose is a writer at Colley & Colley, LLP, a personal injury law firm in Austin, Texas. Zane thinks that reputation management is crucial to law firm marketing.
With the popularity of email and social media, it’s easy for your online video to show up in front of millions of people within seconds. For most people, this is the ultimate goal: to have a video go viral. That requires viral video marketing.
So, how do you make yours go viral? You need to employ effective video marketing techniques.
However, just because a video goes viral doesn’t mean that your online business will benefit. Sure, you’ll end up getting more traffic to your site. But, if you’re not converting these leads into something more, your viral video did nothing to help your success.
If you want to make your viral video count, the following are four viral video marketing techniques you need to implement:
The amount of time a visitor spends on your website is important to your overall website success. The last thing you want is to have a high bounce rate, which means how quickly a person leaves your site when they land on your page.
On average, an individual typically leaves a website after three seconds if they don’t find exactly what they want. This is a high bounce rate.
Adding videos to your website is a great way to decrease your website’s bounce rate, but in order to do so, you need to create quality videos with a decent length. If the quality of your video is poor, your audience will not watch it.
If your video is too short, you won’t captivate your audience long enough to decrease your bounce rate. If your video is too long, you’ll have visitors leaving before they get through the first few minutes.
The safest length for an online video is between two and three minutes. This keeps your audience on your site long enough to decrease your bounce rate and is the perfect amount of time to captivate their attention without them becoming antsy.
Your video may be informative, funny, witty, engaging, sad or whatever you want it to be, and you may have attracted millions of viewers because of it. However, having these millions of people visit your website will not truly help your online business unless you get them to take some type of action.
At the end of your video, make sure you place a call to action to get your audience to do something other than close out of the browser. Maybe you want them to check out other videos you made.
Maybe you want them to sign up for your email newsletter. Maybe you want them to make a purchase. Whatever it may be, place that call to action on the video and make it easy for your audience to do.
If your video is highlighting a product and your call to action tells your audience to buy the product, let them get to the online shopping cart with one click of a mouse. This way, your online viral video will make an actual impact on your business by increasing sales.
You want your audience to correlate your video with your brand. But, if your branding cannot be found on the video, they won’t do this. Thus, they’ll have no idea who created the video, and your online business will suffer.
Make sure you embed the videos directly on your website so that your audience can see the URL, company name and company logo. If possible, add some branding flair, such as your logo or company colors, to the video as well. This will force the audience to see your branding, and it will put your company name in the back of their mind.
If you are using YouTube for your videos, make sure to customize your YouTube channel so that it corresponds with your branding.
(WATCH) Video SEO: 10 Tips to Make Your YouTube Channel More Visible
Your online presence relies heavily on search engine optimization, but videos do absolutely nothing for your SEO. That is, unless you provide transcriptions.
Search engines cannot crawl through video content, which means that the content used in your video does not help your website get ranked on the search engines. However, if you were to utilize an online video transcription service and provide a verbatim transcription of the video on your site, it will give the search engines content to crawl through and use to rank your site.
Because of this, your website will provide more keywords to the search engines, which they’ll in turn use to better rank your site. If you earn a higher search engine ranking, your website will be found by more people online, thus increasing the success of your business.
Author Bio: Lizzie Lau is a freelance writer who combines personal opinions and research to create appealing and informative articles on various topics.
What’s more important, content marketing engagement or target audience usefulness?
The digital world can be a noisy one with everyone competing to be heard. What will make you stand out takes a bit of time to develop and understand. With B2B content, you’re looking at a model that aims to inform and engage at the same time.
It is also a playing field where your communication should synch with the understanding of customer behavior. Creating content that serves your goals while putting the end user is crucial to your success in the B2B world.
The key to creating what customers will buy is recognizing a need and stating clearly how you’re going to fulfill that need. With that in mind, you’re able to align your marketing efforts to those businesses that are in rhythm with your end goal.
Blogging has become a powerhouse for B2B marketing in terms of generating buzz and delivering compelling and engaging content when the buyer needs it. Again, it’s all about that end buyer. When you create content, think about the benefits you are providing and the needs you are fulfilling. Start with that and your results will be increased sales, profits and traffic. Business blogging with a purpose is the vehicle to take you to your goals.
Ask yourself: are you doing it efficiently and effectively?
Forbes referenced the synchronized nature of need versus engagement: “Does it speak to them when they’re just beginning their research, or later when comparing competitor features, or finally when coming to a buying decision together with their colleagues?”
Buyers can alter their shopping habits, researching products and services when and where they want. This is a great opportunity to utilize the most unused resource: B2B marketing, and blogging. Unlike push marketing – inbound marketing doesn’t interrupt you.
Seth Godin calls this content marketing engagement technique “permission marketing.” It’s online marketing that isn’t intrusive. Instead, information or content marketing is there when you need it – providing you with the information you’re searching for online.
Godin goes on to say:
“permission marketers understand that when someone chooses to pay attention they are actually paying you with something precious. And there’s no way they can get their attention back if they change their mind. Attention becomes an important asset, something to be valued, not wasted”.
Online marketing is impacted by necessity meeting solution. The better that information is presented, the more likely you are to buy into. Creating a space where buyers are given an opportunity for a two-way communication is crucial. Since B2B purchase decisions take more time (depending on how many stakeholders are involved) than B2C, B2B marketing is a feedback channel that gives the buyer a voice.
Ultimately, there’s a demand for different information for different audiences. The blogsphere is a great place to meet that demand:
You get a chance to provide relevant information while developing a relationship that prevents, or mitigates, a problem in real-time. You have a chance to be easily accessible when it comes to addressing customer issues, need and concerns. This can only be done by going back to understanding customer behavior and listening to your prospects.
Staying consistent is another part of getting people to come back to the online marketing content that you put out there. Information that understands customer behavior is aware that humans like to be engaged in information that fulfills a need. It may not be in the immediate moment but, B2B clients know the importance of forming relationships with those who prove to be consistent in their marketing efforts.
Check this out: Infographic: Traditional Advertising VS Content Marketing
License: Royalty Free or iStock source: ShutterstockAuthor Bio: John Braithwaite is a father, husband and entrepreneur. He writes on behalf of Ergo Digital, a firm offering online marketing services in Reading, UK and beyond.
The phases of content development are all important to your online marketing efforts. Great content creation can help you grab a firm position as a valuable leader in your industry. You market your products and services using valuable information to gain the trust and confidence of your audience. In order to capture valuable leads, your content must conform to the needs of your target market.
When using content to attract customers, the phases of content development help you lead your potential clients through the buying cycle by:
Outsourcing content marketing brings traffic to your site, increasing your sales, without you having to do the work. Take a look at how successful Zappos, Dell, Bob Evans, LEGO and other companies have become from the results of digital media. This has allowed them to change their marketing standards to include quality social media and content marketing.
The changes with Technology and Web 2.0 have changed the vision and behavior that consumers now have for online marketing. Consumers now spend less time viewing traditional campaigns focused on driving sales.