As Gen Xers, we understand the power of local marketing online for our businesses. This guide covers platforms you must use in 2024. Join us on a journey where we delve into four local branding platforms: Nextdoor, Alignable, Foursquare and the omnipresent Google My Business. Each holds the potential to not only boost your visibility… Continue reading→
Gen X’s financial future appears grim, with reports proving we have the largest wealth gap of any generation. This makes retirement seem downright scary. Factors such as the absence of a pension plan, enduring economic crises and stagnant wages in the face of inflation have left individuals aged 44-59 struggling to build a sufficient nest… Continue reading→
Alright, fellow small business warrior, we get it – you’re the mastermind behind your empire, and you’ve got big dreams but not-so-big pockets. The struggle is real, especially when it comes to marketing. But fear not, because here’s where the magic of DIY marketing steps in, the ultimate budget-friendly weapon for entrepreneurs with a knack… Continue reading→
Step into a world where blogs and emails team up to make your marketing super exciting. Picture a cool dance where stories from blogs become the heroes in awesome emails, and those clever emails take readers on fun adventures to your blog.We’re here to uncover the secrets of this amazing partnership, showing you how cool… Continue reading→
In the grand eBook marketing adventure, understanding and narrowing down your target audience is like finding the treasure map. This chapter is your guide, revealing effective strategies to not just communicate but have a full-blown conversation with your readers through SEO-friendly digital content. Insights from Your Mailing List Treasure Trove Unlock the secrets of your… Continue reading→
What is market segmentation? It’s the process of dividing people into smaller (segmented) groups based on characteristics they share. This could be basic demographics or based on psychographics. It is also known as Audience Segmentation or Customer Segmentation. For DIY marketers promoting their own brands, understanding how to segment your clients, customers, blog followers and… Continue reading→
In the fast-paced world of marketing, where information overload is the norm, simplicity emerges as a superpower that every successful marketer should wield. There are two compelling reasons why you should simplify your DIY marketing message as the ambassador of your brand. Why? Because Simplicity Matters in 2024! So, if you market your own brand,… Continue reading→
What distinguishes mentoring vs coaching? Although people often use the terms coach and mentor interchangeably, they represent distinct concepts. While there are certain shared aspects between them, very specific elements set them apart from each other. Entrepreneurs commonly utilize coaching and mentoring to enhance brand performance and facilitate smooth transitions into new endeavors. Let’s discuss… Continue reading→
Establishing a business requires more than just a great idea; it demands laying the proper groundwork. However, old school marketing myths can hinder your ability to reach your target market. In this post, we aim to debunk three fables: Myth #1: Market Analysis Should Be Complicated Myth #2: You Must Assess the Competition to Succeed… Continue reading→
What if you could use an affordable tactic to increase your company’s sales? Why not promote your business using contests and giveaways? As a business owner, you’ve already got a lot of expenses on your plate. From employee payroll costs, inventory rollover, and even your electricity bill… it can be hard to find the funds… Continue reading→
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