Content Marketing vs Social Media Marketing: Why You Should Never Ditch Your Website

Content Marketing & How Your Website Can Help The influx of social media platforms and new technologies may have caused websites to take a backseat in the content marketing strategy of many businesses. Creating reputable presence (with content) across different platforms, is crucial to the success of a company’s marketing, and […]

Blogging Tips: How Do Successful Blogs Create Engagement?

There are many varying factors that separate notably average blogs from the undeniably great websites that we find ourselves checking into every day. Is it outstanding writing and writers that make certain blogs must reads? Or, is it the interesting content that makes certain articles stand out over others? Is […]

Online Marketing Drives the New Era of Sales… Are You Ready?

Marketing and Sales have been in separate lanes since the beginning of time. With technology being changed rapidly, sales and marketing are forced to co-relate hence the gap between sales and marketing is decreasing vigorously. When the two functions come together, communication barriers are broken and ultimately if done correctly, […]

3 Lessons Pokemon Go Can Teach You About Content Marketing

Nintendo has taken the world by storm with its Pokemon Go reality app launch. The app’s success has led to over 15 million downloads, increasing Nintendo’s market value by almost a whopping 60 percent in one, little measly week. This has also reignited a fire under the buns of ole’ […]

Is Your Content Marketing Strategy Ineffective?

Or, Is It an Audience Problem? There has been a misunderstanding on the subject of dying content marketing strategy campaigns. On Wednesday, Kiesha Joseph posted an article on Examiner.com entitled, “It’s an audience problem, not your content marketing strategy.” It was an answer to the question: “Why are our content […]

Slideshare: What is Customer Lifecycle?

The Customer Lifecycle is a powerful marketing concept which identifies the various key milestones every customer tends to go through or follow during the course of a relationship with a specific brand. Read more. Slideshare by Connie J of CJ’s Virtual Assistance What is Customer Lifecycle? Your goal of Customer […]

Good Affiliate Marketing Techniques Start With A Solid Foundation

What is affiliate marketing? Affiliate marketing is a web-based advertising technique where companies pay affiliates for every lead brought in by the affiliate’s own marketing efforts. The affiliate acts as a “brand spokesperson” that spreads the word about the products or services. Today, good affiliate marketing techniques require much more […]

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