Outsourcing content marketing brings traffic to your site, increasing your sales, without you having to do the work. Take a look at how successful Zappos, Dell, Bob Evans, LEGO and other companies have become from the results of digital media. This has allowed them to change their marketing standards to include quality social media and content marketing.
The changes with Technology and Web 2.0 have changed the vision and behavior that consumers now have for online marketing. Consumers now spend less time viewing traditional campaigns focused on driving sales.
They are now more influenced by the large sources of information found on the web. Companies must now think more about publishing content online in order to be able to thrive in a buyer-controlled economy. This allows companies to build authority, trust and relationships with their target audience.
You’ll find many valuable opinions regarding the value businesses get out of outsourcing content marketing versus writing your own content in-house. The art of delivering quality content to your target audience is one of the most valuable aspects of a good content marketing strategy. But, if you’re as busy as most business owners, you simply don’t have the time.
Think Like a Publisher
Most businesses of today have experts who are knowledgeable about what they produce, market and sell. Traditional marketing tends to be more focused on selling goods and services to a specific combination of business and consumer markets. Now, with all the new technology that is out there, marketing must be more geared towards listening to the target market and appealing to them. When it comes to online marketing, this is done by writing and delivering content that is appealing to the interests, wants and needs of your potential customers without advertising or sales pitches.
In this new era of the content marketing strategy, you must think like a publisher. Outsourcing content marketing by using a professional content publisher can greatly help to transition your business from a silent site on the web, to a thriving company with a strong online presence. When deciding on whether or not you should outsource content marketing, remember that it takes time to research SEO keywords and write valuable content. Outsourcing content marketing allows you to have more time to run your business, while your content provider does what they do best… providing you with great quality content that addresses what’s important to your target market.
Reasons for Outsourcing Content Marketing
Most small businesses with a strong online brand use outsourcing services for marketing their sites. Outsource companies understand that obtaining profit return is the bottom line of content marketing. Once again, today’s technology and web 2.0 have changed how consumers respond to traditional marketing. Consumers can now turn off unwanted advertising and not be held captive by brand messaging. Small and large B2B companies and B2C businesses must make the necessary changes to their marketing plans in order to attract their target audience online.
When it comes to content marketing, quality content is the key. You want to be able to engage your audience, by piquing their interests and needs. That is supreme marketing. With the ever-changing technology of today, businesses need to think like publishers in the new age of media marketing. But, many often fall short of having the right resources to write and produce quality content. In most cases, this is because they’re too busy running their companies. Having a quality content writer readily available to successfully implement content marketing strategies frees entrepreneurs and small businesses up to deal with customer service, inventory, production, etc… Just like with other services you contract out to experts, outsourcing content marketing will help your business thrive.
Build Your Brand with Trust
If your ultimate business goal is to generate profit, outsourcing content marketing services is a good way to accomplish this. Moving from company-focused marketing to consumer-focused marketing requires thinking like a consumer, and less like an advertiser. The main goal of any content marketing strategy is to be able to generate quality content that will capture your audience with the information or entertainment that it creates to build trust and relationships with your audience. This trust keeps your online visitors engaged, while increasing your search engine optimization (SEO) results. Higher search engine rankings mean more visitors to your site. More visitors to your site means more sales.
Outsourcing content marketing and your online marketing strategy can save you time and can give you greater success online. No matter the size of your business or your location outsourcing content marketing to content publishing professionals is a profitable option that should be carefully considered before starting the first stages of your content marketing strategy.
What’s your take on this? In-house or outsourced content marketing? Leave your comments below.