5 Things I Wish I’d Known BEFORE I Became a Black Woman in Business

Launching your own brand as an African American woman is a dream come true for most. But transforming your start-up into a successful venture is what truly measures success for any Black woman in business. The path to success is far from simple. You may fall down a few times. […]

Market Segmentation: An Effective Way to Redefine Your Target Audience?

If you’re still targeting the exact same market as you did last year, it’s time to redefine your target audience. That’s the only way to create an effective SEO strategy and inbound marketing plan that actually brings you customers. One way to narrow down the people you target with your […]