Demystifying Market Segmentation 2024: Guide & Examples

Kiesha Joseph

What is market segmentation? It’s the process of dividing people into smaller (segmented) groups based on characteristics they share. This could be basic demographics or based on psychographics. It is also known

Online Marketing Drives the New Era of...

Stacy Ann Brown

Marketing and Sales have been in separate lanes since the beginning of time. With technology being changed rapidly, sales and marketing are forced to co-relate hence the gap between sales and marketing