Outsourcing content marketing brings traffic to your site, increasing your sales, without you having to do the work. Take a look at how successful Zappos, Dell, Bob Evans, LEGO and other companies have become from the results of digital media. This has allowed them to change their marketing standards to include quality social media and content marketing.
The changes with Technology and Web 2.0 have changed the vision and behavior that consumers now have for online marketing. Consumers now spend less time viewing traditional campaigns focused on driving sales.