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5 Things I Wish I’d Known BEFORE I Became a Black Woman in Business

Launching your own brand as an African American woman is a dream come true for most. But transforming your start-up into a successful venture is what truly measures success for any Black woman in business. The path to success is far from simple. You may fall down a few times. […]

Market Segmentation: An Effective Way to Redefine Your Target Audience?

If you’re still targeting the exact same market as you did last year, it’s time to redefine your target audience. That’s the only way to create an effective SEO strategy and inbound marketing plan that actually brings you customers. One way to narrow down the people you target with your […]

5 Easy SEO Tactics That Can Boost the Value of Your Business Press Release

Many believe that SEO is finished when it comes to press releases since Google changed its algorithms. However, a good PR is still an effective way to get journalists’ attention. That means if your brand has done something newsworthy, a PR is one way to generate interest. If you reach […]

The Evolution of the Homeless Entrepreneur: It Happens to the Best of Us

What happens when entrepreneurs and small business owners lose their websites, or decide not to have one? How does no longer having your own site negatively affect your brand, when you’re still active on social media and booming on Yelp? Well, in essence, you’re a homeless entrepreneur, thriving off of […]

10 Things You Simply Must Know About Local SEO Marketing

It is an undisputed fact that many people make their purchasing decisions from search engines’ recommendations. Search engines are constantly improving their algorithms to ensure that search results fit search queries accurately. This includes results that corresponds with the user’s location. If your business operates with a local area, getting […]

Content Marketing vs Social Media Marketing: Why You Should Never Ditch Your Website

Content Marketing & How Your Website Can Help The influx of social media platforms and new technologies may have caused websites to take a backseat in the content marketing strategy of many businesses. Creating reputable presence (with content) across different platforms, is crucial to the success of a company’s marketing, and […]

Blogging Tips: How Do Successful Blogs Create Engagement?

There are many varying factors that separate notably average blogs from the undeniably great websites that we find ourselves checking into every day. Is it outstanding writing and writers that make certain blogs must reads? Or, is it the interesting content that makes certain articles stand out over others? Is […]

Online Marketing Drives the New Era of Sales… Are You Ready?

Marketing and Sales have been in separate lanes since the beginning of time. With technology being changed rapidly, sales and marketing are forced to co-relate hence the gap between sales and marketing is decreasing vigorously. When the two functions come together, communication barriers are broken and ultimately if done correctly, […]

5 Influential African American Women Bloggers to Follow

Want to become an influential blogger? Well, one thing you’ll have to do is follow other influential bloggers that relate to who you are, your brand and niche. Therefore, if you’re a Black female blogger, then you need to follow some influential African American women bloggers in order to improve […]

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