Navigating Readership Waters: eBook Target Market Segmentation

Kiesha Joseph

In the grand eBook marketing adventure, understanding and narrowing down your target audience is like finding the treasure map. This chapter is your guide, revealing effective strategies to not just communicate but

Demystifying Market Segmentation 2024: Guide & Examples

Kiesha Joseph

What is market segmentation? It’s the process of dividing people into smaller (segmented) groups based on characteristics they share. This could be basic demographics or based on psychographics. It is also known