January 2024 ~ Content Marketing Geek

man with dreadlocks streaming for a finance blog

3 Effective DIY Content Marketing Strategies for Gen X Entrepreneurs

In the whirlwind of entrepreneurship, Gen Xers are on a quest for streamlined ways to elevate their online presence. Our busy lives insist on it!

Welcome to DIY Content Marketing – a game-changer tailored for those who crave simplicity and results. This blog post unveils practical content marketing strategies designed with Gen X entrepreneurs in mind.

These approaches ensure effectiveness without draining your time or resources. Let’s plunge into a realm of accessible and impactful content marketing perfectly aligned with the entrepreneurial spirit of Generation X.

3 DIY Content Marketing Strategies for Gen X Brands Building Online Communities

As a Gen Xer, your time is valuable. Don’t waste it on marketing tactics built for the younger crowds. Use these three tactics to help you build engaging audiences that trust you enough to spend with your brand:

1. Leverage Micro-Content on Social Media

Recognize the power of bite-sized content. Create engaging micro-content such as short videos, infographics or carousel posts that convey your message swiftly.

Platforms like Instagram and TikTok provide ideal spaces for quick, visually appealing content that resonates with your audience.

2. Start a Branded Podcast or Video Series

Embrace the popularity of audio and video content by launching a branded podcast or video series. These mediums allow you to share your expertise, interview industry leaders and connect with your audience authentically.

With readily available tools, you can produce professional-quality content without a significant investment.

3. Repurpose and Refresh Existing Content

Make the most of your existing content by repurposing and refreshing it. Transform blog posts into engaging visuals, turn webinars into downloadable guides or extract key insights for social media posts.

This strategy maximizes the value of your content library, reaching new audiences without starting from scratch.

Gen X: Why isn't your business booming yet? — Gen X: Why isn’t your business booming yet?

Gen X: Discover Your Prime Target Market

It’s almost impossible to create content that targets your prime target audience when you don’t know who those people are and what makes them tick. Our target market course breaks it all down, and provides you with a comprehensive report that lays it all out for you.

Your target audience report helps you understand exactly how your solutions help with their pain points, how to convey messages to them and the basic SEO keywords you should be using in your branded content.

Discover what knowing your prime market could do for your Generation X business. Click the button below to learn more about our course and personalized target market report today!

Learn More

Social Networking for Gen X Business Owners: Punch Today in the Face

Social Media for Gen X: How to Infuse These 7 Platforms Into Your Business Life

In the dynamic realm of social media, Gen X entrepreneurs are carving their niche by strategically leveraging platforms tailored to their unique business needs. You should be too!

7 Social Networks to Help Generation X Brands Engage Better

Let’s explore how these seven major platforms seamlessly integrate into the fabric of Gen X business lives:

1. LinkedIn for Professional Networking

Ideal for B2B Services and Networking: Harness the power of LinkedIn for B2B services and professional networking.

Engage in industry discussions through LinkedIn Groups, establish thought leadership with LinkedIn Articles and enhance brand visibility via the LinkedIn Company Page.

2. Facebook for Community Building

Consider Facebook for building a community around your brand. Features like Facebook Groups can create a space for your audience to engage with each other and your content.

Use the Facebook Business Page for regular updates and announcements.

3. Instagram for Visual Storytelling

If your Gen X business is visually oriented, Instagram is a powerful platform. Capitalize on Instagram Stories for behind-the-scenes content, IGTV for longer videos and carousel posts for interactive storytelling.

Hashtags can also boost discoverability. As a matter of fact, they definitely do!

4. Twitter for Real-time Engagement

Opt for Twitter if real-time engagement and concise messaging suit your brand.

Use features like Twitter Lists to organize and engage with specific groups, Twitter Chats for discussions and Polls to gather insights from your audience.

5. YouTube for Video Content

For Gen X businesses that can leverage video content, YouTube is a go-to platform.

Utilize features like playlists to organize videos, end screens to promote other content and community tabs for interacting directly with your audience.

6. Pinterest for Inspirational Content

If your business involves lifestyle or creative offerings, Pinterest is ideal.

Use features like Rich Pins for detailed information, Group Boards for collaborative content and “Shop the Look” pins for e-commerce integration.

7. TikTok for Short-form Creativity

For brands looking to tap into short-form video content and a younger demographic, TikTok is gaining popularity.

Experiment with trends, use the duet feature for collaborations and leverage TikTok Ads for wider reach.

