Guess what 99% of entrepreneurs overlook during marketing? They never take the time to discover the right target market!
In today’s digital era, consumers know they now have choices. And most choose to spend their money with brands they connect with on some deep level.
So, if you’re still spending money on all that SEO work for strangers using general demographics to bring traffic to your site, you’re still wasting money with your marketing efforts.
This eBook comes with full 2024 access to our online video course and personalized target market report created specifically for YOUR brand!
Psychographics vs Demographics
And to be clear… It’s not that marketing is a waste of cash. It’s that demographics aren’t the key to success anymore.
Today, it’s all about psychographics!!!
The key to uncovering the correct answer lies within you… the vision behind the brand. Abandon guesswork and embrace customer-driven decision-making through success-driven insights from Dr. Stephen Covey, the world-renowned author of The 7 Habits of Highly Effective People.
In The Dirty Little Secrets About YOUR Target Market: Beginner’s Guide to DIY Branding & Website Marketing, we show you how to use these habits and the power of psychographics to create a customer journey that builds the community you need to sale more solutions online.
7 Concepts to Discover Your True Target Market
We’ve compiled three comprehensive chapters with lessons that guide you through the entire journey of identifying your ideal customer.
You’ll learn a straightforward approach that enables you to pinpoint your most valuable site visitors, so you can start targeting the right people now.
If you aim to attract genuinely targeted traffic to your website, create superior content and save considerable time and money on marketing, then this course-style eBook is tailor-made for you.
We’ll cover ways to transform Dr. Covey’s 7 Habits into seven effective tactics for defining and communicating with the RIGHT target market using authenticity. All you have to do is just be you!
Who Should Read This eBook
- Stagnant Owners: Brand owners who have been in business over five years and still aren’t where they’d planned to be
- DIY Marketers: Entrepreneurs determined to promote their own solutions and wanted to improve their DIY branding and marketing techniques
- Frustrated Owners: Small business owners who have been spending money on website marketing and SEO services for over five years but sales don’t fit the ROI
What You’ll Learn in This eBook
- Unconventional Demographics: Explore demographics beyond the obvious, discovering niche markets and unconventional customer segments that might be overlooked without help
- Psychological Triggers: Understand the psychological factors influencing your target market’s decision-making process, enabling you to craft more persuasive and resonant messaging
- Untapped Channels: Explore lesser-known marketing channels or strategies that can effectively reach and engage your target market, providing a unique edge over competitors
- Behavioral Patterns: Analyze in-depth behavioral patterns of your audience, unveiling habits, preferences and motivations that may not be immediately apparent without clear insight
- Subtle Influences: Discover the subtle influencers shaping your target market, from social trends to cultural nuances that impact their perceptions and preferences
- Silent Competitors: Uncover competitors flying under the radar, gaining a competitive advantage by addressing gaps and opportunities that others might have missed
Complimentary Video Course & Target Market Report
This eBook comes with complimentary 2024 access to our video version of this course. You’ll also get 2024 access to your customary personalized Target Market Report. It lays out everything you need to improve your DIY branding and marketing process without spending loads of cash on marketing.
Use your personalized Target Market Report to create SEO-conscious content for your brand. Or pass it along to your marketer as a guide to building a marketing and advertising plan to reaches people looking for what you sale, but authentically connect with you.
With this information, you can effectively improve the way you communicate with your target audience. This increases online engagement while improving trust and driving more qualified traffic to your solutions.
Become the answers to your target market’s problems. Use your personalized target market report to build a loyal community that will follow you anywhere.
