3 Lessons Pokemon Go Can Teach You About Content Marketing

Nintendo has taken the world by storm with its Pokemon Go reality app launch. The app’s success has led to over 15 million downloads, increasing Nintendo’s market value by almost a whopping 60 percent in one, little measly week. This has also reignited a fire under the buns of ole’ […]

Is Your Content Marketing Strategy Ineffective?

Or, Is It an Audience Problem? There has been a misunderstanding on the subject of dying content marketing strategy campaigns. On Wednesday, Kiesha Joseph posted an article on Examiner.com entitled, “It’s an audience problem, not your content marketing strategy.” It was an answer to the question: “Why are our content […]