B2B Content Marketing Actually Begins Offline

Do you research your B2B content marketing topics online? Well, that works, as long as you don’t make it your exclusive source for content research. This will only lead you to publishing unoriginal content. Your B2B content marketing goal should be to create authentic, original content that engages your audience. So, how do you do this using more than just online research? Recognize and utilize the offline resources that lead to creating valuable content. 5 Offline Sources for B2B Content Marketing Here are five offline sources to help you develop valuable B2B online content marketing strategies: 1) Events Featuring Your Brand Image Source: linkedin.com Original content can easily be created by talking about activities and events your brand attends. All you have to do to turn this into original content, is write about it. Events help you get endorsements from others within your industry. They’re also valuable resources for showcasing your brand’s personality, as well as promoting it. So, the next time your company gets an industry recognition, hosts a picnic or sponsors a local event, write about it. 2) Experts as B2B Content Marketing Sources Does your company have opinionated experts or thought leaders who are passionate about your […]

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