Generation X Must Catch Up to 2024 to Succeed in Business

Aligning Gen X Social Networking with Your Target Audience

When choosing a platform, align its features with your business goals, target audience and the type of content you plan to share. Each platform offers unique opportunities for engagement and brand visibility.

But you must understand exactly who the best target audience is for your authentic brand. Then, you can leverage their pain points to create social content that solves problems and drives sales.

Free eBook Download

As you delve into these platforms, remember to align their features with your business goals, target audience and content strategy. Discovering your prime target audience is crucial, and CMG’s free Target Market eBook provides invaluable insights to help you pinpoint yours.

Don’t miss out on the tips within—download this invaluable resource today by clicking the link below.

Download Now

Practical Storytelling Tips for Gen X Entrepreneurs

Simple Storytelling: How Gen X Can Connect with Target Audiences

In 2024, storytelling is key to making long-lasting connections with your target market. Authentic stories help convey personal narratives, strengthening those connections, and your chances of making sales.

Navigating Readership Waters: eBook Target Market Segmentation

Just think about the brands you buy from online regularly. There’s enough some line of trust involved, whether you trust them to offer fair prices, quality foods or outstanding customer service.

If it’s a brand you like, such as a social media sensation, there’s something genuine within you that connects you to them. That connection is based on the authenticity behind the brand.

And let’s face it, Generation X has some really interesting stories to tell!

Why Storytelling Matters for Gen X Entrepreneurs

Think about it. Generation X holds a distinct position as a bridge between Baby Boomers and Millennials. We helped our grandparents and parents through the rise of technology, while guiding our kids and grandkids through the societal shifts of the 2000s.

Our stories of playing Atari in the garage, listening to Rapper’s Delight on KDAY and knowing how to sign our names in cursive helped shape today’s culture. They help us relate to both younger and older generations, while holding our own as ‘The Forgotten Generation.’

Use your authentic tales and important journeys to create an audience that just might follow you anywhere— from social media to your website. Ultimately, these connections have the potential to transform casual followers into paying customers.

Practical Storytelling Tips for Gen X Entrepreneurs

Having explored why storytelling is pivotal for Generation X entrepreneurs, let’s now delve into the practical side of crafting narratives effectively.

Just as we tailor our stories for our nieces, nephews and grandchildren the narrative must align with the audience. Tailor your stories to resonate with the values and experiences of your target market.

Authenticity & Engagement Are Key for Generation X Brands

In our journey to master storytelling, two pillars stand tall for Generation X brands — authenticity and engagement.

Now, let’s equip you with practical insights to harness the storytelling power unique to Generation X.

Bottom Line: Just Be Authentic!

You don’t have to divulge personal information you don’t want on the internet to achieve this. Determine how much you want to share, and use your genuine experiences to build trust.

And always encourage engagement. Whether it’s a blog post or a video, ask your audience members to like, comment and subscribe. Also encourage them to share their experiences with your community as well.

Remember, for Generation X business owners, our stories are not just narratives. Instead, they are the threads that weave connections, build trust and transform followers into devoted community members.

In 2024, your stories have the power to transform your audience into loyal customers. Download my free eBook and take the first step towards rebranding your business into the brand of your dreams!

Download Now!

Gen X Social Hashtag Wizardry: Unlocking the Power of #SundaySuccess

This Sunday, prepare to embark on a magical journey through the mystical world of hashtags! Our quick guide to hashtags for Gen X is just what you need.

SundaySuccess: Hashtags for Hashtags for Gen X Social Marketing

In this enchanting adventure, we’ll delve into the art of hashtag wizardry, uncovering the secrets of how the right hashtags can transform your social media game and turn your content into a dazzling #SundaySuccess.

Get ready to sprinkle some hashtag magic and elevate your online presence to new heights! ✨🔍

Welcome to the captivating realm of hashtags, where the seemingly simple # symbol has the power to make your posts more discoverable and significantly enhance engagement.

Join me as we explore the enchanting world of hashtag wizardry and unravel the mysteries behind their impact on social media success.

Bridging the Gap Between Blogs & Emails for a Symbiotic Relationship

5 Tips to Help You Maneuver Your Gen X Hashtags Like a Pro

Dive into the enchanting significance of #SundaySuccess, where the mystical powers of this hashtag can set the tone for a triumph-filled week ahead.

As a Gen X entrepreneur, understanding the art of choosing the right hashtags is akin to wielding a wand – it’s a skill that can amplify the impact of your content.

