3 Lessons Pokemon Go Can Teach You About Content Marketing

Nintendo has taken the world by storm with its Pokemon Go reality app launch. The app’s success has led to over 15 million downloads, increasing Nintendo’s market value by almost a whopping 60 percent in one, little measly week. This has also reignited a fire under the buns of ole’ […]

Is Your Content Marketing Strategy Ineffective?

Or, Is It an Audience Problem? There has been a misunderstanding on the subject of dying content marketing strategy campaigns. On Wednesday, Kiesha Joseph posted an article on Examiner.com entitled, “It’s an audience problem, not your content marketing strategy.” It was an answer to the question: “Why are our content […]

Slideshare: What is Customer Lifecycle?

The Customer Lifecycle is a powerful marketing concept which identifies the various key milestones every customer tends to go through or follow during the course of a relationship with a specific brand. Read more. Slideshare by Connie J of CJ’s Virtual Assistance What is Customer Lifecycle? Your goal of Customer […]

Good Affiliate Marketing Techniques Start With A Solid Foundation

What is affiliate marketing? Affiliate marketing is a web-based advertising technique where companies pay affiliates for every lead brought in by the affiliate’s own marketing efforts. The affiliate acts as a “brand spokesperson” that spreads the word about the products or services. Today, good affiliate marketing techniques require much more […]

4 Tips For More Effective Law Firm Marketing in 2014

Getting your law firm’s name out there and showing potential clients that your firm is the best in the field that you operate in is crucial for the success of your practice. Doing this is easier said than done though. Most lawyers that start a law firm don’t have an […]

Viral Video Marketing Techniques: Make Your Viral Video Count

With the popularity of email and social media, it’s easy for your online video to be placed in front of millions of people within seconds. For most people, this is the ultimate goal: to have a video go viral. So, how do you make yours go viral? You need to […]

Engagement Vs. Usefulness? The Content Marketing Conflict

What’s more important, content marketing engagement or target audience usefulness? The digital world can be a noisy one with everyone competing to be heard. What will make you stand out takes a bit of time to develop and understand. With B2B content, you’re looking at a model that aims to […]

5 Phases of Content Development

The phases of content development are all important to your online marketing efforts. Great content creation can help you grab a firm position as a valuable leader in your industry. You market your products and services using valuable information to gain the trust and confidence of your audience. In order […]

Benefits of Outsourcing Content Marketing

Outsourcing content marketing brings traffic to your site, increasing your sales, without you having to do the work. Take a look at how successful Zappos, Dell, Bob Evans, LEGO and other companies have become from the results of digital media. This has allowed them to change their marketing standards to […]