2. Complexity Creates Confusion
Customers gravitate towards what they understand. If your marketing objective isn’t clear and concise, potential customers are likely to move on to a competitor who communicates more effectively.
In the battle between creativity and clarity, clarity emerges as the winner every time. Start with an intended message in mind. And be sure it’s clearly laid out throughout the content.
8 Tips to Simplify Your DIY Marketing Message in 2023
Use the eight DIY content marketing tips below to help you create digital messages your target audience understands clearly, improving chances of them acting on your calls to action:
1. Phone a Less Savvy Loved One
Reach out to someone outside your usual communication circle who’s not as tech-savvy or industry-savvy as most, like an uncle or aunt. Ask them to explain your message back to you.
This helps identify areas that need simplification for a broader audience. Tweak the message until you get it right.
2. Write a Tweetable Summary
Craft a message that gets your point across clearly within 280 characters (maximum character count for Tweets on X, formerly known as Twitter). This task makes you strip down your message to its core and think from different angles.
3. Delete Unnecessary Words
Follow the timeless advice from Strunk and White’s The Elements Of Style – cut out unnecessary words for clear and powerful writing. A skilled editor can seriously improve your content’s impact.
While it’s generally not recommended to edit your own writing, if you find it necessary, be sure to read your work out loud during the proofreading process.
4. Avoid Fancy Words
Complex sentences and fancy vocabulary can make your message confusing rather than clarifying your message. Keep it simple and focus on conveying your ideas clearly to prevent confusion.
Encouraging potential customers to invest in your products and services becomes challenging when your message is unclear. Prioritize clarity by using language that resonates with and is easily understood by your target market.
5. Eliminate Technical Jargon
Speak the language of your audience by removing industry-specific jargon. Make your marketing content relatable and easily understandable to a broader audience.
Consider a mechanic’s communication. While using the term “chassis” might be effective for industry professionals, it’s essential to adapt language for everyday drivers unfamiliar with car mechanics. Using phrases like “structural frame” or “the body of the car” makes the message more accessible and easily understood.
6. Prioritize Clear Communication for Complex Ideas
Recognize that complex ideas are naturally harder to grasp for some than others. Clear communication becomes vital, as complicated language can hinder understanding. Simplify your writing to ensure your ideas shine through.
7. Write Just Like You Talk
When the goal is to simplify your DIY marketing message, the answer is simple: Just write like you talk.
Embracing authenticity in your DIY marketing content is pivotal. In the digital marketing world, you need to discard the formal writing habits acquired in academic settings. Instead, let your written communication mirror the natural flow and rhythm of your spoken words.
By doing so, you infuse your content with a genuine, relatable tone that resonates with your audience. This approach not only simplifies your message but also establishes a connection with readers, fostering trust and engagement.
8. Simplify Your Call-to-Action (CTA)
Break down significant goals into manageable steps for your customers. Guide them through the sales process with a clear and logical sequence of actions. A simple and straightforward Call-to-Action is crucial because it minimizes confusion and encourages immediate engagement.
When your CTA is uncomplicated, potential customers are more likely to understand what is expected of them, making it easier for them to take the desired action.
Clarity in your CTA:
- Enhances the user experience
- Reduces friction in the conversion process
- Ultimately increases the likelihood of your audience responding positively to your marketing initiatives
Learn to Simplify Your DIY Marketing Message for Your Target Audience
Ready to simplify your content and make a lasting impact on your target market? Contact Content Marketing Geek for personalized mentoring that transforms complexity into clarity. Elevate your DIY marketing game today!
And for a deep dive into understanding your target market, click here to enroll in our The Dirty Little Secrets About Your Target Market online course. Let’s simplify, strategize and succeed together!