In 2017, local marketing is about so much more than just a slick web design and jazzy business cards. In order to get ahead in the game this year, you need to have a responsive website and Google-friendly SEO.
Here at Content Marketing Geek (CMG), we provide much more than just online marketing services. We’re your Online Local Marketing Manager, specializing in building brands online from the ground-up. This is done using the following inbound marketing strategies and campaigns:
- Starter Website
- White-Hat SEO
- Email Marketing
- Local Marketing
- Mobile Marketing
- Content Marketing
- Social Media Marketing
- Online Reputation Crisis Management
- Entrepreneur & Small Business Brand Building
Video Credit: AeyazHasn
SEO Keywords Improve Site Traffic
What is SEO?
SEO Keywords are the “key words” or “key phrases” within your online content that make it possible for users to find that content during online searches. Google and other search engines use these keywords to get an understanding of that content. Knowing what the content is about allows search engines to send the right online searchers to relevant content online.
How does SEO help your site?
Throughout the years, SEO has become the meat and potatoes when it comes to marketing your brand online. SEO is essentially keywords that help consumers find your business on the Internet. With the sudden loss of keyword data from Google Analytics, the progress of SEO is still in full swing.
However, it takes more than just good SEO to bring valuable traffic to your website.
Now we’re using a more traditional marketing concept to build new ways of segmenting customers, such as who their personas are, and what different information will help them on their buying expedition.
Therefore, we will need to grasp an understanding of what your business market is up to, such as what is trending, what is popular, and what is not working. Essentially, this means finding points that can help us:
- Find new ways to stand out in the market
- Better keywords
- What is trending or what is next
- What is your competition doing?
Great Content + Great SEO = More Consumers
Your SEO will only be as good as the content you create with it. That is why you need to have great content to have great SEO. If you have taken the time to explore what keywords are a good match for your business, then you should have a good foundation for SEO and content alignment that will target your consumers.
In 2014, Content Marketing Institute showed that B2Cs and B2Bs were embracing content that were on blogs and their websites as their main content marketing.
Many people believe that you create great content and go back and stuff it with SEO later. However, Google algorithms will tell you different. It is all about how the content reads. If it reads like you are stuffing it to get to page 1 or 2, then your consumers will not buy. They want to see that you know what you are talking about without sounding like you didn’t get past high school.
Make Mobile SEO A Priority
Its 2017 now, so if you want to get ahead of the game, mobile marketing is a must!
In fact, according to comScore, mobile has surpassed desktop in the last year. In fact, a study showed consumers used their smartphones, tablets, and other mobile platforms 60% of the time.
Today, your number one priority must be to create a mobile marketing strategy. However, a mobile marketing strategy will need to be done right or you can lose smartphone traffic all together, as BrightEdge reported.
Our Mission is to Build Your Brand Online
At CMG, our mission is to help clients build their online brand name with their blogs and websites. We don’t only write content for your brand, but we are also your full-service Online Public Relations Managers.