1. Understand Your Audience’s Language

As a Gen X business owner, one of the key elements of successful hashtag use is speaking your audience’s language. Familiarize yourself with the trending terms, phrases and expressions that resonate with your target demographic.

Craft hashtags that reflect the way your audience communicates to ensure your content feels relatable and authentic.

2. Research Trending Hashtags Within Your Niche

Stay ahead of the curve by researching and incorporating trending hashtags within your industry or niche. Tools like Hashtagify or simply exploring social media platforms can reveal the hashtags gaining traction.

This not only keeps your content current but also exposes it to a broader audience interested in topics relevant to your business.

3. Mix Evergreen and Trending Hashtags

Strike a balance between evergreen and trending hashtags. While evergreen hashtags maintain relevance over time, trending hashtags tap into current conversations.

This combination broadens the reach of your content, ensuring it remains both timeless and aligned with the latest industry trends.

4. Create Branded Hashtags for Community Building

Build a sense of community around your brand by creating and consistently using a branded hashtag. Encourage your audience to share their experiences, feedback, or use the hashtag when interacting with your products or services.

This not only fosters brand loyalty but also creates a virtual space where your community can connect.

5. Align Hashtags with Targeted Content Themes

Develop a strategy where your hashtags align with specific content themes. For example, if you’re promoting a product launch, create a unique hashtag for that campaign.

This approach not only organizes your content but also facilitates easier tracking of engagement and allows your audience to follow and participate in specific aspects of your business.

Bringing Gen X Business Dreams Back to Life: Get everything you need to boost your business profits before it’s too late and it’s time to retire.

Create Hashtags for Your Target Audience

Embrace these hashtag strategies as your digital tools for target marketing success, and watch as your Gen X brand connects with the right audience in the vast landscape of social media. ✨🔍

Check out our free Target Market guide to help you choose the right people to market to on social media. With authenticity, you can propel your brand to the top of your niche’s charts.

Click the link below to download your free target market guide today!

Download Free Guide Now

Google My Business Helps Gen X Companies Stay Connected Locally

A Gen X Guide to Local Digital Marketing: 4 Platforms to Boost Your Business Presence

As Gen Xers, we understand the power of local marketing online for our businesses. This guide covers platforms you must use in 2024.

Join us on a journey where we delve into four local branding platforms: Nextdoor, Alignable, Foursquare and the omnipresent Google My Business.

Each holds the potential to not only boost your visibility but also foster meaningful connections within your local community.

3 Old School Marketing Myths About Market Research in 2024

4 Local Marketing Platforms to Boost Gen X Business Sells

Let’s explore strategies designed for Gen X, ensuring that your business stands out, thrives, and becomes an integral part of the local digital fabric. It’s time to make our mark in the digital era, one local connection at a time.

These four local marketing platforms will help you reach your target market in your area:

1. Google My Business: The Powerhouses of Local Presence

Why They Matter: Yelp and Google My Business are fundamental for local businesses, influencing local search results and customer decisions.
Optimizing Your Profiles: Tips for creating and optimizing profiles on Yelp and Google My Business, emphasizing accurate information, compelling visuals, and customer reviews.
Leveraging Reviews: Discussion on the impact of positive reviews and strategies for managing negative feedback, featuring success stories of Gen X entrepreneurs mastering these platforms.

2. Nextdoor: Connecting Neighbors, Building Community

Community-Centric Marketing: Explore Nextdoor’s unique approach to connecting neighbors and fostering a sense of community. Discuss how Gen X entrepreneurs can leverage this platform for local engagement.
Creating Local Offers: Showcase the effectiveness of offering exclusive deals or promotions to Nextdoor users. Provide examples of successful local campaigns that resonated with the community.
Navigating the Neighborhood Feed: Guide entrepreneurs on actively participating in neighborhood conversations and providing valuable insights. Emphasize the importance of genuine engagement.

3. Alignable: Networking for Local Businesses

Building Local Networks: Discuss how Alignable serves as a platform for local business networking. Highlight features like business forums and collaboration opportunities.
Showcasing Expertise: Guide Gen X entrepreneurs on establishing themselves as local industry experts on Alignable. Share success stories of businesses that gained credibility through this platform.
Collaborative Marketing: Explore the potential for collaborative marketing efforts on Alignable. Provide tips on forming partnerships and cross-promoting with other local businesses.

