Do you research your B2B content marketing topics online? Well, that works, as long as you don’t make it your exclusive source for content research. This will only lead you to publishing unoriginal content. Your B2B content marketing goal should be to create authentic, original content that engages your audience. So, how do you do this using more than just online research? Recognize and utilize the offline resources that lead to creating valuable content. 5 Offline Sources for B2B Content Marketing Here are five offline sources to help you develop valuable B2B online content marketing strategies: 1) Events Featuring Your Brand Image Source: linkedin.com Original content can easily be created by talking about activities and events your brand attends. All you have to do to turn this into original content, is write about it. Events help you get endorsements from others within your industry. They’re also valuable resources for showcasing your brand’s personality, as well as promoting it. So, the next time your company gets an industry recognition, hosts a picnic or sponsors a local event, write about it. 2) Experts as B2B Content Marketing Sources Does your company have opinionated experts or thought leaders who are passionate about your […]
Or, Is It an Audience Problem? There has been a misunderstanding on the subject of dying content marketing strategy campaigns. On Wednesday, Kiesha Joseph posted an article on Examiner.com entitled, “It’s an audience problem, not your content marketing strategy.” It was an answer to the question: “Why are our content […]
What is passive income? It’s money you get whether you’re actively working or not. For B2Bs of today, this typically includes revenue from automated business systems, investment income and royalties. Passive income is essentially money you can earn even when you’re asleep. This post focuses on six different ways B2B companies can earn passive income. 6 Smart and Lucrative B2B Passive Income Ideas Back in the days, the most common type of B2B passive income was renting office space to a company. Your company owns the building. You rent it out to another company. Then, you sit back as the money from their rent comes in each month. Here are six passive income sources for B2B companies: 1. Affiliate Marketing Know of a service or product that really brings value to your B2B company? Well, with affiliate marketing, you can earn a percentage or flat-rate commission for referring others to the solution directly from your business website or blog. Benefits of Affiliate Marketing as a Passive Income: This is done using a specialized URL which helps the company track your referrals to their solutions on their site. You place the affiliate URL on your site, and wait for the commissions […]
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Almost all purchases in these days begin with online searches. That means that your business needs to have an online presence in order to remain relevant in your market. Online directories are affordable, sometimes even free, methods of advertising online. Here are four more lucrative benefits of listing your company on an online directory listings site: 1) Get Found Easily Building your brand online is the best way to get the word out about your solutions (products and/or services). The more consumers see your brand, the more awareness is created. Oftentimes, consumers will visit online business directory sites looking for specific solutions to solve specific problems. These sites make it simple to find businesses by searching through various categories. If your company’s not listed, they won’t find it during a search on the site. 2) Target Your Marketing Efforts Most consumers who visit online directory listings sites already have a clear goal. They know exactly what they’re searching for online. That means that in most cases, they’re already prepared to make an online purchase. They just need to find the right company to buy from online. One of the lucrative benefits of online directory listings is that you’re targeting your […]
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The Customer Lifecycle is a powerful marketing concept which identifies the various key milestones every customer tends to go through or follow during the course of a relationship with a specific brand. Read more. Slideshare by Connie J of CJ’s Virtual Assistance What is Customer Lifecycle? Your goal of Customer […]
When you ask businesses what they want from their B2B Vendors websites, the answer is almost always the same: more leads to increase sales. But, according to the 2014 B2B Web Usability Report, when it comes to simplifying the buying process, most vendors create their own stumbling blocks. This KoMarketing Associates survey report features 32 pages of content, complete with 17 data charts, seven research findings and 20 important takeaways on “how to improve your vendor website.” It addresses the key role played by vendor websites during the B2B buying process, such as: The three most crucial bits of information typical buyers need before they’ll move forward and buy from you.AAAAAA The marketing collateral missing from most vendor websites, and why this missing content is deterring your target marketing from doing business with you. The truths about how good blogging and the lack of activity on social media actually effect the buying process. The things that really annoy buyers and make them leave your website altogether. Contact Information is #1 “Must Have” on B2B Vendors Websites According to the MarketingProfs post, What B2B Buyers Want From Vendor Websites, customers expect to find your business contact information in an easily accessible […]
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Crowdfunding is a way of raising capital through contributions from others. It’s generally used by entrepreneurs, small business owners, artists, developers, and anyone else in need of funding in order to complete a specific project. Benefits of Crowdfunding The term crowdfunding comes from the use of small amounts of funds from a crowd of individuals to finance a venture. Individuals forming the “crowd” can come from a number of sources. Project managers make use of family, friends, colleagues, social media sites, personal and business websites and blogs, press releases, even email marketing to spread the word about their crowdfunding ventures. All of this is done in hopes of attracting new investors. Crowdfunding allows entrepreneurs and small business owners to expand their investment pools. This gives them the ability to raise funds using sources beyond traditional means such as venture capitalists, lender financing, family and friends. Reasons to Raise Capital with Crowdfunding In short, crowdfunding empowers small businesses and entrepreneurs to raise money for ventures. Here are just some of the reasons individuals become crowdfunders: Raise capital to start a new business. Raise funds to launch a new product. Raise money for an art, movie or music project. Get donations for […]
Do you know the difference between a website and a blog? What purposes do each one generally serve? How do search engines place value on one verses the other? What is a website? A website is a group of webpages that are dedicated to the marketing of a particular brand, industry, niche, or set of products or services. Generally, the content on a website stays the same, which is called “static content.” The purpose of a website is to serve as a brand’s noticeboard. A website contains static webpages that are generally only changed for SEO purposes. The gist of the content remains the same, like the home page of Content Marketing Geek. Relevant content is written for each individual webpage of a website, based on the purpose of the webpage itself. And, that content pretty much stays the same. There are two basic exceptions to this rule: On-page SEO – There are times when website owners will change the wording of the content to re-optimize SEO. This is usually done to add better keywords, upgrade content quality, add SEO information to images, videos, etc… But, in general, the meaning behind the content remains the same. And, changes aren’t made […]
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What is affiliate marketing? Affiliate marketing is a web-based advertising technique where companies pay affiliates for every lead brought in by the affiliate’s own marketing efforts. The affiliate acts as a “brand spokesperson” that spreads the word about the products or services. Today, good affiliate marketing techniques require much more […]