Welcome to the second part of this 2-part series on how to transform your content into something outstanding your target audience will love. Your ultimate goal as a small business owner is to make money. This requires creating a level of trust with your audience. Then, when they’re ready to buy, they’ll choose you, their […]
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Over 200 million emails get sent out each and every minute, according to a HubSpot report? Plus, every minute of every day, 2.5 million content pieces get shared on Facebook, 220,000 pics go up on Instagram and 72 hours’ worth of videos get uploaded onto YouTube. With that much content going up every single minute […]
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Ever heard of a Social Media Diva? Well, that’s the term many use to describe Influential Blogger Ileane Smith these days. Smith is an active podcaster, YouTuber and blogger. Her blogging niche is all about giving her followers free professional tips. This helps them improve their online relationships with their own audiences, which simplifies the […]
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Welcome to the second part of this 2-part series. It’s well worth the effort to invest quality time into building valuable connections with some of your industry’s power bloggers. These high quality bloggers will quickly become advocates for your brand, who will be open to assisting you over and over again. All you need are […]
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Trying to connect with influential bloggers within your industry? Well, there are online tools to help you do just that. In this 2-part series, we’ll help you discover seven different tools developed specifically for helping people connect achieve successful results from blogger outreach efforts. 7 Online Tools to Help You Connect with Influential Bloggers These […]
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Trying to grow your brand online? Savvy business owners understand the value of blogging regularly to grow brands. Many bloggers are quite willing to help your brand grow. Some may blog for/about your brand for free. Others will charge a fee. Either way, reaching out to influential bloggers is key simply because they’ll bring more […]
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Interested in becoming an influential blogger within your industry or niche? If you’re willing to blog regularly, and provide valuable information to your blog audience, you too can become an influencer among your target audience. This will require knowing who your target audience is, what they’re passionate about, what their needs are and how you […]
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Establishing business credit, also known as corporate credit, can be a daunting task for B2B companies. But, if you plan to grow your business, it’s something that simply must be done early in the game. In order get approved for high limit business lines of credit, business real estate mortgages, even business loans, you’ll need established credit. That means you’ll have to start to establish corporate credit now, so you won’t have set-backs later when you need it. Corporate Credit Basics One of the major business credit mistakes owners often make is not keeping personal credit separate from corporate credit. This is a definite no-no. The two should never be mixed, intertwined or merged in any way. The three main factors that affect business credit include: Time your business has been operating Size of the assets owned by your business Payment history records of various creditors Learn the basic of how to establish corporate credit from Ghetto Search Dot Com Image Source: Columbia REIA Each of these components is very important as you establish corporate credit for your B2B company. Once business credit is established, it’s important to make smart decisions when using lines of credit, credit cards, etc… to […]
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It’s not always easy to choosing the right customer relationship management (CRM) software. But, it’s an important part of gaining an edge over the competition. CRM helps with this by effectively managing relationships with customers before the sale, during the sale and after the sale is final. What is Customer Relationship Management (CRM)? Plainly put, CRM is a system that makes it easier for businesses to manage relationships with their customers (and prospects). It also helps companies manage all of the information and data associated with these customer relationships. CRM allows you to store contact info, leads, accounts and opportunities to convert and makes sales in one central location. This makes it possible for the entire organization to access the data in real-time, as needed. That’s why it’s ideal for your CRM to be cloud-based, so it’s accessible anywhere in the world. How to Choose the Best CRMS Software in 7 Easy Steps This article is written with B2B companies in mind. However, these seven steps to choosing the best CRM software are beneficial to any entrepreneur or small business: CRM software helps the customer journey flow smoothly. Image from Page by Dion Hinchcliffe on flickr.com. 1) Select a Trusted […]
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Do you research your B2B content marketing topics online? Well, that works, as long as you don’t make it your exclusive source for content research. This will only lead you to publishing unoriginal content. Your B2B content marketing goal should be to create authentic, original content that engages your audience. So, how do you do this using more than just online research? Recognize and utilize the offline resources that lead to creating valuable content. 5 Offline Sources for B2B Content Marketing Here are five offline sources to help you develop valuable B2B online content marketing strategies: 1) Events Featuring Your Brand Image Source: linkedin.com Original content can easily be created by talking about activities and events your brand attends. All you have to do to turn this into original content, is write about it. Events help you get endorsements from others within your industry. They’re also valuable resources for showcasing your brand’s personality, as well as promoting it. So, the next time your company gets an industry recognition, hosts a picnic or sponsors a local event, write about it. 2) Experts as B2B Content Marketing Sources Does your company have opinionated experts or thought leaders who are passionate about your […]
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