4. Foursquare for Local Discoverability: Unlocking the Power of Check-ins

Introduction to Foursquare: Explore the potential of Foursquare as a platform that goes beyond traditional check-ins. Discuss how Gen X entrepreneurs can optimize their Foursquare presence for local discoverability.
Enhancing Business Profiles: Guide businesses on optimizing their Foursquare profiles with accurate information, attractive visuals, and customer reviews to stand out in local searches.
Leveraging Check-in Promotions: Highlight the benefits of offering special promotions or discounts for customers who check in using Foursquare. Discuss how this strategy can drive foot traffic and increase brand visibility.
Exploring Foursquare Ads: Introduce Foursquare Ads as a paid promotional tool for local businesses. Provide insights into creating effective ad campaigns to target specific demographics within a locality.
Success Stories: Share success stories of Gen X entrepreneurs who have effectively used Foursquare to boost their local presence and attract a dedicated customer base.

Step Up Your Local Marketing Game

Now is the time to get your butt in gear and start marketing your Gen X brand like you care. No more sitting on a stagnant business waiting for it to succeed. Put in the work to start reaping the benefits before you retire.

Download my free Target Market Guide to help you get started zeroing in on the right people for your solutions. As the next generation in line for retirement, we don’t have much more time to waste.

Click the link below to download your free guide now!

Download Now

Gen X 2024 Wealth Makeover: Bridging the Gap to Financial Success

Gen X 2024 Financial Makeover: Bridging the Generation’s Wealth Gap

Gen X’s financial future appears grim, with reports proving we have the largest wealth gap of any generation. This makes retirement seem downright scary.

Factors such as the absence of a pension plan, enduring economic crises and stagnant wages in the face of inflation have left individuals aged 44-59 struggling to build a sufficient nest egg.

The 2023 US Retirement Survey by Schroders emphasizes that Gen Xers require a minimum of $1.1 million for retirement, a goal many are far from achieving. The National Institute on Retirement Security reveals that the typical Gen X household has only $40,000 saved for retirement.

The Astonishing Wealth Gap Gen Xers Face

Sadly, the implications of this wealth gap are profound, particularly as many Gen Xers approach retirement. Relying on Social Security is not a viable solution, leaving them dependent on younger family members for financial support and casting doubt on the possibility of generational wealth.

However, all hope is not lost. If you find yourself on the lower end of the wealth spectrum and aspire to build generational wealth, there is still time for a turnaround.

Strategic planning and disciplined financial habits are crucial for building generational wealth, advises Harvard University-trained economist Keisha Blair, an international bestselling author specializing in holistic wealth.

Unleash Your DIY Marketing Magic on a Shoestring Budget

5 Tips for Securing Your Retirement Future to Help Bridge the Gen X Wealth Gap

For Gen Xers, let’s outline five key steps we can take immediately to start securing our retirement futures:

1. Invest Wisely

Prioritize smart investment strategies, diversifying across asset classes like stocks, bonds, and real estate. Regularly review and adjust your portfolio based on financial goals and market conditions to mitigate risks.

2. Prioritize Retirement Planning

Maximize contributions to retirement accounts like 401(k)s and IRAs. Consult a financial advisor to develop a personalized retirement plan aligned with your lifestyle goals. Starting early and consistent contributions are crucial.

3. Acquire Real Estate

Real estate ownership is a powerful wealth-building strategy. Explore opportunities in primary residences, rental properties, or real estate investment trusts (REITs), which offer potential appreciation over time.

4. Manage Your Debt

Tackle high-interest debts, such as credit cards, as a top priority. Responsibly manage lower-interest debts, like mortgages, to free up resources for strategic wealth-building endeavors.

5. Invest in Education & Skills Development

Continuous education and skill development enhance career opportunities and income potential, positively impacting your ability to generate wealth. Embrace lifelong learning to stay competitive in the evolving job market.

6. Create a Sustainable Income

Consider a sustainable income source post-retirement, whether through active business ownership or passive income streams like royalties. Building a strong brand ensures sustained income for years to come.

FREE Gen X Guide to Target Marketing – Click to Download Now

Gen Xers: Building Generational Wealth

In conclusion, Gen Xers play a pivotal role in building generational wealth through strategic financial planning and disciplined execution. Blair underscores the importance of a Holistic Wealth portfolio, encompassing critical elements to pave the way for a prosperous financial future.

To support Gen X entrepreneurs in revitalizing their brands, our content, courses, and mentoring services are tailored to retarget marketing efforts effectively.

Discover the best consumers for your products and services with our free target market guide. Take control of your brand’s success by downloading the free eBook here.